 I would say the highest ROI activity that I do on a daily basis is creating and distributing content. The reason why is every piece of content I create, whether it's written or video, gets seen by thousands of people without me having to have direct one-to-one conversations. So let's take this video for example. I can post this on YouTube and Instagram and TikTok and once I post it someone sees it maybe they're interested in hearing more about what I have to say. They might follow me on YouTube or Twitter or LinkedIn. Now they see more of my content and 30 to 60 days from now they end up becoming a customer or client on one of my different products or programs. And so because of content, because thousands of people can see this at once, it's highly leveraged. I don't have to have one-on-one sales calls anymore. I also don't have to do cold outreach or email or social media and it's all thanks to the superpower activity of creating and distributing content across social media every day. So if you have something of value to share that other people want to learn more about as well, start publishing content, build your personal brand and start sharing your message with thousands of people too.