 So, here at the Hasselblad, hi, so who are you? Hi, I'm Chris Kuz, Hasselblad training manager, and here to talk about the three new lenses that we launched at Fotokina. So what are those? So the first one is our 80mm 1.9, so a nice fast aperture, fast autofocus lens, twin motor design to enable fast autofocus. So this is all for your X1D medium format? Yeah, all three of the lenses are to extend the range of the X1D. How many lenses total will it be? There's eight lenses now, so earlier this year we launched the 21mm Super White, and now we've added the three lenses this time to complement. So how much is this lens? So you're looking at a region of 4,000 Euros. And the camera eyes? 7,900 Euros. And so what's the other one you have here? So we have a 135mm telephoto lens, so that's equivalent to a 105mm in full frame terms. But it looks great, the corners look great, there's no... So again, 2.8 aperture, and then we also have the 1.7 dedicated teleconverter. And full aperture, okay. And what's the aperture model? And that gives this an increase up to 230mm. So where would you plug that in? So basically it plugs in, like that, and that mounts onto the camera. Alright. And how much is that? The complete package again is 3,990 Euros. So is that good for... Obviously the 135mm is good for a short telephoto for portrait shots. And then obviously for a longer focal length, up to 230mm. Obviously the full combo is designed specifically for that. So a tight head clock, or a longer working distance. And the f... So it's f 2.8, obviously with the converter we get a 1.5 stop reduction. Alright. So the final one is the 65mm, 2.8. And this is equivalent to a 50mm standard lens, basically. So what kind of customers do you have for this kind of camera? Oh, wide range, to be honest. The basic camera can be used as a backup camera for H customers. But it's also designed because it's so small and compact. It can basically be used as a travel camera. Travel? Travel or landscape photography. Anywhere where you want a lighter weight camera to carry around for a longer time. Do people use this for weddings? You can use it for weddings. And especially now we've got the 1.9 aperture. You've got the lifestyle type shots where you don't want to use a flash. This is perfect. Nice. And just to check around. When was this released? The main camera was released in 2016. And obviously since then there's been many, many firmware updates to add new functions and features. Nice. Is there a partnership going on with DJI? Yeah, we have a strategic partnership with DJI. And obviously we've recently been working with them on the latest Mavic Pro 2 drone. So there's a Hazelblad designed camera, optics and color algorithm on that. That's why you just opposite the DJI booth right here. And how about does this one do video? Yep, so the X1D will do HD video. Obviously our larger H cameras with the 100 megapixel sensors will do 4K. And I think myself I could do an average. It didn't work.