 So welcome and thank you for joining my talk today. I want to give you an overview on a proof of concept we have worked on. And with that, I want to underline the importance of Cloud Foundry and such future scenarios. And I have a lot of hardware here with me today. So finger crossed that everything will work out as planned. But before we get started, let me introduce myself first. So I'm Thorsten Born. I'm part of the SAP Hypress Organization, and SAP Hypress stands for Customer Engagement and Commerce. So to make it short, we are focusing on front office applications, B2C. And when looking on the product portfolio of our organization, OmniChannel is key for sure. But we also have solutions like a content and experience management solution. We have a billing solution you just saw before in the talk. There's a commerce suite where you can build up a commerce door. Big brands are counting on us with that. There's a marketing solution, so you can do marketing planning, but as well execute it. There's a service and a sales solution, and so on. But we also have a technology stack we might have thought of in one of the last Cloud Foundry summits. It's called SAP Hypress as a service. It's our microservice orchestration framework. Very important because we deeply believe in the ecosystem around us. And it's running on SAP Cloud Platform, which provides us the needed Cloud Foundry instance. And my team is responsible for research and innovation. And we have a lot of innovation teams spread around the world. So for example, there's an innovation team in Munich located. It's called SAP Hypress Labs, and they are mainly focusing on innovations around commerce. But we also have a physical lab, a physical innovation lab in China. It's called SAP Hypress, the digital innovation space. It's located in Chengdu, China. And my colleagues are over there doing a lot of research in the area of social media, machine learning. So for example, how we better can integrate and reach it, and how we can get use of AI technologies and something like that. And because Chengdu is the so-called Silicon Valley of China, we are working a lot with local startups to do co-innovation and to get new ideas. And that's the labs here on the picture. And my team is mainly focusing on the idea to combine as many SAP Hypress products as we can to build up an innovation lighthouse or showcase to tell a story. So to help customers and partners to understand how our products can help them to transform their business into the digital world. So we want to tell a story. We want to be a mind opener. We really don't want to sell our proof of concept. It's really about telling a story. And as you can see, we have showcases in all different kind of industries. So public transportation, for example, but as well as entertainment and hospitality, and as well as in the automotive industry. And we as a team, we are not an expert in all of those industries. Because remember, it's not about that we go too deep. It's really about to tell a story everyone gets. Even I can tell my family, and we can discuss about that. And then, people and companies out there can transform this idea into their own business. This is really the goal, what we are aiming with innovation lighthouses. And today, in this talk, I want to talk about one of our latest and greatest showcase. It's called Smart Driving. We trust released it in May on Suffire. It's an SAP conference, and I'm really happy to show it here on stage as well. And when talking about Smart Driving, everyone has in mind self-driving cars. State of the art technology right now. And it's not any longer science fiction. When I'm coming from Europe, I'm based in Germany, and I'm coming to the US, here to Silicon Valley. At least a few weeks back, there was all that kind of Google cars around me, the self-driving cars. So it's reality already. It's just a matter of time we can get hands on and have our own self-driving car. But what also we already have access to is, for example, Tesla. And Tesla is doing cars with a lot of software in them. And that's something we really love to see, right? As engineers, I think what they're also doing good is they're regularly doing software updates and really taking care. So that's really something we are looking forward. But what they're also doing is they are sometimes releasing new features in the car. So for example, the autopilot in a major update, so to call. And what they are doing is from a business model perspective, they are asking to charge upfront so that you want to access those kind of functionality because it's just software you need to pay money for that you can use those functions and features. And that is fine, don't get me wrong, they should earn their money because it's a lovely car and I would love to own one by myself and the software is great. But it's just, we want to think about how we can re-sync that model because, right? I mean, we are cloud natives. So we are used to cloud. We are used to transaction-based systems. We are used to pay-per-use, as you have just seen in the talk before. So we want to re-sync the business model in regards, why do I need to pay upfront for that kind of functionality? It's like on-premise, right? It's like sending out the DVD and you get me to check for it. So we want to bring pay-per-use scenario into the car. So an example could be with the, by keeping with Tesla with the autopilot, something like, tomorrow I have a business meeting, I will be a long drive on the highway. And yes, an autopilot would definitely make sense. And I only want to pay for it while I'm on the highway and while I'm driving to the business meeting. But maybe on a regular day, when I'm just going to the office and going back home and doing shopping, the autopilot is not needed. So I don't need to pay for it. Or another example could be, maybe you drive a new Porsche with a lot of horsepower. And you might know in Germany, some highways are unlimited. So you can really have some fun with it. You can impress your girlfriend and so on. And yes, I want to have full access to the full horsepower during the time. But maybe again, when I'm just on a regular day and going to the office and going back home, I don't need the full horsepower all the time. So I can just reduce it. And by doing so, immediately, my insurance rate will go down because it's