 Today we're gonna talk about social media. I'm gonna give some social media tips and I am with PJ Harris Who's gonna be sharing them with us and just say hi to you PJ. Thanks for being here. Hey, George Yeah, so I'm gonna just share your background with everybody and then we'll get into a topic that I think a lot of people are very interested in watching this so So P. J. Harris has spent most of her life as a holistic healer. So some of you can relate to that and In the last 10 years, she's been working on social media for various small businesses she offers packages as well as standalone services for social media consulting and She these days she's doing a lot To help people with their Facebook ads. So those of you who have learned Facebook ads from me at least some part of it You know, if you want to have somebody do it for you instead of you having to do it all yourself and try to figure it out PJ can definitely do that for you. So PJ's ideal clients are what she calls do-gooders Which are small businesses like you who are doing good in the world and that includes People like healers non-profits educators coaches artists spiritual teachers and others who Just really believe in in their work making a positive impact not just out for the money And I think that's my guess is most or all of you watching this Yeah, so I'm really glad to have you here PJ and let's dive in and I've got a couple questions for you So, okay, one of the yeah one question I'll have is you know Since you work with a lot of people on on their business What's a common mistake that that they tend to make as you start working with them? What's a common myth that they have in their head? Um Well, one of the things that happens is they'll have this idea They'll be excited because they're finally ready. They're gonna start their Facebook page and They think that I'll start a Facebook page I'll invite all my friends and now I'll make tons of money because I'm I'm ready to take that next step and Believing it's it's not it's that easy, but it really isn't that easy. Um, I mean, there's things that you can learn to make it easier But it is a process It is a journey it is a journey that starts with basic steps and then you dive deeper and deeper and deeper into that and As you're doing that then your audience, which is the people who are following you on Facebook can grow But it's not something that happens Instantly and it's not something that happens overnight. So that's I would say one of the most common mistakes People make yeah, and I just I just always wonder like where do these myths come from? I mean, I guess maybe People just have the sense when they look at other people's success that Well, there's six and you know, look at other people who are successful. So must not be that hard No, I think some of it is just It used to be easy. I think that's some of it too and they don't realize how complicated You know, the Facebook World has become and so it's just you know, it's it's yeah, there's just a lot more to it than that. So And I don't think people realize that and what's like a core understanding that you like to To start your clients off with something that you know, if they if they had this this, you know idea that they Really understand based on your education or based on learning at elsewhere that it would just make them a better client for you or Make them more effective Well, I think one of the things that happens is They also they think that they'll start a Facebook page and they'll post things and everybody's gonna see it and The reality is is that that used to be the way it used to be not everybody But a lot of people that you knew would see it But the thing is is there are more and more people on Facebook and there are more and more Things that go by their feed that take up the space and so because of that Facebook has changed everything so that The organic which means things that you post that doesn't have money behind it Doesn't have an ad behind it or anything gets less traction less views in front of in front of your page So then it's about anywhere from two to five percent Depending on how popular your page is in other words how much your audience is actually Interacting is what organic reach gets you and so when people say well, then why am I starting a Facebook page? I explained to them that organic reach is if you use sales Terms organic reach is a closing tool meaning if somebody is looking into I'm gonna hire This massage therapist or that massage therapist they might go and look at their website They're gonna go and look at their Facebook page If they see on their Facebook page that there's somebody who is active who seems to be Knowing what they're talking about knowing their field then it's gonna Lean things more towards the person who has a more active Facebook page and it looks more like a Somebody who knows what they're doing now paid reach is Actually, that's gonna paid ads is the thing that's gonna actually find clients for you That's the difference. So if you think that when you're opening a Facebook page that again I'm gonna buy all my friends and make tons of money Yes, maybe it happens But not as common as it used to be it's very rare anymore You need to usually put some ads behind it in order for Facebook to be a way for you to reach clients. I like that distinction That you know the organic is There for people to help them decide You know and and I would