 A product is bundle of attributes. The product is best conceptualized as a bundle of attributes that offers prospective customer benefits and represents a solution to a specific customer problem. Prospective customer is the group of those people who, if approached, can be converted into your customer. So, those people to whom you may can sell your products. So, the attributes that can be of any product or service are a group of products that we present. Now, these attributes should match the customer's requirements. The customer's needs should be fulfilled. So, look at the attributes that are included. For example, color. What is the color of the product? And the color should be according to the customer's needs. If you are doing international business, the color's needs and preferences vary from culture to culture. So, that sometimes has a cultural dimension as well. Then, the colors have some meanings and they vary from culture to culture. And the contrast is that the white color is a wedding color in the west and the morning color is in the east. So, these are some of the colors that are popular or not. We have seen red and black. These are the most popular colors in Europe. So, this is not so popular in the east or in Asia. Then, size. Size also varies. So, where you want to sell your product, the place you want to sell, the country you want to sell, the sizes will vary. So, you can see yourself and appreciate that people's sizes in China are different, in Germany, in the US, in Pakistan. So, that is also a dimension, needed to be kept in mind. Then, what is the design of the product? How suitable it is to the requirements of the customer? Weight. Then, the product will be the weight of the product. Content. What is included in this product? Fragrance. If the product has a smell, it will suit the customer. If there is a fragrance itself, let's say, if the perfume is the product, then the same kind of perfume is not accepted in the world. If you look at the Middle East and Gulf, the fragrance is very popular. The sharp, pungent smells are very popular. Some people prefer fruity smells, some prefer spicy ones. So, that is also an element to be considered. How good it is fulfilling the requirements of the customer in that particular region. Then, how it is being tasted? Taste buds are also different from region to region, country to country, culture to culture. Feel. What feel does it give? What is the price? Is the price appropriate? Is the customer's pocket, the target market, can they afford this much money? Then, quantity? How suitable is it? Material make-up and ingredients. What materials are used in making this? Some materials are counter-banned, which are taboo, which are not allowed, which you cannot sell in one season. For example, if there is a product which has a bog-related ingredient, then it is not possible to import it in Islamic countries. Similarly, if alcohol is used as a product and it is included in its contents, then you cannot import it in any Islamic country. How good is the packaging? What type of packaging would be required? Then, its labelling. What is shown on the label? That also have the cultural inhibitions. How strong the packaging is to keep the product intact till it reaches the end users, then safety, then reliability of the product and marketing claims. What you are saying in your marketing campaign, what you are claiming in your advertisement, the product is fulfilling those claims. How reliable this product will fulfill the need and requirement for which it was made and is being marketed. These attributes are carried out by the entrepreneur and the customer focuses on these attributes and finds the attributes which can fulfill the customer's needs and requirements for which they want to buy this product. By the time these attributes match the customer's requirements, the product will be successful and the entrepreneur's venture will be successful. But it is shown that the startup founders identified some of the most common mistakes which either failed them or which became a difficulty in their success and progress. What is that? Number one is soliciting for customer feedback too late. They focused on the product, on the technology of the product and the customer did not care how the customer took the product. When they took the response from the customer, they were already quite late. Then failing to listen. Initially, they didn't care whether the customer received feedback or didn't listen to the customer's response. Offering discounts. There was one common mistake. When you launch a product, you give an introductory discount. When you give an introductory discount, there are two problems. One is that the customer considers the product at the price. The other problem is that the customer gets used to it. They don't buy the product at a regular price. They will buy it only when it comes to a discount. When you give an initial discount, you consider the sales. When the discount is over, you may not be able to get that volume. Then selling to family and friends. Initially, when you take a response or you think that you are launching a product, sometimes friends and relatives launch it. Out of sympathy and encouragement, they buy the product. You may think that the response I get is my market response which doesn't sustain and prevail in the long term of the business of any entrepreneur.