 So, Len Devana is EMC's head of social media. He runs the social city here, the BloggerLounge. How you, Len? Len. Thanks for coming in. Len is a friend of ours. Our friend, Len is in the inner circle of the queue because it was here when Len Devana was the inaugural gatekeeper and friend who got us into the BloggerLounge last year. Len. It's a New England clam chowder, right? That's what it took to get you in, right? We've got a big audience here. We've got 2,500 people watching live, Len, and we're having a great day so far. Tell them about EMC, social media, and all the stuff people might be seeing. And obviously, they've been seeing on theCUBE. They've saw Bubba Blackwell jump on video. They've seen some Mini Cooper. So share with the folks out there about EMC's stuff. Sure, so we've upped our game this year. We're sitting here in social city in Las Vegas, and the BloggerLounge is a part of social city. But just on the other side of the wall, we've got our EMC community network. We're actually broadcasting live, much like you folks are. Questions and answers and interview sessions. On the other side of that, we've got an area promoting our Facebook presence in Twitter. Actually, I got 5,000 people signed up this week just to watch the EMC World Keynotes on Facebook. It's really cool. You guys are taking a playbook out of the Silicon Angle Wikibon formula, which is own the roadways. Just pump content into the cloud. I think you're taking notes out of our book. Thank you. But the other thing is good content, right? The other thing that's interesting, guys, and I don't know if we shared this with you before, but we've also, we looked a lot at last year's EMC World, how much information was generated during the conference. And we've got a ticker based on what we were able to prove out factually from last year. We've thrown some assumptions in around, you know, amplifying more buzz on Twitter and Facebook and whatnot. We're upwards of 120 terabytes of information created so far in the past 36 or so hours. It's pretty cool. Just in the form of social media. It's like one of those tickers like in New York City with the national debt you see kind of flying around. It's one of those things, but it's bytes or megabytes? Yeah, it's being measured in megabytes. And as I say, we're up in the petabytes now, but it's, you folks were factored in, frankly. Tweets, blog posts, Flickr images, YouTube videos, presentations, sessions, everything you can imagine. It's just, it's staggering the amount of information that's generated in a show like this. Oh yeah, we will generate many, many, many tens of terabytes in the future. So I'm reading on Twitter that there's 10,000 people in the one hallway because this breaking records theme was a big mega launch part of EMC. Anything else going on with EMC that you want to share with the folks out there? Oh my goodness, you know, just tune in. There's just so much going on. If you guys are free for the next four hours, that'd be how you go through it. Just give us the highlights, the big points, the big, the big flash. What's the big flash here? Clearly the open source announcement this week has been pretty significant. Yeah, we're talking about that all week. Kind of like the blanket. Is that right? Is this not news to you guys? We've been pounding that. Pat's told us that he didn't get a ton of interest on that, but it's all we talked about, right? That was great. We talked about that Hadoop thing all day long. And is Paul going to be on? I miss Paul's keynote, unfortunately. No, Paul will not be on. We didn't have Paul's schedule. We had Tucci's schedule, but he had a reschedule, so we're not sure exactly when we're going to get him, but if you see him running through the bloggers, please tackle him for us. You got me instead of Joe. Is that not? Joe Tucci. We want both. Oh, fair enough. Fair enough, okay? Yeah, yeah. But you guys are doing a great job. We appreciate you taking the content and helping us broadcast it out there, and there's no shortage of channels. We're doing it, as I say, on Facebook, and on our community network, on Twitter, on our blog. So thanks a lot for what you guys are doing. What do you think about theCUBE in general? I mean, what are your thoughts off the cuff? Seriously? I absolutely love what you guys do. I love it. I love the setup. I think you're just a pillar of our bloggers lounge now, and I can't imagine an EMC world without you folks here. I just love the model, sincerely. And they did not pay me for the endorsement, right? Full disclaimer. Well, thank you. You know, Len, I've always liked you. You know, I've always said, Len's great, great. We always loved you, Len, and you're a big part of our success. Thank you very much for your help. Yeah, we know how much planning goes into this. I mean, look at this. It reminds me of the Denver Airport, actually. You know, the mountains, and it's a great venue, really comfortable. A lot of people coming in and out. It's a nice place to come relax, and I know the amount of planning that you put into it up front. The EMC brand is really, really upping. They've upped their game, and the brand is expanding to a new image. And I think that new image is well, well beyond what it was a year and a half ago. I mean, as an infrastructure provider, the EMC is really coming across as a leader, and it's taking steps in all directions. Marketing, social media, aggressiveness on new markets like Hadoop. And I'm telling you, the management team is on fire, and I think it translates through the organization. Well, I couldn't agree more, and I've been here with the company for 10 or so