Fore! Golf entertainment in Westboro, Mass





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Published on Jan 25, 2014

WESTBORO — Even though it was only 10 degrees outside Wednesday night, more than two dozen golfers still were making pars and birdies at a new golf facility.

Of course, they were playing inside.

Fore! Golf Entertainment opened with eight golf simulators and seven 60-inch HD televisions last month in a former Boston Interiors furniture store at 153 Turnpike Road. Brian Nutting, who owns the 10,000-square-foot facility with his stepfather Ray Lucier, said his business has been brisk, especially on weekends when they've had to turn walk-ins away at times. With the opening of the facility's bar and restaurant last week, Nutting expects business on weekday evenings to pick up as well.

In playing the aboutGolf simulators, golfers hit Callaway golf balls into a 20-foot wide screen depicting holes from more than 40 golf courses, including TPC Sawgrass, Pebble Beach and St. Andrews, and several from China. The screens on the simulators are wider than some others and they read shots from above, not when they hit the screen, so short putts don't have to hit the screen, which is 12 feet away.

"These particular simulators," Nutting said, "are by far and above anything else that's out there. That was our goal, to provide some of the best technology out there to get people to come back."

Nutting said customers have been pleased with how accurate and realistic the technology is. The simulator reads the ball speed, trajectory, spin and rotation to determine the length and accuracy of each shot. In the driving range mode, the simulator reads the length, maximum height, carry and ball speed of each shot in addition to where the club face strikes the ball and the angle of descent to the ball. The simulators can even keep track of Nassau bets and automatic presses and print out the results.

"We're getting the hard-core golfers," Nutting said, "the guys who play every Saturday and Sunday mornings out on the course and they're coming in early and getting their golf in and leaving. Now, with the bar open, we're tapping into the entertainment part of it, groups of guys coming out for a night out to watch games on the TVs."

The simulator in the back of the facility is especially popular because it's secluded with its own television and couches and chairs.

Video by Betty Jenewin
Read more at telegram.com

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