say for the two to five percent or however many percent that happens to see it organically That's a continues to build warmth continues to build a Relationship with that potential client, etc. Definitely definitely with people already have one of the great things is Facebook pages I mean, it's relatively easy to post there compared to yes If you have a website and you don't really know how to use it that well, it might be not as easy and also when you post on your website Really not that many people see it Whereas post on Facebook your business page at least you get the two to five percent organic or sometimes higher depending on the post And then you could put add dollars behind it to reach even more even more people. So do you have any? There's another but there's one more core understanding. Is it okay if I share the second one that I was thinking of when we were talking about that the other one is And this is something that you speak to quite a bit is why do you need to be authentic and build trust? and That's one of the thing is that the the do-gooders that I work with they really really need this And what I use use use this Example is it's like think of it comparing it to a love relationship You wouldn't go to somebody in a bar and say will you marry me? You got to build this trust and they need to understand who you are and What it is that you offer and why it is that they Feel connected to you. So that is one of the things about, you know, organic Continuing to work on your organic reach for those warm audiences that people that already follow you is important Yeah, yeah, that's build that relationship really important. Yes. Yes, absolutely So when it comes to posting on Facebook now that you're advising your clients are you know or doing it for your clients Of course, they provide the the writing they provide the images or whatever They want you to post and you could make sure that it's going to the right people running the ads, etc So when when when you're doing that, what's do you have you know, like a I guess rule of thumb or You know recommendation for sure motion content versus. Yeah. Yeah, I think that it's best to use 20% promotion With a ratio of 80% entertaining educational Inspirational those those kinds of things that way you're not coming across salesy and you're providing Benefit you're providing something you're providing a service. I mean We're do-gooders and the people that are coming looking for a do-gooders looking for somebody who is who is Generous and service oriented and so you really they really get to see how you care for them and How and how how much you know on The other end of that it's not just one or the other it's 20% and 80% so they'll see your intelligence and then they'll see your caring that's great, that's great and now one of the tips that you commonly give to you know Clients and people who are just learning from you is to fill out the about section of their Facebook business page Can you tell us more about that? Well, there's all types of things to fill out that are really important believe it or not filling out when you were founded if you've been In business for a while. That's an important thing for people to see Filling out your education is important for people to know Because there are people out there who will comb your Facebook page with a fine-tooth comb and the other thing is To the to the upper right part of the about page is a section called story and you can put a beautiful picture there in a lovely couple of paragraphs story about who you are and what you have to offer and that will will present on your Facebook page in the upper right and you wouldn't believe when I'm doing audits how often people don't even know it's there and It's really simple to fill it out and give people another shot of what it is and who you are and what you have to offer Yeah, yeah, and speaking of your story. I'd love to hear Why do gooders what's the what's the story behind that or what's the impulse the yeah Tell us more what why you chose this particular group of people Well, it's Excuse me. It's who I am. Excuse me. I'm gonna drink some water. Sure. Sure. No problem. Yeah, and I agree I mean having been a holistic healer for 10 years. I mean, that's that the background you came to is your you are at your core about The well-being of others yes and transformation in a positive direction, but yeah, yeah, and I'm all I've also been a Activist I used to do Native American environmental justice work as well so I have a strong sense of justice to and a strong sense of just caring caring for the world and I have, you know, some physical disabilities that keeps me from doing a lot of things that I used to do like I was a Massage therapist when I was a holistic healer. So the nice thing about doing social media is I get to have this like greater ripple effect where I'm helping, you know, my my my logo is a it's a What do you call it when you when you're speaking a megaphone my logo is a megaphone And so that's the idea is that it's really helping kind of broadcast and make a ripple effect Because we really we can really use good in this world right now. This world is like thirsting for good. It really is Yeah, so share you good is why I called it that for sure to good or my people. Yeah, and What's one of your favorite things about doing social media? With and for your clients well, I like I like when Somebody gives me some feedback