 So we're here with a phase one and who are you? Well, I'm Gerald Schindker or Gerhard. I'm Responsible for the German market for phase one From we service the German market from our current office here. So this is a new camera. Yes This is our new IQ for 150 with the 150 megapixel sensor highest resolution highest quality camera We have at the moment the highest in the world. No, yes, it's my father highs in the world. It's It's a medium format large format sensor with a higher height. I meant dynamic range and Just thrilling quality. So I guess it's by far the best system at the moment. You can buy best camera in the world Yes, that's what phase one means. We want to be number one. Is that what it means? We are number one You're in terms of quality in terms of innovation in the medium format phase one is in my view By far number one we set the pace. We're by far. We set the technology we drive the market so You're holding it in your hand. So it can be a handheld or it can be in the studio as you wish it it's Basic from the functionality it can be used in basically any kind of application It's handheld it can be used in the studio We have the new infinity platform with all it gives us Tremendous flexibility if you want to you work tethered if you want to work Untethered handheld and so on so forth. Basically, there's no No limits in the way you can operate the camera Beat as an as an architectural photograph beat as a studio photograph beat as landscape beat as fashion or whatever The camera basically does can can help you with all your jobs. Can you power it on this one? I can power it on So it's real. It is real. It's still a prototype. It needs a couple of seconds, but it is It is the hardware Mechanically, it's it's it's all there Electronic here. It's all there. It's just the questions as you can see we have captured one inside now We have a lot of flexibilities or a lot of ideas in code. I don't want to check it No, that's okay. It's it's still a demo pin code. It just just what we have a pin code to get in We have a pin code to can get in to secure it. We have is running linux. It is running a Linux yes, so it's putting up Linux and right here and then You got the whole UI which is optimized for the top of the pro in the world What I want to do with it for example, they want to take the most amazing architecture fashion photography Well, yes, basically then you can do any We have we have a very flex. I need I just need to double check if we have hold on if we have any We have if we have images of all by coincidence. I didn't want to see this is people. We have a UI we have a Multi-touch multi-touch multi gesture UI Very very fast and as it's captured one inside this is a color calibrated image of the scenery and Can you take a hundred fifty megapixel picture of me should be able to do so. Yes My god, I'll be captured forever in hundred fifty megapixels There it is. Oh my god, that's me. That's you. That's how I look like That's what you look like. Nice. I'm in hundred fifty megapixel right now That's very exciting. So what's special about this if I'm in hundred fifty megapixel that means you can print me in a big wall Well, there's many things to it the new sensor you have you don't only have the hundred megapixel sensors Yes, of course with 100 megapixel sensors hundred fifty hundred fifty megapixels you can do for instance a zero at 300 dpi, which is a Very important benchmark. What is that a zero is okay by it's a European format It's a larger basic poster size a free output resolution. So yes You can do very very strong and large rents, but it's it's it's also the color fidelity of the sense of the sensors extremely renders extreme good colors and with the capture one inside which has produced brilliant fascinating images and it has a dynamic range of 15f stops so you can basically from you have a whole lot of range to You know set increase look into the dark regions pull down the highlights increase the shadows and Just have details and texture in all parts of the images and when you downscale to a lower resolution It's better to take from a higher source. We have we have actually we have customers who have proven that Even on a web shop that medium format images Generate higher sales better sales than images taken on on DSLR cameras better sales Yes, we have customers who buy especially for for this reason web shop customers who buy Medium format. So if you go just go just over here For example, they are So that's what you were saying that kind of stuff It's it says I mean people are more likely to want to The images are cleaner if if if you if you Downscale high-res image medium format image the images are cleaner than if you if you use a Medium DSLR camera and so on so forth. So phase one is a Danish company with Danish company. Yes So and making the best camera in the world Yes, how's that possible? We're making the best cup. It's It's 25 years of experience being in a digital market. We were founded. We were when we were founded we were founded for the sole purpose of Creating the best image quality digital while everybody else was still shooting film We have acquired 25 years of knowledge on how to Enhance images on how to control Calibrate colors and so on so forth. So basically it's 25 years of experience It's it's a huge we have a we spend a big amount in R&D. So we have many colleagues