 Cognitive science lacks conceptual tools to explain how an agent's motivation can influence its behavior. Inactive approaches have made progress by focusing on the role of normativity in life in mind, rejecting representational architectures, and pushing the problem of reification to a higher level of description. Eruption theory proposes a new type of non-reductionist theory to explain how an agent's motivation can lead to increased unpredictability of its physiology, which can then be measured in terms of information theoretical entropy. Evidence that action, cognition, and consciousness are linked to higher levels of neural entropy can be interpreted as indicating higher levels of motivated agential involvement. This article was authored by Tom Froese.