 In Prairie, folks down in Austin, people based globally, then we have our customers from all these different acquisitions and our partners, finding everybody and seeing what we all have in common that we're all one Dell storage and growing it and growing it and showing that expertise and making this technical community really visible. That's why this was such an important event, right? Yeah, absolutely. And it coincided very nicely with the close of the compelling deal. I just think, I think events like this, right, it's all about the networking. It really is. Things happen after you get together an event like this. People trade cards and then they collaborate all the time. Do people still trade cards? Oh, totally. Okay. I saw a lot of people just getting Twitter names. Yeah, they do that a lot on the BOMB app or what, but not, I don't know if they have a Android, sorry. I don't know if they're on Android. That's still cool. They're like logos. But, you know, I was thinking, as you were saying about all the stories and everything, you know, NPR's, I don't know the name of it, I always blank on it, but basically NPR has this effort and they have people come in and tell their stories, their heritage, all of this and they're capturing it in audio so that it's recorded for future generations. I mean, that's like, you know, very far-reaching, yeah, something archive. I always blank on it. It's not a very good name because I can't remember it, but I think you should do something like that. Oh, okay. You should have a little booth and all the offices and people come in. We should do something like that and I mean, just not only hear Adele to get some of those stories out because some of the folks that are here have been all over the place, right? All sorts of different companies. Oh, yeah, they have. And I know, you know, you even hear our execs telling these stories, even Michael Adele when he told the story when he was in his dorm room and how it all started. He started in storage. I didn't know that. Isn't that awesome? Yeah. I can't retell it. John McCrotha told me. He said he started developing a storage. So the first thing that he was doing were hard drives and storage-related stuff. And who was... And he sold it to Lockheed Martin or something. Well, somebody came in to look at the drives and they were like, well, are you selling that over there? And it was his PC. Yeah. They had to build a computer to format the drives. So they were making these IBM-compatible drives. Right. That is so awesome. And they built a computer so they could get the drives formatted, but they were just all about some... And I don't remember the company either, but they came and wanted like hundreds of drives and they were just like, whoa, and cleaned up the little shop and went and bought a suit. And the guys came and they were showing them their little process, how it worked. And he was like, what's that do? And they wanted the computer and he hadn't thought about something. And that's kind of what... Wow. Say the whole thing. In the months even, very quickly, it had changed their business model. That's it. That's really interesting. But how do we... But you're right about like the archive stories. How many of those stories do we have from some of these folks that are now like, if you think about, you know, how long we've been doing computing, you know, as an industry. Right. We've got a lot of people that are getting to that retirement age. There's a lot of these stories of our history of our, you know, our industry's history we really do need to record. We captured Phil in the cube today, didn't we? We got his... Three different days. Yeah. We got a lot of good stories from him. He went through his whole history and how he started all these companies. That sounded like really interesting the bits I heard. So every year the cube can come in and you guys can gather more stories and more stories. That would be great. I would love it. That would be awesome. And then you can sell storage to store all this stuff. There you go. You can't beat that, right? More storage? More storage. Michael actually tweets himself, doesn't he? He does. And I hear that, you know, he loves it, that he's always on his phone tweeting and on the internal aspect of stuff. I've talked to Dell employees about what you guys do internally with the chatter. And you guys are using chatter, Salesforce chatter, to keep the conversation and innovation going within the company. Absolutely. So we have a storage group inside chatter. So the team that wasn't able to come with me to the event, they've been working so hard Jennifer and Allison to curate everything we found through listening and we have it on our Facebook page but we also put it on chatter because lots of people have the chatter alert set so they'll actually see what's going on. So we're able, like one thing we've been sharing is the links every time that somebody new comes on, we say who it is and we share that link with people. Another way it's been working is anyone that's doing storage is able to ask questions really