in in in Denmark, but also in different countries Doing trying to to to increase the and finding ways to increase the quality And and resolution and all these parameters. It's just basically the digital part is is is In our veins. That's that's I didn't know that Denmark had the best camera stuff Well, just happens to be now, you know and everybody agrees that this is the best the whole industry is like, yeah, this is the best I would say there's That is for the others on the on the show to prove But if you look at it's not only these kind of cameras, it's not only Cameras for the standard photography. We also have specialist cameras in the world of reproduction and in the aerial market Also, they I think we have the qualities lead quality leaders. We have whatever core or core functionality or What we do what we do is what we want to do best so basically we deliver the best 3d Models the most flexible we deliver the best aerial cameras. So this is the one maybe let's say Google might be using for Google Maps Maybe that is just the ID product for them I'm not allowed to mention any names, but it is definitely being used in the market because then they can have Right now 100 megapixel. Maybe 150. This is already 150 megapixel aerial camera So then you put it on an airplane or drone and then we put it on airplanes or drones Yes, and you get the highest resolution of aerial. That's right. And this one is for this one is for multiple applications primarily from culture heritage market reproduction Reproduction of paintings books all these where color fidelity and resolution again is a very important factor The most important factor because basically if you take out the Gutenberg Bible or whatever You don't you don't want to shoot it at with a handheld camera at low resolution Without saying customers again, this could potentially be for projects like Google books or something where they scan the books Maybe yeah or something like that We have or the Vatican when they scan the old Vatican papers. Yes. Yes. There's no better way to scan There's there's there's no better way to scan. Yes. It's a fast instantaneous capture at a very high resolution Very good color fidelity. It's it's we Basically there's there's parameters as metamorphosis. There's all these kinds of norms and ISO norms and Quality aspects you have to fulfill we do this with the with our phase one systems as we have the we have the hole We're in control of the whole The whole product from from from the lens to the capture one inside to the capture one processing on a computer The whole every part of this system is designed by phase one And that why everything integrates neatly together and then so I guess it has a very powerful processor in there Maybe some kind of FPGA or something. You don't really say right exactly what's going on. Well, it's I'm in sales That's what that's for the engineers to tell you we do of course have FPGAs We have a very powerful platform on which everything runs amazing software amazing table or Software updates capture one is the de facto industry standard and that's stable And I guess everybody in the market knows it and it's it's now integrated also in our digital facts So architects use your product everybody everybody who has a very high quality Demands and so on so put it so it's not a cheap product right cheap product. No, no The new one is their price with a new one. The new one is is in euros is approximately 40,000 euros 40 40,000 Yes, so available Us it will be available starting October October. We hope to finalize Everything this month. No, I said well, let's say mid-october. Can you introduce these guys for phone offer so I can check what they're doing? Yes Basically, this is this is my tears from found over from over has developed 3d application the vague ingenious application to digitize fully digitize Objects three-dimensionally and they're using our camera and luckily my tears is fluent and the fluent English-speaking Thanks. Hi, so who are you? Hi, I'm Matthew Michael from Franco for Institute and here we are showing the collaborative project with phase one where we develop this So you have an original all Chinese statue it could be and then you would have the Phase one right here and what's going on? Yes, exactly. So basically this is a completely autonomous scanning system The main idea is that Operator can just place the object on the turntable and the whole system detects the object size of the object basic shape of the object And then it actually scans the whole object completely automatically Now we can actually start the scanning process The scanning process runs in two different phases. Let me jump over here. So You click start. This is your software Yeah, currently this is like a demo mode and we can also now skip already this demo mode and we can already start with the scanning process Now you can see that the first phase just started here the backlight Switches on and the camera captures the object while the object rotates on the turntable You already get a shape on the screen you can already see The backlight and the highlighted object and this is already not that we get basic shape We use silhouettes of the object The algorithm on space carving get basic dimensions basic shape of the object which is used Then we get basic 3d model which is used for a net force in our smart algorithm Which