 Now ladies and gentlemen moving on to the welcome address to begin this evening. May I call on stage an entrepreneur? journalist Internet evangelist and media expert all roll into one He's told me he's just out here to have fun ladies and gentlemen to put your hands together for the man himself Dr. Anurag Bhatra chairman editor-in-chief of exchange for media and BW business. Well, let's get it out Thank you so much. It's my honor and privilege to be here I remember with CMO summit used to be called pitch brainstorm. We started at pitches are oldest Print publications We started exchange for media 17 plus years back not to build a media company, but we wanted to build a Marketplace car that we wanted to play build a commerce one or a river for the media industry Where buying and selling of media time, of course, we failed at that for various reasons We were ahead of time Face-to-face relationship Technology assimilation was not good, you know when you raise money and you're not able to do you find reasons why I'm very good Right, I could go on to do better things, right? Second I have it's my first time after the new chief minister has been sworn in and After I've got permanent head damage. I recently got a PhD a lot of people asked me what what did you get the PhD for? I said two things one is for emailing Those who work with me know, you know, and I tell them it's not a bot called botra that email with me Right second is for eating either mama beans the Japanese is the mama beans. I eat them faster than anybody I know so if it was an olympic sport Karthik I would win the medal for India, but unfortunately it is not but on a serious note Last time I was here on 1st November First I want to acknowledge the presence of some of my friends who over the years have helped me Grow exchange for media learn a little bit about the media industry and also lose air Karthik Mr. Karthik Sharma was the CEO of wave maker. He's our keynote speaker here and he's a busy and a big guy He has big responsibilities You're being here Karthik ads to our event and I look forward to your session. Please give Karthik a big round of applause I know Ranjit. You're not a sponsor today, but it's okay. You're a friend Ranjit Katya of a Vijay Karnatkar Ranjit has been a friend. He was in Bombay mood. I try and have lunch with him whenever I When I'm not able to make to head club Bangalore events. I'll be a little more free. So you can call me this year I'll try thank you for being here. I also want to take this opportunity You know, it is customary to thank your team at the end, you know, Sneha I think I most of you know, Sneha Valket is Sneha's event I'm a guest. I spend all my time in business. Well, there's lots of work to be done there exchange. We just Doing okay doing well Business world is also doing well, but we should do better. So Sneha, I want to thank you Continuity in business and life matters. It means learning. It means scale up and Sneha has been with us This is our eighth year. She's among the few colleagues of mine who joined us eight years back and rare is still black There's some over there. They've turned white like noor Fatima Varsia because she has spent 15 years with me But he's so it's Neha's event and you know, Sneha is extremely driven. And this is our event. Jyotsana You know pitch we started on 15th October 2003. I remember I have to tell you the story Karthik You know, you know Jeffrey Krasto So we started we did the launch at the Gallops and we did a launch and We didn't have used to have that much money not that too much now if you're in Bangalore It's 15 billion dollars being raised and all so we have very little money as compared to that but we had much later money then so we did the launch at Gallops and We launched pitch a lot of people got drunk. So Jeffrey Krasto came to me and novel and said why is it? Why are you? What is pitch? It's a cricket magazine. Why are you guys not see a cricket magazine? So we launched big on 2003 15th October. I remember And then it's done. Well, but you were looking for a new editor I met about 20 people in one and a half years and I sometimes hire in three seconds. I just asked them the Sun side You know which sunshine I hire past most people who in my office Right and I hired I hired Jyotsana. I got her to do visual. I think she used to my editor art magazine and I can tell you that Jyotsana has transformed pitch and It's on its way to being Usually transformed. She's done lots of good work. So pitches are again it has Vigor rigor and you know, she's trying to build something special for us. So Jyotsana. Thank you for being Such a leader of pitch and right now in exchange for media all our editors except one Abhishek who runs our Hindi platform Samajhar for media, which is like exchange for media in Hindi because in Hindi journalism, you know, we want to change that The quality of Hindi journalism. We started that editor of exchange for media in Asia the editor of impact is Shrobna editor of pitches Jyotsana the editor of our real estate magazine is Sabna. I think I Don't know why we do that, but it happens last but not the least. I want to talk about the team of the conference here We cannot talk of marketing if you don't talk of technology But I want to say three of my favorite things and I want to caution on three things. I normally Don't use PowerPoint presentation and I'm following that today. You know Karthik. Why I don't use PowerPoint presentation. I Believe PowerPoint presentation are used by people who are neither powerful nor ever point of view. I'm an upset, right? But Let me talk to you about the two themes that I really believe in and I practice I believe marketing must be learned from people like Karthik from people who creating new brands New businesses, but I believe that marketing should also be learned from people who are not from marketing business I believe you can learn more marketing from Narendra Modi. I'm not saying he's not I mean It's not just marketing is you have to market the country or to mark You can learn it from politicians. You can learn it from authors if you write a book that sells three million copies You know what audiences want and you marketed it well You can learn from sports people You can learn it from movie Professionals from entertainers from comedians because marketing is is about connecting with people It's about understanding audiences. It's about storytelling Second how many CMOs in the room? how many CMOs or marketing at the page 10 12 How many CEOs in the room like 10 12 car You know, I keep saying that most CMOs aspire to be CEOs But how many CEOs are actually CMOs and I want to give you this example because I know this first time There's a bank called the yes bank Just started about 15 years back. I have multiple relationships with them at different level They're invested in the business world. Mr. Kapoor in his personal capacity. He's the same sunshine as you and me number nine Right, I can tell you he met a friend of mine called Ramesh Jute Thomas who's from Bangalore About 15 years back and he said, oh, I'm gonna call my bank. Yes, Bank So he asked Ramesh, what do you think Ramesh said Ramesh obviously wanted to make a fee from him He said not a good name. I'll come back with