 read, read a lot, read an incredible amount. I think, I don't remember her surname. I think her first name is Tamsen. Could be Tamsen. I don't know. She's an ex-engine. I remember seeing a video back in 2010, I think it was the Portugal or some service design conference and she gave a speech. I always remember it. She said, as service designers, I think she was talking about design research. Design research is where magpies. That's an Australian term, right? Magpies? Magpies, if you've got magpies? Crows? Magpies. Yeah. It's a scavenger bird. Yeah. It goes from here, here, here, here, and here. I think we're seeing service design, there is a core, but then there's a morphing. I know when I first started Proto Partners, I just read for probably read for three years straight, but certainly the first three months to build a methodology. My advice to everyone is to read. Read a lot.