 I'm going to build up to a model that we use, and at the end of the presentation is when you sort of see what the hub and spoke model looks like. But right now, let me talk about the objective, and the objective is really it gets to what most OCW projects are interested in, which is to gain greater visibility not only for the open courseware, which is, of course, supremely important, but also gain visibility for the institution itself in a variety of ways. And it doesn't matter whether you're MIT or a regional university in Latin America, the benefits of higher visibility cut across all universities. So what we're going to do is show you what we've been able to achieve by essentially having a series of sites that link back to our UCI website in the middle. So the UCI website is the hub of a wheel, and the spokes, like on a bicycle wheel, are all of the different other websites that we use and coordinate with. And so I'm going to talk a little bit here again about presence outside the university, because one of the justifications for an open courseware project, there's often a lot of discussion that you have to have a sustainability model, it's expensive to produce things for free, and really what we want to be able to show is that there are a series of benefits to the university by having open courseware, and that those things don't directly show up as dollars and cents or whatever other currency you're using, but they show up, and they show up in terms of the profile of the university, the profile of individual professors, and what we've been able to do is, and you can see that we've just Googled UCI or Vino CW and it comes right up, but we've been able to achieve results by this whereby a professor, for example, I'm going to use the example of Henry Pontell at UCI, who is one of the best known experts in the field of white collar and corporate crime. We've put up his course called white collar and corporate crime, put it up on the OCW site, and even though his books are used as textbooks in many universities that offer a similar course, and even though his research is widely known, and even though he teaches the actual course on the UCI campus, when you do the search for white collar and corporate crime, as you don't say UC Irvine and you don't say OCW and you don't say open courseware, his course comes up number one in the search results. So you've just asked about a topic, the whole field of white collar and corporate crime, and the first thing that will pop up then is UCI's open courseware of the course by the same name by Professor Henry Pontell. So you can imagine now the number one in terms of internal legitimacy. We've used this fact and the fact that we can replicate that with 10 or 15 other courses to essentially expand the OCW project. Once you can show that you have search visibility, you get your high in the search results for searches that are not necessarily related to OCW per se, but to the general subject. Then you can get, for example, the directors of various centers on campus to agree to sponsor OCW from their events. You can get other professors much more easily. And we've used that fact to then be able to at this point begin to attract two to three new courses a week. So we're going to be experiencing rapid growth back. We haven't put up many of the most recent courses because we now have a backlog, but that's a good problem to have. So what you want to be able to do is you set up actually a spreadsheet and you say in the spreadsheet says, what are your courses? What is the keyword search that you're doing to find that course? And how well are you showing up in the search results? And so by doing this, you give yourself an objective measure of the, an objective measure of the visibility of your project. And I believe relatively rapidly you can build this up. And remember that the open coursework consortium is itself this kind of network of authoritative university websites that point to each other. So membership in the open coursework consortium is yet another way that you're expanding your universe. Now we have different kinds of content. And so for example, right now we're, we have an iTunes U site. And what you're looking at actually, you'd have to scroll down what you can't to see the open courseware video lectures. But video lectures then have their own world. They have their, you can populate your video lectures in a variety of sites ranging from iTunes University, iTunes U to YouTube to one of our favorites, which is videolectures.net, which is a group that is already releasing all of its videos as Creative Commons has an agreement with MIT for all of their videos and is willing to host more videos for the open coursework consortium. And so Berkeley of course pioneered video lectures in general and they, they, they have something like a hundred courses that are, that in which all of the entire semester has videotaped one by one. But again, if you look at the top left, where does that appear? They've put it on YouTube and it does two things. One is it offloads the need to have everyone view everything on their website and hits, video hits are, are intensive on a server. So it's nice to have this distributed video model. But secondly now you're on YouTube. And so all the searches of YouTube and all the search ability from, from search engines like Google, which owns YouTube, become, it becomes much more visible. So in other words, you can simply put up your OCW on YouTube. It's very simple and you're, you can effectively point back to yourself in various descriptive made of data fields. You can point back to your own website as well. So there's a link back to you. And you'll see that MIT OpenCourseWare here has this site with video lectures dot net. So if you actually look at the videos, they're again using this to offload some of the server processing off to a specialized video site. But video lectures dot net also offers, for example, automated transcription of videos. And so all of a sudden, because you're converting video into text, you can get a, you can get a really, because all keyword searches are text. If you have some, if you have your video also translated to text or transcribed to text, then essentially you're much more visible. So video lectures dot net offers that as a service. YouTube is talking about offering that as a service. I've seen some buzz going. So again, the conversion of video assets to text becomes very important on keyword search.