years now. And I think what's fascinating is I've actually watched the company change culturally. And in fact, the notion of taking our keynotes, for example, in real time, and pumping them out through the web, we wouldn't have dreamed of doing that a few years back. So it's really exciting, and frankly, it's an honor to be part of this transformation that you're talking about. It's been fantastic for us. All right, so we're here live with Len Devanna, who runs EMC social media program. We're live at the social city, which is inside the Bloggers Lounge. I guess Bloggers Lounge is inside a social city at EMC World, just so much going on here. I mean, it's actually incredible. I'm heading over tomorrow to the Data Scientist Summit. You know, I got an invite to that. I'm going to squeeze some time in to go there. We have hundreds of Data Scientists. You didn't get an invite? No. I just asked. I said, sure, we'd love to have you. So I'm literally looking forward to that. The keynotes here. I saw Napolitano in the gym this morning. He overslept, missed our cube, and messed up the time zone, but he's going to try to come back here. We're going to try to get Tucci on. We had Gelsinger on last night. We got a great lineup today, actually. A lot of the partners are here. Very impressed with EMC's. Partnership posture. I mean, obviously, it doesn't want to own the world. Just the big chunk of it. That's important. And yeah, so we're covering the angles here, siliconangle.com, wikibon.org. Anything else we should be looking for? Well, let me ask you this. Have you seen the Vex Robotics competition just down the hall? No, but I saw that. I caught my eye because I'm a big Dean Cayman fan. I don't know if you know, Dean, he's always been sort of a hero of mine, and my old high school actually went very deep into the Dean Cayman robotic competition, so I saw that and it was intriguing. Tell us a little bit about what that's all about. So EMC does a lot with Vex Robotics, and it's a group there. They're out there, and what we do is we give these robotics kits to school systems throughout the country, and the kids are tasked with building a robot to serve a different purpose, to solve a challenge, if you will. So there's just a huge area right behind us. Kids from the western half of the U.S., they've built a series of these robots, and right now they have to pick up a ring, move it across the field, and drop it on another ring, and it's a competition. It's been going on all week, and I just came back from a tour to see the passion in these kids' eyes. They've got a kit. It's effectively an erector set, and they've built from scratch. They've designed and conceptualized this robot, and they've got them out there just doing amazing things. They're letting our customers drive robots around, and it's an absolutely spectacular thing to see, and we should get you guys to get some exposure. It's really neat. We should actually send a camera over there, so I don't know if people realize how much goes into this effort, so these kids must have been working on this for months, I would imagine. So it's a real software challenge to get a robot to pick up a device, to control the robot, to go to a device, to pick it up, to bring it back, and move it and put it into whatever, some container or some bucket. Think about the software challenges, the hardware challenges, and I know from my personal experience with my friends at Miller's, my friends' kids at Miller's High School, that they would spend, literally six months programming these things, and they would have hardware teams, they would have software teams, they would have test and dev teams, and it's a really big deal, and the whole idea behind this when Dean Cayman started it was really around as a society. We celebrate sports heroes, we celebrate Twain Wade, we celebrate Kobe Bryant, we celebrate, you know, Lady Gaga, but we don't celebrate math and science accomplishments. And so, how do you maybe change the game? And so, you know, presidents from Clinton and Bush One and Bush Two, sure Obama's been involved in this, have endorsed this concept, and it's great to see EMC, I mean, you know, this is a technology company, technology's built on math and science, you know, we're constantly criticized in this country for not being competitive with India and China, and these are the kinds of initiatives that are really going to, you know, help us grow that base. Well that's right, man, and hopefully we do get you folks over there because you will not find a more talented, a more passionate bunch of, creative bunch of kids. They're living and breathing it, we've flown them in from around the country, and they just, the excitement is contagious, frankly. Yeah, they've got, I'm sure they, you know, I know, again, from my experience, they've got cheerleaders, they've got, and it's, it is really a non-trivial exercise to get the robots to do this thing. So that's cool. Let's see, anything else that we should be paying attention to? I mean, I know there's so much. There's just so much. I mean, I would say tune in online, there's no shortage of things going on for folks who are, unfortunately, can't make it. iPad app, there's a new iPad app called Folio. Oh, Folio is on Folio, it's in the app stores of Sunday, and it's a great way for you to tune in, too. I downloaded it, it's nice. Couple little bugs, I sent some comments in, so that's good, you know. Great. Make it better for next event, but it's kind of a cool app. It is, and to John's point, you know, we're testing new grounds here, right? We're trying new things, and we're going fast. We got a new