 So why have we ignored this for so long? I think it's been seen as an expense, something that doesn't make money. So it's, in most cases, it hasn't even been a budget item until now. So what's happening then is that people are reacting to a problem instead of being proactive and avoiding a problem. So hopefully we can turn it around. We're trying to encourage people, businesses and managers, don't leave it until it becomes a problem. You know, deal with the situation, create a culture that is people friendly and business friendly because both have to go hand in hand. You can't just give so much attention to people that the business suffers, but you can't give so much attention to making money that people suffer. They go hand in hand.