not so whiskey, I'm more safe driver and something like that. So this is really new business models behind that concept when you think about pay-per-use scenarios in a car. And that is something we want to come up with in this showcase smart driving. So we want it, as explained, really re-sync the business model in this car, in this example. We want to rethink about functions and features, pay-per-use, in the car, okay? But for that, we definitely need to have a high flexible and scalable infrastructure. That's why we are going for SAP Cloud Platform with the Cloud Foundry Edition as a foundation. And yes, we want to be totally open that why we are going for a microservice architecture, an API-first pattern. And I would definitely love to show you the whole showcase in a real car here on stage, right, to have your Tesla or to have your Porsche. But as you can imagine, it's not always so easy to have access to that car here on stage. So that why we as a team decided to make it more simple, we will go for virtual reality, okay? And I'm not a lucky guy, I can have some fun here on stage driving a car, right? So now, for that, for a moment, let's go to the demo and skip PowerPoint, okay? And what we first need to do in order to start the demo, we need to create a new driver, okay? For that, we have built an, sorry, we have built a custom UI following the SAP UI pattern fury. It's built with UI5, as you can see, you can sign up a new driver and there as well as a challenge object. And let me just explain for a second what we mean with challenge. A challenge for us is bringing gamification into driving a car. Think about what Apple is doing with the Apple Watch or Nike is doing. They try to motivate you with kind of challenges or something like getting more on the street, do more running, be more healthy, something like that. And that's something we want to bring into cars as well with challenges. Something like you get in the car in the morning, there's a challenge coming up telling you, hey Trosten, try to reduce the average speed of your car by 2% within the next two weeks. Something simple, okay? And if I'm achieving that goal, I will earn some loyalty points maybe at the end of the week or when I achieve the goal, sorry, or maybe I get some discount or maybe again, my assurance rate will go down because I'm a more secure driver, okay? So it's really about motivation and that's behind the function of the challenge. I don't want to get into that too much today because we want to focus on the pay-per-use but it's still the single point of NT to create a new driver. So let us do that. So I go to sign up, let's go there. Oops, select the challenge, just take the software here for example and create a new driver. You only need now the first name so let's take my name with Cloud Foundry and I now can select the vehicle. And there are two options in there for the moment so there's game car and show car. So I will choose game car because remember I want to show the virtual reality scenario but it is completely working with real cars as well. So we have done that as long as the car is IoT enabled we have access to the data, we can do that. So but again, let's stick to game car. So now the driver is created, what I can do now I will immediately start the challenge so that we don't need to go back to that UI, okay? So that we can get rid of it. So here we are, now I can start it and what I will do now, now it's the time for some fun, now I can go into the cockpit, get into my car, okay? Let's just turn up. So now as you can see and you would expect from virtual reality I now can put the classes in my hand over here, no magic behind that. Now one more click is missing, here we are. So what you can see, you are now in a new Porsche it's SAP Hyperspranded, the way it should be, right? You can look around in the car, you can have some fun and what is very important to understand we are currently on a very famous German racing track it's called the Nürburgring. And then what's happening when you are getting into the car as you can see on the left top side there's kind of an overview on subscriptions and functions and features that are available to me, okay, a subscription based. Think about you getting your today's car, you know it's like a head up display or might be integrated in the navigation system or yes in the near future it might be argument reality where you have those informations. And because we are on a racing track it wouldn't make fun to tune down and tune up the horsepower, right? I mean we want to have the full access to the car. So it's more about in this case in this showcase about supportive functions. So if you are a good driver you don't need them but if you need some help like I will you will see in a minute, they definitely make sense. So for example you can turn on here you have the overview on ABS. You can turn on traction control or maybe yes or something like a perfect line assistant. So it helps you know to do better timing. And yes to make some fun every time you horn we will charge you as well, okay? You will see that in a second. So yeah there you can see all the subscriptions like a starting point like information. Let me put the classes just to the side for a second because otherwise it's too hard for me to drive. So what we can do now I will start driving and I will get into the road. So here I have my controller. A little bit nervous here on stage, right? So what will happens now as you can see in a left top corner again the actual driver Torsten Cloud Foundry is just selected the one we created before. All functions and supporter functions are disabled because I want to do my best. But as you can see maybe I'm not the best driver. Let us least try to get around here. And what's coming up here is kind like an recommendation. Think about and remember we are SAP Hypers customer engagement and commerce. So it's all about marketing. Oh, maybe we keep on the street. And there's a recommendation coming up there. What is happening and why is this coming up? Because based on machine learning we were watching and looking how you behave as a driver. And if you know that there is some support needed we can do kind of feature recommendation product recommendations like you can see here. And what I can do now definitely ABS seems like it makes sense to me. I can now just activate them and