 I really enjoy and I'm just, I'm ecstatic. I'm excited about the market, I understand it. Like I feel lucky, I feel like, oh, I understand it. This ain't one of them play-play things. Dude, understanding, he know what's going on, what a tap in that, how to tap into it, what the business, what the value is. This is important, what it's worth and what it costs. Some people just focus on what it's worth. You got to know what things cost to it, right? Cost and value. Yeah. What you mean, you break that cost down for me. Right, so the cost of doing business, the cost of sacrificing whatever it is, right? So even from a business perspective, we can start there, say you get a million dollar check. It cost to run the business, the building cost, the lights cost, the travel cost, the hotels cost, right? So that number look different in regards to on camera talent versus running the business. And so there's a cost associated with it, but some people say, man, the business, they got a million dollars because they don't know what it costs to run the business. They think that that million dollars should funnel all the way down, you know what I'm saying? So, and also understanding what it costs when you sacrifice to even get where we going or trying to go or where we at. We sacrifice something to get here. This is not by luck, especially when you say 18 years or 22. Nah, this is by desire. Right, so we need our 500 million too. Yes, Lord. That's all this in.