quickly, is able to say, hey, here's this new paper that we wrote, could you help us promote it? That kind of thing. And there's several storage groups internally based on what people are working on different projects and kind of cross pollinate depending on what it is we're trying to share with the whole community. And it's working out well, obviously. It's great because there's an app that can be on your desktop. I don't have that but you can set it to get alerts daily or as they happen in your email. And then it's integrated with the other common corporate enterprise applications that we use for work. So you're pretty social media savvy, you were showing me some pictures from your command center. Yeah. Have you guys heard about the social media command center? I've heard of it but tell us. It is so awesome. So there is an organization within Dell that concentrates on social media. So they do all the training, they set up our radiant six listening posts so we're able to hear different signals that are going on when people mention SR products. Radiant six is a service that gathers all of, as they talk about you online and tells you what your reputation is. Kind of, yes. So it's a listening tool and it's an enterprise listening tool. It can, you can configure it to listen to specific, you can filter it down to specific keywords to bring back everything about a topic. And relationships around keywords as well. And relationships around keywords, excuse me. You can also, you can also listen and monitor any of your branded Facebook, Twitter, blogs, that kind of thing. So as things happen in real time, it's just, it's kind of like tweet deck. You can see things from these filters pop up. They have a really, so the command center, what the command center is, they actually have people who listen 24-7 to people saying things about Dell, all Dell stuff. And they have a command center and it looks like a knock, it's just a room with this big glass window with a bunch of flat screen TVs in it and the people that are the listeners sit in there and listen. And one, radian six kind of application that we have, they have displayed on the TV these big circles and they're based on keyword and if, and it's based on product. So if the key, if the circle is red, people are saying lots of negative things about it. Circle is green, it's positive. And the size of the circle is how, how, how the velocity is going with that. So they might be doing some other things, looking and see, oh wow, that's a big red circle. They can go to Dell then and check out and see what they can do to resolve the situation. It's really cool. Can you share some success stories, you know, customers you've won over, you know, bad situations that you've turned positive, have any of those in? There's a lot and right now what I'm doing, I'm not too related to that. One thing that we've been piloting and working on is we have a gentleman who sits in Nashua which is where the ecological offices are and he, all he does all day is he listens for, for people who are having problems with ecological gear and, and he, he tracks it back and he looks in the support database to see if someone's already opened a case. He must be very bored because we had some ecologicalism before, they're like the Maytag. No, nothing's going on. Nothing ever. He just, I don't know what he does. He actually is really great. Because you know, technology is technology and people get frustrated and he's got this great rapport with folks and he can actually see behind the scenes and talk to the engineers who are assisting them and see what he can do to, to either speed up support or to calm them down because, you know, sometimes you just get aggravated and you use Twitter because you're aggravated and you just need someone to give you a, you know, like a Twitter hug and, and then you feel better branding that Twitter hug. Yes. Twitter hug. Hashtag Twitter hug. I love it. Oh, Twitter hug. It's better than a Twitter slap, you know. I know, exactly right. You had a few of those. Oh no, wow. You have? Yeah, you know, I'll put out some crazy idea and people will say, no, no, Dave, let's straighten you out. That's Twitter mentor instead of Twitter slap. Yeah, that's Twitter mentor, yeah. Stu slapped me the other day. Did he really? Wow. Oh. Dave, you're way off base on this. Wow. Straightens me up. That's why we bring guys like Stu on, you know. Tells it like it is. Tells it like it is. He does tell it like it is. Absolutely. It's so funny. But the community tells you, right? That's right. They decide. It's absolutely true. Good. Well, thank you so much for coming on and sharing those stories. Thanks for having me. We're excited. We had a great time with you. We can't wait to come back. Yeah, thanks a lot for having us here. No, thanks for coming. We really did appreciate it. We're thrilled to be here. The Cube, another great event. It was good. I appreciate you coming on and spending some time with us. Thanks a lot guys very much. Take care. Thank you. Have a great rest of the show. Yes. Thank you. Thank you.