get use of them. So now it's turned on, turned on. Let's turn traction control on as well. And what you can see now I can try. Hopefully it will go a little bit better now. And what's happened as well as if you closely look on the bill we also charged money for as soon as you turned on those support functions, right? Here now we are $12 and so on. It's time best, right? So it's measured. And what I promised you remember every time I horn I will also try to get charged for. So let's do that. So you can see they all get now charged for as well. Okay, let's stop the car. I think you got the story, right? It's about activating deactivating functions in a car, bringing this business model and at the end you get charged for. So now let's go just back to the UI for a second and stop the challenge we created before. And what happens now is that the car we just were driving is getting to the starting point so that you can later on have some fun as well. But remember, because you were driving the car and you will charge your money, what we are doing is we created just here based on your consumption with a thermal printer and invoice telling you okay, Thorsten, you are charged now $27, okay? So remember, if you later come by and want to drive a car please bring some cash with you because I don't accept credit cards, okay? Okay, that's just about some having some fun and connecting internet of things stuff and so on. For sure, the whole invoice is available as in PDF as well. You can print it out, you can send it around. Yes, no magic behind it, right? What we have seen so far is really the consumer side. I am as a driver, in the car, I can work with the features, I can activate them and can benefit of them. What we also want to do is have a quick look on how it looks like from an OEM perspective. So if you are the car manufacturer and you are enabling those features, how it looks. And you have seen this already in the demo before and in my talk before, we are using as one of the foundations to make that happen SAP Hypers, we have a new cloud, okay? So I don't want to repeat everything you already have seen. You have already seen SAP Hypers Avenue cloud. There are experts in the room, more than I am in this functionality. What we only have used in this scenario is we have built up subscriptions. You have seen them at the beginning and the billing information. So just to have a quick look again on that, when I go into billing, there are all the bills and users and drivers we created so far. So let's just take one, it doesn't matter now. Torsten SAP, for example, there you can see again, there are the subscriptions, there are the functions I assigned to that subscription and to the driver and you can see what you've used and what we will charge them by the end of the month. So pay as a use, but that's the background of the solution and of the showcase. With that, back to the slides for a moment. So what we have seen, just to repeat, there's an overview when you get into the car, what subscriptions are available to you, what you can access and what's the price tag for it. You have seen the overview on what functions are activated and what you will be charged for and to have some fun, yes, we printed out with a thermal printer as well as we have a classical invoice as in PDF version available and you have seen from an OEM perspective how they can use SAP Hypersphere Avenue Cloud. So what we mainly talked so far is really the inner circle. What I can do as a car manufacturer by providing this data and this functions to a customer. But remember, I already told you at the beginning, we are heavily believe in a scalable environment based on Cloud Foundry as well as an open API microservice-based architecture and just think about, we cannot only do this now on an inner circle, we can also have an outer circle. We can ask our ecosystem and as I already mentioned, we heavily believe in to be part of such scenarios as well because if they have access to the data and to the interfaces based on an API first driven architecture, they can access the data. They can create additional business models and they can be another benefit for me as an end user. And so for example, the insurance case I explained before, like okay, when you have more horsepower, the insurance rate goes up and goes down and so on. A partner of us, we try to do so. What they have done is they built a proof of concept and top of our proof of concept. So it's really about getting access to the data we are providing of the car and getting use of them and bring a new business model. And let me just show it to you as well. So the partners MSG Global, they have a lot of experience in the area of insurance. And what I have done is they built that kind of dashboard on top of our proof of concept. And what you can see is you have a list of all drivers that we are driving so far. There should be somewhere here, here I am. There's the driver I created before and I was driving. And what they are just doing it because we are now in an open world and we are providing our data based on APIs, they are just connecting to our services and fetching all the car data we can provide them. So on the left-hand side, on the right-hand side, you can see all the data they have access to and we can provide them to. And what I have done is, and this is now a really simple example, but it can be very complex, they just enrich the data with third-party data. So while I was driving in virtual reality on the racing track, the Nürburgring in Germany, they looked up what is the real weather information currently in Germany to enrich the data. And yes, there could be of course a lot of more data to enrich. And what I have done is they built up a so-called driver score or an insurance score. Together with data scientists, they had kind of a concept, don't ask me how it works out, how the algorithm looks like. MSG Global are more the expert in that. So that they are bringing up this insurance scoring that based on my driver behavior, my insurance rate goes up and goes down. Okay, and there's really a market for that. So back to the slides again. What I was just explaining with the insurance example is also not any longer science fiction. This is already a reality. So for example, in Europe, and I guess in the US, it's the same, you can have everything in insurance, okay? And healthcare