 We are transforming waste into polymer yarn to create a new product where you wouldn't never say it has been recycled. We started with three fishermen from the east coast of Spain, a little port, which all the waste that got collected in the ocean, when they pull up the nets with the fish, instead of throwing it back to the ocean, they would put in the container and take it to the port. And we started with three fishermen, now it's over 3,000, nearly 600 tons of waste taken out from the bottom of the ocean. This cotton company, one of the biggest cotton companies in the world, burning 4,000 acres of forest in Etopee to plant more cotton. So at the end one, we're burning the forest to plant cotton to make t-shirts of three euros, which are going to finish in landfill in less than two years. It has no sense. Now at the end, we need to start recycling our own t-shirts to create new t-shirts. We don't have to burn new forests. Waste is only wasted, you waste it. We cannot think of waste of trash as something we all need. First of all, there's not going to be enough space to keep on putting all the waste we create. There's not enough landfills, you cannot keep on burying it. So we have to start using that waste. And when you start analyzing, most of the products we use are able to be recycled. At the end, it's a matter of technology and it's a matter of innovation. And that technology exists and it's improving day after day. What you do is not enough anymore. I think how you do it is much more important. Anybody can make a t-shirt or anybody can make a building or anybody can make food. But the problem is how is that made? How is that food made? How is that building made? Is this efficient in terms of energy? How is that t-shirt made? What pollutants are you using? What dyeing material? How much water are you using? So I think there has to be a purpose, there has to be a meaning. I don't think the world needs more companies doing things in the same way.