 How to build personal brand? Well, to build personal brand, there are three things I can recommend you do straight away. The first is immortalize your message, write a book, create something that enables you to get those words out of your mind and onto or into something in some way that people can access it way beyond your lifetime and mine. The second thing is to turn what you know into some kind of system or process so that others can follow it, create a difference in their own life and then be the demonstration of it, which means that they then go on and talk about you and where they got it from forever and ever. Amen. The third thing is to make sure that you have a spokesperson, an ambassador or a whole team of ambassadors that are going out and sharing your message and to do that, you're going to need to create some kind of brand document that means they can follow it and pass it on.