 Ralph Lauren yeah, you know they got a brand guy Louvet now. Why is this important? You know Ralph Lauren is a great merchandiser and He has picked merchandisers as CEOs and they've clashed This is a guy who is all about that the previous guy was trying to supply chain management to ran into trouble There's a clash here's a pure brand guy coming out of Proctor very very strong manager Maybe that guy Emerging with Ralph Lauren can do line extensions of what's a great brand so now it's coming down it yields 2.75 But a certain point you're just going to say you know what I want to own Ralph Lauren