 What are the top things you guys have learned so far, just in terms of digital marketing that you've seen really work for the brand? Like if someone's listening, trying to start their own company, like what are the things that these things definitely work? And so whether it's a strategy of, obviously you guys have chosen educating your consumer. Yeah. Right, so TikTok is great for that. But what have you guys seen work and what advice would you give an entrepreneur? One thing I would say is Austin is really good about this, like leading the rest of our team that we manage on standard at least, is not dogging any ideas when it comes to digital marketing. I think that's something he always, heroes, is testing everything and nobody's idea is insignificant when it comes to it because especially with digital marketing, things change so quickly and you'd never know what's really going to work until you test it.