is a very complex part in regards to insurance. And what you can have is an insurance for your teeth. And but sometimes they are very expensive because there's a lot of risk, you know, that you might have some problems and so on. And in some countries, for example, in Switzerland, insurance, the insurance rate is very high to have kind of an insurance for your teeth. And that's something insurance companies are thinking about how they can reduce the rates to have a bigger, you know, customer base. And what's out there, there's a company, they are providing Two's Plus, which are IoT enabled. So they are sharing their data, you know, how often or what time, how long you are cleaning your teeth. And what they have done, remember, that's the inner circle. That is the OEM, that's the one who provides the Two's Plus with the data. And what they have done is they opened the APIs and now letting insurance participate in. And you can now have an insurance rate for your teeth with a personalized insurance rate based on your behavior, how you clean your teeth, okay? So this is really something which happening and which is a concept not only of the future is already reality. And that's why I'm talking about the inner circle, IoT as well as now the circle. But back now for a second from our product portfolio, you know that slide, I've showed that on the beginning. So what we have used in the showcase I trust presenting to you. So yes, it's mobile, it's cloud for sure. We've used IoT, so we have an IoT enabled car. Maybe it's in virtual reality or maybe it's in a real car. Or again, you can transform that to any other industry as well. And yes, we are doing notifications and recommendations or product recommendations based on your behavior. We are using SAP Hypers Revenue Cloud as the billing solution, we have seen it, we have heard about it in the talk before. And we are using SAP Hypers as a service as the orchestration framework for the microservices we've built. And again, SAP Cloud Platform provides us the needed cloud foundry as a highly scalable infrastructure. And this is now very important to understand why we couldn't do that before. And the inner circle as well as the outer circle based on the interfaces we are providing and the scalability we have the cloud foundry to be open for an ecosystem and to let them participate in such scenarios and can extend our solutions wouldn't be possible before we have access to that kind of technology. And this is very important for us and I hope you get it from all our cloud platform talks in regards to cloud foundry. It's really a very important foundation to be open and flexible, which brings me to a quick look on the architecture overview. Not too much details, but you get an understanding how it looks like. So on the left hand side, you can see there's my desktop machine with the race simulation running on with we have high-checked and added functionality like enabled the gaming car with IoT information and the thermal printer is connected to my local machine. What we have in the bottom line as a foundation are our products. So we have SAP hyperserve in your cloud, we already talked about what I haven't talked about so far as SAP vehicle insights. So all the IoT data we're getting from the car, we store in SAP vehicle insights and SAP vehicle insights is a solution based on SAP HANA running in the cloud platform, very scalable, you can put all that lot of data in what we're getting out of the car. And again, hyperservice is one foundation for us. We are using it as a persistency package where we can store additional data as well as a customer object when you are creating a new driver, for example. How looks the orchestration of this scenario? What we have done is I already explained the heart of the scenario and we call it a mashup is the challenge object, right? That's the place where the scenario comes together. We have a register client where you can set up and sign off a new driver. We have a new service and rules engine based on machine learning so that we can do different kind of recommendations. And yes, we have wrapped a few of our services and products as you can see the revenue cloud facade as well as the vehicle insight facade to enrich the data while we are accessing it. And based on the open framework and APIs, now a partner like MSG Global can easily extend the solution. And what they have done is they have built an Internet of Things analyzer. That's the engine they have built to do together with data scientists and building our model. And for a demo purpose, they also created an insurance scoring dashboard you have seen on top of it. And everything connects to our interfaces in an API-first pattern, so it's really easy. And now let's just talk from an SAP hypers perspective now. Everything which is marked orange is really following the microservice architecture and the API-first pattern. Again, we heavily believe in that. And everything also in orange is running on a cloud foundry so that we have the scalability. And even a very important strategic project for us, so for example SAP hypers revenue cloud is completely rebuilt as explained in the session before and is completely utilizing cloud foundry scalability and using microservices as a foundation. So just to wrap it up, what have you seen? So we have seen another example of a paper use scenario to get SAP hypers revenue cloud. You have seen a digital transformation of a scenario powered by a needed and scalable environment and architecture provided by cloud foundry. And you have seen, when you follow that kind of concept, how partners easily can enrich businesses and business solutions out there and you can enable with that ecosystem. Everything I told you now in 25 minutes is available in 30 seconds. I don't want to roll the video, there's something on YouTube available, I will keep it in the slides if you want to have a look at FreeFreeze to do so. It explains the scenario high level. With that, I will set up the whole showcase on our SAP cloud platform booth for today. So if you want to have some fun, want to drive our Porsche on our famous racing track, come by, but please remember, bring some cash, right, no credit card. And with that, thanks a lot for listening and if there are questions right now, you can ask them now or maybe later on the booth if you'd like to. Thank you.