site, SiliconANGLE's a new site, a few bugs in there, you know, thanks for the comments out there, so. I think, we had Greg Gatz on yesterday, and he was talking about, you know, the coolness of EMC, where EMC has never really done a lot of advertising, but they're really pushing the envelope in what our religion, Dave, and what's great about EMC that I love, Len, in working with you guys, has been, and meeting Dave, who's known EMC for years, and the Analyst side, is that they're totally open-minded, but they're very cool, but they're also, could be hard assets, too. They're a hard-charging, you know, culture, but they're willing to try stuff, and what Greg Gatz and I were talking about was that new innovation around the sizzle, but also they recognize that the entertainment side of the business, the consumers, your customers, EMC's customers, are normal people. They watch TV, they go to the movies, they do stuff, they like sports, so why not take that programming on the net, and you know, obviously I had my opinions about, you know, some of the right formulas there, and I think you guys are doing a great job, and I think it's about expanding, trying new things. If it fails, hey, shut it down. If it, whatever's working, you double down on it. So, you know, maybe the iPad doesn't work initially, but maybe you kind of figure it out, and when it does work, you double down on it. So we've learned in social media that has been a core tenet of our innovation has been play with stuff, and have a single goal. And what I like about you guys is, you're like us, where our single goals provide a great user experience with content, original content, not spam, SEO, and from there, we work from there. We try new things, we're doing it now with multiple cams, we got new setup, the red lights. Well, and to your point, I mean, it is all about experimentation, trying things and, you know, going fast and calibrating on the fly. If we didn't have that sort of a culture of mentality, we wouldn't be sitting here in the blogger's lounge. So check this out, so check this out. So I was telling Dave yesterday this morning, check this out, ESPN, I'm showing a video, 1980, ESPN covering, so basically, ESPN covering division three cross country. So a bunch of kids in shorts running in the mud. That's what ESPN did in 1979. Raw, at the time, cutting edge. We look back at that and going, oh my God, so I believe people will look back at what we're doing, what you're doing at EMC and saying, wow, but it was cutting edge of time, but as long as we're innovating, I think that's what the user's respect. And like ESPN, who was covering sports at the time, when no one was covering sports, it was incredible. Our vision is to do that with tech and I'm really excited by siliconangle.com and wikibon.org because as independent group, we can work with EMC in a very collaborative, transparent way that's never been done before. You're not just an advertiser, you're our participant in our flow. And vice versa, right, we're here and so we can be independent and participate. That to me is the future of advertising. And to that point, again, kudos to you guys for trying new things and likewise, we're taking our keynotes live and we're sticking them on Facebook. No editing, if someone sneezes, they sneeze and again, that's a bit of a leap for where we've been in the past, but it's a great thing. And again, we've 10,000 people here and 5,000 tuned in on Facebook right now and it just speaks to the, go fast, try it out, recalibrate in the fly. Yeah, we live in a beta culture. Beta is the norm. Lynn, final question for you before you go or we can talk before the next guest comes on. But there's a lot of folks out there. We have 3,182 people watching right now. A lot of the syndication that we've been seeing has been coming from a new audience out there from Justin.tv and some other outlets and they're new to EMC. They might not have the 10 year window that you have into EMC. There's a big new power base moving out to California with Pat Gelsinger, Jeremy Burton and his new crew, Greg Gottz and whatnot on the marketing side. Tell the folks out there, what is the new modern EMC about? What is it? I mean, they've heard of Microsoft, they've heard of Google, they've heard of Facebook. They might not have heard of EMC. What is EMC today, the modern EMC? So this is Len Devana's definition. Come on, Len. You'll get a slight spin and you talk to different folks, but you know- Be Len, be Len. To me, it's about- Don't be the corporate speaker. No, but it's about information. And I believe this firmly. It's why we invested time to have this digital counter out there because I'm of the belief that, you know, we are all big data. I would just film the kids over at Vex Robotics. I've blogged about it. I've tweeted about it. I'm generating more information as an individual. You know, at the end of the day, that this is our digital universe just expanding at an uncontrollable rate. And to me, that is what EMC is. We are at the center of all of this information. We protect it, we manage it, we store it, and we get it out there. And it's very exciting to me personally. It's very rewarding because we live in an information society and to be a part of this ecosystem of content and clearly this is where the world's going and you guys are proving it right in front of our eyes. That is EMC to me. Excellent. Len Devona, thanks so much for coming on theCUBE. Thank you for having us here and being such a great host. We really appreciate it. Cheers to you guys. Thanks very much for collaborating with you. Len Devona in charge of social media, social media.