 we have to be very careful of what we say yes and what we say no to. If I'm going to say yes to investing this hour with you, that means this hour in time cannot be invested anywhere else. Now, this happens to be a wonderful investment of my time, one I'm very happy to make. For me, I've learned to be able to say no respectfully with tact and to be polite if something is not a good fit. And how do we know if it's a good fit? Is it an alignment with the North Star that you're pursuing? If you're asking me to do something that is taking me away from that North Star, then it's most likely not the wisest investment of my time or energy and I'll politely decline.