 That I've been facing with artists or just seeing certain commentary is the way artists are pushing back against platforms like TikTok based on their own superficial perception of what it's like outside of doing the work, understanding what's actually existing on the platform, that there are so many other types of music that are winning on the platform and understanding that you don't even have to be this content creator going super heavy to have success on the platform. There's so many ways to be successful on a platform like TikTok and while I'm starting with TikTok it's also because it's idea, oh only this type of music wins on the platform, no there's specific types of songs. So you can have, there's no one artist where I would say market all your music on TikTok. There's no one artist where I would say market do a music video for every single song, right? Don't market all of your music on YouTube or you have to understand that there's channels that take place. So don't rob yourself of new marketing channels just because you're going with this surface level of attention. You have to think like a promoter, like a marketer when you think about marketing your music, not this whole identity that you have where you say, oh this looks like young kids and you're basing it off of stuff that has nothing to do with anything. I hear a lot of artists say that as I was talking about TikTok. The main thing is they're like, yo TikTok is for kids, or TikTok used to be like music or whatever. So they're like, yo there's just a bunch of kids on there and then they feel like they always have to do these funny videos because you know how you got the clips and stuff so they're like man I'm going to have to get out my element pretty much and be childish to put like a video on it. What happened when the artists were creative though? I think a lot of artists, the urban artists, they're too cool for school. So many artists just think it's like a thing now they're doing it for, I don't know I just want the money, the streams and all these other things and so many of them aren't actually creative because just because people are winning in one way on a platform that doesn't mean you have to like submit to that way. There might be another creative format, whether yours might be a little bit more jury right there's always the anti so if there's that many people on the platform there are some people who are into the emo thing, some people are into happy go lucky, some people are into dancing, some people there's literally TikTok, there's just one TikTok page I came across, this girl's just staring at the screen bro like that's it like and it has millions of views right and like that's basically all she's doing it's another dude who has like a shark and he's talking and doing like there's there's this one girl that's weird and it's a little creepy the stuff she does but that goes across with that goes with certain types of music right like so like there's so many different aspects but you can't be afraid to show your creativity and market your creativity everybody is so busy trying to hack the game of what's already existent like what do you have that's unique outside of your music right because okay now we can say oh yeah you do what you do your thing on your music but is that the only creative form of expression do you have no visual aspects of creativity like I don't know I get frustrated by artists that refuse to be artistic and creative and only look to what's winning and they because they always are going to end up behind the curve anyway oh this is only for kids and then once all their peers are doing and everybody else is winning then they're going to get on it and try to do what they're doing right you're already behind the curve you already are going to take the L because careers aren't made out of just talents not really made out of just money and resources it's also made in moments there's certain windows of opportunity that happen where you get exponential results and then once that window passes you can go triple as hard as that other person did but they walk through the door your ass is trying to break through the wall as opposed to just walking through the door when everything was a lot easier so you're not gonna get the same results or you're gonna have to put way more in just to get there. I think with all of the different tools that we have now to just get ourselves in front of the people I think that's it has crippled like our artists now of this generation because they don't have to work as hard to get to the fan base they don't have to like do all the things that a lot of people had to do years ago to make themselves stand out I feel like artists years ago was just different in their own sense anyway like you know it wasn't like oh I need to be like this group or I need to be like this rapper a lot of people had their own identity so when they were putting out their creative work it really spoke to who they are but I think now is like a lot of artists are basically taking on the identity of other people just because they feel like this is what's selling so they're they only want to be as creative as creative as what they see you know what I mean so it's like if they don't see their favorite rappers all on TikTok busting down videos and all of this stuff they feel like that's not something that I probably need to do and this is probably more so for the rap community or you know the urban community not more like the singers but like rappers because they like I'm not you know I mean like they don't see anybody that they are familiar with doing this now they might see a whole you can see like a whole bunch of the users might make some a song to who's a rapper no Nas X is not the rapper we're talking about a J Cole or somebody a little harder like a like a like a young doff like yeah I mean like you know what I'm saying like you right yeah so it's like those type of artists you're not seeing like that type of content being created on you're seeing more of the funner songs like another person who is literally that type of music and I know the person that does their marketing and killing it so you do that and do that thing you know what I mean so bram at a plug because he know him I mean it's not even about knowing knowing them I don't gotta introduce you to somebody else's marker that I do the junk for you like it's I already have artists that are doing put there's one song that I would consider one of the most successful songs that I'm doing right now on tiktok and I mean I don't know what category you would call it but it's it's not just even regular rap it's a little bit more harder and a little bit more grit and then there's another song that I don't even know what genre to call it but people are rocking with and the artists is super delighted like you know what I mean like and it like I yeah I don't even know what genre to call that it's kind of weird but uh I think but that's what I'm saying is like when people you know when people can't see it they really don't believe in it exactly but that's but that's why I just want to see more point of view perspective and and thoughtfulness when it comes to artists because that's one of the greatest ways to stand out the greatest artists that we know they all stand out due to those things that we just talked about like but they have a way of seeing things a way of doing things and that's why you can mock them you can talk like Drake and make up some statements and people like oh yeah you mimicking jay or you mimicking jay Cole or are you mimicking jay like you can hear because they talk in a certain way they they they put things together and express in a certain way right you as your other artists you need to be able to develop that not only like auditorially visually be able to do both of those things because if you're just basing everything you build on hacking the game that's that's where it dilutes that's why I don't I try to tell mark uh not mark artist brah do your thing get in your hole build all your stuff do you do you create your art and then look at marketing like I could take anything and then figure out where do I put a piece of together people are so focused on just oh I gotta do this this way I gotta go through this lane that they don't actually that they dilute their art because now they think I have to do that yes you can actually build out a song to go be successful on this platform this platform based on those formulas do that if you want to that that's your thing right um but also understand that when it comes to this marketing thing packaging is the magic is the magic and knowing where to place it is the magic so if you have a song and you and your creative bag and it happens to be a super kitty song I'ma place it after Barney you know what I mean if it's a harder song then I'ma put it in a different place you know what I mean like it's all all those choices can be made we just need there to be something unique there in the first place versus you thinking I need to do this or I need to do that if you you pick the marketing channels and placements and all those other decisions get made after a fact you can't eliminate any platform completely because it might work for one song amazingly it might not work for the next song right