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Published on Jan 31, 2015
Like a movie trailer, a book trailer is a teaser designed to get and keep viewers’ interest enough they make that important click: to your website, to your promo site, to wherever more information about your book can be gained.
With the mass move to the Internet for audiences to seek information and entertainment a book trailer, one of the newest marketing tools available, sets your book apart, helping you overcome the tough marketing challenges that face both self-published and traditionally published writers.
Book Trailer 101 looks at the creation of book trailers as a series of steps. During the process, you will go back and rework previous steps as you learn. Finding a special photo could result in a change of script. Reading a phrase out loud might cause a rewrite to smooth out the delivery. Creating a trailer is an iterative loop of events.