is called next best view planning and this next best view planning algorithm plans the whole scanning process to capture all the details of the object all the holes all the occlusions and Generates final 3d models of very high Resolution you can see here. This is our for example final model Resolution that we can achieve is 20 micrometers 20 micrometers. Is that the highest? precision Actually On our based on our knowledge. It is the best Resolution that you can achieve but we can We could say this but we can go even higher If we would use another lens which is 120 millimeter macro lens we could go and Any customers using this or only in research Currently, it's fully functional prototype. We tested already the whole scanning system with different museums where we scan some collections museum collections and Basically the results are very very good as you can see it on the screen and hopefully next year It will come all ready to their production. This is very important to preserve History and and there's no other camera that can that can be as good phase one as best Actually for sure that phase one is the best and that particularly this camera because it has a very special focusing Really precisely and the reputability of the focusing mechanism is so precise that we can trickly break the camera for specific focusing steps No, no, it's not The focus being computed Computed yes, and and and the system actually this system will go to a customer site It will be all installed at a customer site if this really is the best way to scan then Every single art piece ever needs to go through this right because it's so important What if the art piece breaks or you know, you need to have a Perfect scan it's true It's true and of course we'd love to see every art piece being scanned But it's the financial issue the system is the Louvre museum needs one right for sure all these places British Museum but but I think I think honestly, I believe Technology wise we're at the tipping point and I'm sure that we will see Museums install these systems. It's it's still a financial It's quite a big issue financially to just buy the equipment. Well once at spot you can just scan as many as you want Of course, right, but there's but I do believe I from the feedback we got on show. I'm certain that We will see these systems go out into the museums in the very near future because it's actually scanning All the original colors. Yeah, it's not just a 3d shape No, it's it's it's a we have the 3d model But it's also color color corrected color calibrated so you have a true representation of the object and basically anybody can take the the the art piece or whatever take it in its hands virtually and Look at it from all sides and and even check for certain changes differences or analyze the product understand product maybe maybe one offer another company might have a very precise 3d printer and be able to Reproduce exact copies That's true actually also at our front of institute. We have another department which were which is 3d printing department and to a works with Very precise color calibrated printers and we already had a collaborative project where we actually scan Specific objects that are very sensitive and cannot be exposed Outside in a natural environment is why we scan under controlled environment We scan the objects and the objects were printed with the other department to be shown to the users users Could interact with the objects and otherwise it's not possible even to see these objects like this one Maybe it's a 3d printed one on the original this one. It's not really printed, but it could be printed easily Alright, so thanks a lot. So yeah, that's exciting and so there's a good show for you The show has been very good for us. We've had a very big interest on both the iq Xf iq for 150 that's Just going skyrocketing from this from from the interest and Sales have come in and they're coming in and I'm very positive that we'll get much more sales But we've also got a very good feedback on the 3d printer and also on our auto column Scanning solution we have on showing at other places on this exhibition I see a great potential for the future and I see I think this this segment is really kicking off And which country and maybe the secret by which country is the biggest market for phase one? This I guess it's a standard markets. It's it's obviously as everyone the poor by most countries It's China. It's yes. It's Germany France and it's all the major markets You have in general do people that take pictures of the German cars need to have this kind of camera Yes, they do totally need that right the I would say In the in the car photography The phase one products are the defective standards Simon Pushman who is basically provided us with the images on the background He's a famous car shooter. He obviously also shoots with phase one Just as basically every other and those photographers who might not be able to invest they they rent out the systems Phase one is the de facto medium format rental system. So you rent directly from phase one. No, we have We have rental outlets that provide this for example a re they they have some cameras. You can only rent You don't have this right? Oh, no, you can you can buy what what you can rent or vice versa we have we have rental studios helping out but Everything we have is is also a buying product