 The City of Columbia has always been a place of innovation and leadership, constantly transforming and progressing. At this exact moment, we are experiencing a very exciting time in our city's history where countless crucial projects are underway that will lead us into the future. No longer will Columbia be the best kept secret, our progress calls for a refreshed city identity. And our identity starts with a strong strategy of embracing who we are. A stronghold of community spirit committed to civic and personal progress. The economic engine of South Carolina reigns in Columbia and we are grateful and thankful that this kind of attitude has taken place within our city. Today, we're excited to announce the new logo and visual identity for the city that will help repel us into the future. It represents who we are today and who we will be in years to come. We're confident this logo and other new branding will help create greater consistency across the city and our public communication, instill a sense of pride and show that we are a city that can and will stand out. Our new brand is built on Columbia's unique culture, strengths and vibrancy. Its elements include our three rivers, the South Carolina State Plagg and its wrapped in the letter C for Columbia. Its message is fresh and bold and it makes a statement that Columbia's day has come. This unique color palette complements this new logo and brand identity. It speaks to the dynamicism of our city, it boldly communicates who we are and references our beautiful outdoor amenities. We are proud of who we are and are excited of who we'll become. We invite you to embrace Columbia as a leader, an example of excellence, a great place to live, work and play. Join the momentum and always remember, Together we are Columbia!