and and just I had someone not too long ago. I helped them figure out there who who their niche was and They had an itch that they hadn't even considered and it just was like this light bulb and and and it Energized and infused a whole new life into their business. So I really like Doing good for these do-gooders and and and just helping them to make it easy Helping them because some of them they just want to write they just want to write what they do They really they're creatives. They want to share their art or they want to share their writing And they don't they don't want to worry about the Facebook ad You know ads manager and all of the complicated stuff and how to do that And they just want somebody to take it and and it just takes this big load off of their shoulders And so when they tell me that that's happened, I feel It just energizes my day. So I also admit that I love the fact that I can do it anywhere Yeah, like I can go to a coffee shop and and and work. It's very handy that I love that about my job And your offer is very reasonable The price You know, we're not gonna speak what the rate is on this video because who knows maybe some people watching this years later We don't want to give the wrong number or whatever So if you want to find out PJ's rates for doing the Facebook ads and other social media for you Definitely contact her but I have her current rates right here. I think they're they're awesome And what I understand PJ that you do I mean, so you have your I should let everybody know PJ is part of my master hard business mentoring group So she hasn't been learning a lot of the strategies that I talk about and and what we talk about in the group So she's very, you know up up to up to par with all the values and strategy, etc So so PJ you do the you implement that strategy for for your clients with Facebook ads You you help them reach their warm audience consistently. You help them reach new cold audiences people who could love their work and You know would love to discover them So you just help people to use Facebook ads effectively like the way I talk about it cool audiences warm audiences, etc and It's great that if anybody is watching this and says, you know George I love your strategies, but I don't know if I can do all the technical stuff I don't want to be doing that. Yeah, and you might want to reach out to PJ and talk with her about having you know If she has any availability to do that for you. So Anything else PJ you want to say about that work or about your offer? Sure. I speak fluent George So I just want to say just a little thing to everybody actually George is the one that came up with the With the name of do-gooders. He's the one and I really that was really fun one day you said it Yeah, it just fit. Thank you. And of course I heard it somewhere else, but and I but when I was talking with you I'm like, there we go. That's that's the word Yeah, that was great. Yeah. Do you want me to give kind of the the the details of the offer? Well, I don't think we need the details We just know that basically you do the I wouldn't want to you know kind of overwhelm people or people You don't understand as much. I think basically you implement you do the the work of Facebook ads Yeah, people who don't want to who don't have the technical ability to do it efficiently or consistently or who just you know, don't have time to do it, you know, so and creating audiences too Yeah, creating audiences. Yeah, doing all that. So that's really great. Yeah So PJ do you when you work with clients? Obviously a lot of a lot of it's done via email. Do you also Meet with them via zoom if they need some hand-holding on certain things sure sure Sometimes people will share their screen with me on zoom and I can teach them and tell them where to go I also can share their screen, but I don't do that very often where I drive for them Yeah, I don't generally do that I think it's pretty easy to just tell them, you know go up into the right and click there And yes, and I love helping people do it. I will teach you how to do it. I will do it for you I will do it with you any of those any of those kinds of things for social media management or Ads or or that kind of stuff. So awesome. Yeah, is there any other social media service you want to mention besides Facebook ads? I like to do Consulting so if people want some help strategizing or some brainstorming I got great creative thought Yeah, yeah skills to offer. I have had clients just Come away, you know, they want to do it themselves, but they're not quite sure where to go next or or something like that I had somebody who thought she should be doing Facebook ads and You know, we found out that YouTube is actually what she enjoys and I said Yeah, if you love it do that, you know, and she was so relieved So, you know, just yeah, I loved consulting as well. Awesome. Awesome. Yeah, well PJ Thank you so much for the work you do on behalf of do-gooders for do-gooders and Of course, I'll have any links you want to share in the notes of the video. Those of you watching YouTube It's below those watching on Facebook is probably above. So check out PJ's links and Anything else you want to share before we finish this interview? No, I think that's good Thank you George. All right. Well, thanks for your work. And yeah folks reach out to PJ for help on this stuff She's very approachable and I'm delighted to work with Thanks PJ