a good name pay me a lot of money The Kapoor is very smart. He's built a 10 billion dollar 11 billion dollar and he named it. Yes, back And I can tell you he's the brand manager or the CMO of yes back. I Say, I know there is a Rajat Mehta. There is an Amit Shah, but for retail and for We to be but I can tell you that most CEOs should be brand owners and You know, I will take the name. I believe in abundance. We should do well our competition do is enough for everyone There used to be a magazine when I was younger called A&M I used to read that I used to store copies I still have old copies. I store magazines in that kind of person store newspapers And you know magazines and newspapers will be around for a long time We in the print business don't do a good job of talking about ourself There's more credibility to newspapers magazines than there is to anything Right and that I'm not but I'm sharing this Because Really marketing is a lot about observation. It is a lot about storytelling technology is a is a help. I Also want to sound or three And Mr.. Radha Kapoor went ahead and named it yes bank and of course he's built a print Banking is a lot about trust And he's built that trust Today we I'm sure when you talk about The economics of CX you'll talk of technology. You'll lock up programmatic You'll talk of storytelling, but two very worrying things have happened in the last 30 days Donald Trump's word is 14 June something more worrying happened on 11 June What was that? What happened on 11 June in the world? That is an impact on my life your life Your life as a consumer your life is a market here as a media owner as an agency as a brand owner What happened in 11? That's right. So the net neutrality was stuck down Last night I checked in the hotel about 3 a.m. And I was watching the Kimmel show and he had a good spoof saying Netflix is just launched a new show called buffering Right, but on a serious note net neutrality means, you know, we are in a city Where small businesses that started five seven three years back the billion dollar Small and mid-sized businesses could dream to be big net neutrality make sure that Consumers don't get the right deal that small businesses mid-sized businesses don't get the advantage And I'm not going to talk about video content, but generally net the death of new net neutrality is a very bad thing It has tremendous implications for our ecosystem second. We are living in a Superconnected world. We're all are connected One danger that we are not talking and we're citizens. We have people from the news domain there You know people who run newspaper is cyber warfare today Our economy can be shut down by a single You know Electronic intervention if I may use that term and every country in the world has a cyber army today a part of physical arms Most, you know, Israel is a country that is supplying technology to every country in the world Except maybe one or two countries they may not be able to Supply technology who we are not talking of how you know in media in India We're not talking of of course. We have a very proactive government very Very proactive national security advisor a lady as a defense minister and I'm sure they won't be able to talk about those things But I think I genuinely believe that we as a nation are not thinking enough about cyber warfare my last worry I was reading this cover story in Bloomberg. I read other magazines, you know life is about coexistence It was on ad frauds and digital, you know, we talk of programmatic and we say oh newspapers Don't make news papers possibly deliver better quality of advertising than anything else Since you didn't sponsor. I'm still I genuinely believe that I still read newspaper some days. I'm in a hurry. I miss them So I had today the biggest thing is ad frauds and technology. It's a big issue. I'm sure Karthik You can address that so I just don't want to kind of Be a cheerleader for what we do. I also believe it right now There's a fight for the soul of this nation happening and I'm not a political person But I feel uncomfortable for certain things if media Agency CEOs who put clients money put pressure on content owners in news media in newspaper To get their content TRP should not be the only barometer for putting money whichever channel it should be how responsible they are, you know, you know There's a certain friend of mine. I won't take his name Satya knows who I'm talking very close to my and I help him I don't agree with the kind of content he does. He's a nice guy, but do nice guys divide the nation on Muslim Hindu, right? And I don't like this Bharat Mata Ki Jai business. You do real work raising so I think brand owners who put money into media and you know Advisors consultants gatekeepers investors, whatever you want. You can really there should be a content matrix to put money How responsible? I think it's very very important. If the INB minister listened to my advice I'd say no TRP. Of course marketer leader Measuring systems or some formula has to be there So I just want to end by saying that I hope apart from whatever we do in terms of creating wealth By doing revenues by building brand we think of not just selfish wealth Which I call some putty we think of shared wealth which I call some Pada So we have to and people in the media are in a big position to influence that since I'm here on business world Time I want to tell you that since the time we build business world whatever. I'm talking. I'm trying to do that So we have a thicker More vibrant business world than we've ever had we built a digital business Which is about 10 million uv's every month. We've built communities like exchange for media in 11 industry domains And we have events we have the marketing white book come coming up It's in Bombay on 20th July in St. Regis and 27 July in Delhi. We'll all soon announce a date in Bangalore Which will be first week of Bangalore and I just want to say that leaders who have not spoken at any conferences Are speaking there for example Deepak Iyer of Mondelez since he joined Mondelez. He's never spoken at a conference I also want to say that my first team of learning from non-market years You will see that being implemented for example on 31st July. We have a BW dialogue We believe leadership should be learned from people beyond again just corporate CEO So we have Shane Watson talking to an audience of 300 people on leadership on winning on Comparitiveness So I hope you log on to business world out in every day My shareholders would like that I'm doing this on business world time I look forward to learning something about Advertising marketing media because I genuinely believe the more I learned the less I know This is the UB 40s on called higher ground. I think there should be a session about learning from non-market years Next time we'll put that thank you Bangalore is my favorite city. I came for one day I'm already thinking of staying till Sunday So I'm putting my money where my mouth is and Nagesh Ramarao has joined us in Bangalore. He's the head of South War This will be finally got a good guy and I hope we're able to create something special with all of you Thank you for being a good audience and God bless you All right. Thank you. Dr. Bhatia that was truly inspiring