 How to start a digital products business now I've been selling online since 2009 I've sold millions of dollars of both physical and digital products I gotta tell you when the world of digital products opened up to me. I was like, oh my gosh It's amazing. I can make all this money and I don't have to put it in a box I don't have to ship it out you need you a digital products business and in this video I'm gonna show you how to do it how to make money how to market it and we're starting right now Hey, I'm J. R. Fisher. Welcome to my channel. Thank you for being here. I really appreciate it Don't forget to hit that subscribe button down there and ring the bell You got to ring the bell turn on all notifications so that you become part of the Fisher family the VIP group that gets notified every single time I do one of these videos So I want to walk you through the process Stick with me to the very end because you're gonna need that information to really be successful The stuff that really works is at the very end That's how it always is and I want to talk to you about digital products first off first off What the heck is a digital product? I mean doesn't even make sense, right? Well, actually it does It's very simple a digital product is anything that can be sold and distributed electronically now I have a lot of digital products and most of them are courses, but they can be PDFs They can be videos. They can be audios any of these things are considered digital products Now let's talk about some of the advantages of digital products. Why why are they so cool because they are cool There's some really cool things about them the first thing is obvious low overhead costs now I own a survival food company and we have to have inventory We have to have pallets of food and we have to have boxes and packing materials, but my digital products No inventory really cool, right? It's just it's a file It's a file that I have online that I can send to people they can log into or it's a place for my courses So the first thing is you don't have that cost of goods sold now You have the initial work you have to put into it, but outside of that You know you could sell that same product to hundreds or thousands or millions of people to the next cool thing Is the extremely high-profit margins? They have high-profit margins because since you've already created this product There's no cost of good soul So you can retain the majority of the price that you sell it for you know if you're selling it for a hundred bucks You know you get a whole hundred bucks and whatever your cost to you know distribute it Maybe you've got some you know bandwidth time and maybe you're paying for a monthly program But bottom line is you're gonna keep most of that hundred bucks the thing I like next is potential to automate Oh my gosh, this is the best thing they go to a sales page They pay for that particular product and I automate it now I use cartra a highly highly highly recommend cartra. There's gonna be a link below That's where you can host a lot of your digital products And when they buy it on a cartra page and they click purchase They are tagged that they purchased this product and as soon as they're tagged The system actually sends them an email with all their login information Or download if it's a download type product and I don't have to do anything So I could be selling these courses these PDFs all day and all night and in literally do nothing because it's already all set up And it's all automated for them. The next thing is flexible products. I mean I could sell music I could sell courses. I could sell audios. I could sell, you know PDF downloads I could I could sell, you know video courses where they log in I can do all kinds of stuff So that that flexibility of the different types of products and how I can switch back and forth is just great Now here's the cool thing you're really gonna like e-learning is the future of education It's already gone that way I mean with the pandemic a lot of colleges had people learning from home I gotta tell you a lot of those people are not gonna go back to the institution They're not gonna jump in their car and sit on an interstate and spend their money in gas and fuel to go in a Classroom and hear the same professor that they could hear on their laptop. They're not gonna do it So a lot of it is going in that direction and people are accepting it more and more and more You know 15 years ago. It probably was hard to sell a course online. I don't know. I wasn't selling them But as of about five years ago, I have been selling them and I know it's a lot easier people get it You know, they matter of fact, they'll buy my courses They'll say do you have a course on such-and-such or something else So you can keep adding to your inventory of courses too and that just gives you more and more real estate out there Now it's not all roses, right? I mean if you're selling digital products out there You're competing with people who are also offering free products So if some people are offering free products, yours is gonna have to be a little bit better It's gonna have to be marketed a little bit better It's gonna have to have a little bit more value in it because you are competing with these free products that are out there The next thing I hate and it's true is you've got to contend with piracy and theft people will steal your stuff I know it's been done to me. They will steal your videos. They'll put them on YouTube. They'll steal your audios They'll put them on other sites. It's just what they do, okay But that is one of the downsides that you have to kind of just deal with because that's gonna happen I know it's happened to me. It's probably happened to plenty of other people out there But it is something that you're gonna come across you're also gonna have to deal with restrictions There are some sites that you can't sell digital products on I know on Facebook if you're selling products It's got to be a physical product So you're not gonna be able to sell your digital products on Facebook now I'm gonna give you a list of different places. You can put your products. I Like having my products in Cartra. I like selling them in Cartra But I don't want to just say you got to use Cartra and there's a link down there watch the video on Cartra I think you'll love it and if you do like it you can get Cartra for a dollar. I think trial So that's pretty cheap, but there's other places. There's a place called digital downloads now This is a free app by