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Published on May 12, 2015
** talk at MaMa, Zagreb [May 09,2015] **
--- intro by Paško Bilić
We live in a world, in which social media such as Twitter, YouTube, WhatsApp, and Facebook in the West and Weibo, Youku, WeChat, and Renren in the East are shaping communications. In this talk, Fuchs draws on his recent and forthcoming works to ask the question how we can make use of various critical theories to better understand the impacts of such technologies on contemporary society. Christian engaged with the works of three critical theorists: Raymond Williams, Dallas Smythe, and Herbert Marcuse. He gave special attention to Williams’ concept of cultural materialism, Smythe’s concepts of audience labour and audience commodification, and Marcuse’s concepts of the dialectic, ideology, the reality principle, and the performance principle.
Christian Fuchs is Professor of Social Media Research at the University of Westminster’s Communication and Media Research Institute, where he is also director of the Social Media Reseaerch Centre. He is editor of the journal tripleC: Communication, Capitalism & Critique (http://www.triple-c.at), Vice-Chair of the EU COST Action Dynamics of Virtual Work, Chair of the European Sociological Association’s Research Network 18 – Sociology of Communications and Media Research, and author of books such as Social Media: A Critical Introduction, Digital Labour and Karl Marx, OccupyMedia! The Occupy Movement and Social Media in Crisis Capitalism, Culture and Economy in the Age of Social Media. Twitter @fuchschristian Website: http://fuchs.uti.at
Organizatori: Sekcija za sociologiju medije HSD-a, Odjel za sociologiju Sveučilišta u Zadru i Multimedijalni institut