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IAB's Patrick Dolan - IAB Advertising Technology Marketplace 2012

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Published on Jun 21, 2012

Patrick Dolan, EVP/COO of IAB, opens up the IAB Ad Technology Marketplace, reminds the digital advertising industry that it's time to stop bemoaning complexity and focus on how ad technology can improve business models, and announces Jonathan Bellack & Jay Sears as co-chairs of the new IAB Ad Tech Council.

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