Shopify and if you have a Shopify store You can actually use digital downloads to sell your products there It works a lot like Cartra not as seamless but basically when they buy the product on your Shopify store They're gonna get an email and they're gonna have you know, they're download or their access to whatever that product is The next one I want to tell you about is send owl send owl is a good platform and it's a little bit more complicated It has expiring links in there It will have auto-generated license keys that type of thing So send owl is another one that you can check out the next one you want to check out if you're a musician You're trying to sell music is single music single music. It's really good. It's made with musicians in mind Basically it not only will bridge the gap between, you know physical and digital music But it also lets you include clips on the product page so they can actually sample what you had to sell Thank you thick is another good one. It's basically for courses. It's something you can use in your Shopify store You can use that app people can access your course through it I personally still like Cartra, but I gotta tell you about all the stuff that's out there They have a free plan also allowing you to create up to three courses, but you're probably gonna end up with the paid plan I mean, that's just the way it is. I found this with apps. I found this with software I was with everything whatever the free plan is the stuff you really need is really in the paid plan So expect to pay for it now That's why I say if you're gonna pay for something like this You probably want to check out Cartra because Cartra is part of an email program Hosting all sales pages all this stuff all into one that way you don't have to pay the extra next one I want to tell you about this fetch app fetch app. It's it's also a digital download type software It has fewer I guess features than send Al does However, you can get a free plan and you get five megabytes of storage, which is pretty good So if you want to just get started on that platform like that get your feet wet, you can certainly do so now There's three I want to tell you about in this one. It's called book that app Tipo and Sesame These three are perfect for businesses that are offering one-to-one or small group interactions They need an appointment booking system that type of thing to schedule all these consultations Maybe you're doing coaching which is also really digital product is your time But it's a digital product with customers all three of these apps do have a free plan available So you want to check those out now real quick before we get off this video I want to talk about a few digital products you can sell now the first thing you can sell is Educational products like ebooks and courses. That's what I sell at it I have ebooks and I have courses next thing you can do is sell Licenses to your digital assets So if you've got some digital assets out there and you want to license it out You can sell it that way number three is selling memberships I also have memberships where people will pay me monthly to get access to particular training modules The next one is you can sell digital templates or tools So maybe these are tools that people need. I know a friend of mine had a photography site and he would sell templates for you know Editing photos and that type of thing and he would sell templates for that. So that's another product You can sell next up if you follow this category. I don't you can sell music and you can sell art Which is really a cool thing to do online if you have those talents and the last one I want to tell you about is you can sell your expertise or services This is something I have done in the past It takes up too much of a time to be honest with you and I have to charge too much to do it But if you want to do coaching you want to sell services like building websites that type of thing Those are still digital products and you're making money off those by selling online And you don't have any inventory now if you're trying to figure out What to sell the best thing to do is to go in the marketplace and look and see what everybody else is selling And I tell people this go to something like clickbank.com where there's hundreds of thousands of courses and Look in that marketplace and see what is selling once you find one or two or three that you like Buy the course invest the money most of these courses are cheap You know 10 20 30 40 a hundred dollars maybe a thousand dollars But think of the time that you're gonna save if you go in and you find a course that's selling really well People really like it. They've sold a whole lot of them and you kind of crack the code You see what they're doing you're gonna end up seeing their sales pages You'll end up seeing their emails and you can emulate it. Don't copy it, but you can emulate it You can do something similar. They've already proven that it works because you can see their sales So why would you try to figure it out? You know everybody that says well, I gotta come up with a new idea a new thing to sell online No, you don't all you have to do is find something out there in the marketplace that's selling now and do something similar I hope this video has helped you out. I'd love to have your comments put your comments below Are you working on a course? Have you sold digital products? Have you done downloads? What are you working on? I want to hear all about it. Maybe you have a question about one of these things Maybe you're just getting started. Please put your questions down there. I would love to hear them now Don't forget if you haven't done so kind of subscribe You got to hit that big button down there and the bell you got to turn on bell notifications It's so important because even if you do subscribe if you don't turn on bell notifications I can't tell you when we have a new video. You'll miss out. You'll get lost. You'll be searching You don't want that to happen You want to make sure that you're part of that VIP family the Fisher family that gets notified every single time I do one of these videos. I really thank you for listening. Give me a thumbs up or thumbs down either one Give me some reaction. I really appreciate it and I'll see you in the next video Hey, thanks for watching my video Don't forget to subscribe to my channel and click that little bell right there so you can be notified every time I do a new video Also, click on one of those videos there. Keep watching on my channel