 My name is Eric Delansky. I'm an associate professor of marketing at the Goodman School of Business here at Brock and The course I'm teaching this semester is marketing management. It's the first-level marketing course for MBA students here For this semester different from past iterations of the course Myself and the other professors teaching the course decided we wanted to include a simulation as part of the course So for the last three sessions of the of class We are going to be running this simulation and there are some great points associated with that as well this simulation allows the students to use the knowledge that they've gained throughout the semester and Apply it to real business decisions within this artificial environment and compete with one another as though they're different companies competing in this industry I've run simulations like this before in other courses It started actually as a legacy I took over a course that a different professor was teaching and he had included a simulation So I thought okay, I will try this I had done similar simulations when I was a student and I thought this would be neat and it worked fairly well for that Course because that ended up being a one-off that I didn't teach that course again It isn't something that I continued right away, but we were looking at revamping this course the marketing management course This year anyway and in conjunction with the other professors professor Colin and professor Ashraf who teach the other sections of this course We decided that simulation would be a good use of the students time and of classroom time To bring some of what we taught some of the theory some of the concepts into Action and behavior and decision-making We had other options at our disposal. We could have used business cases and had more of a discussion Type experiential learning. We could have done a service learning project We decided on the simulation because we thought it would grab a comprehensive look at what had been taught in the course and Really allow the students to explore what they wanted to explore within that context