 Which is which actually just got published today morning, right? So Jim Benson is the main publisher. I don't know how many of you know Jim Benson and There are a bunch of contributors as well. So It's right now out for Kindle and the print version is coming out in April So if you go to amazon.to slash beyond agile, that's the book And like I said before We also make products. So this is some screenshots of our product. So I Came across this really nice quote by David Rocco a couple of days back. So how many of you know David Rocco? He's a cook. He's a chef So I don't know how many of you watch all those food shows on TV But he's got this Italian show on TV and he come to Chennai A few days back last week. He's shooting for a new show Right and someone asked him in the one of the reporters right in the press conference. They asked him You did Italian food you did Indian food and obviously both these countries have a lot of food culture in them And what do you think is the key ingredient in this food culture thing? And so he kind of came up with this quote, which I thought was pretty neat So I put it in the last minute and he says that in all these countries where you have a big food culture, right? recipes are not written down and Formalized and everyone does everything the same way But instead they get passed down People make their own changes and as time goes on you have many different varieties of the same recipe the Thing which you cook might be completely different from the way your neighbor cooks it And it can be completely different from the way Someone cooks it in another city the same dish, right? So if you take sambar in Chennai, it's Quite different from sambar in Bangalore and even the one which my wife makes is different from the one which the neighbor makes So there's no There are like People have developed that way of Matching the recipe to what they feel is their personal taste and what they feel suits them the best So process is something similar to that You can't just go and say this is a process right and these are the steps And this is the one and only way to do it and many times We tend to search for that one true process That tell me that these are the steps and I'm just going to follow that exactly and that's the answer to my problems Right, but then in reality there's no such thing