 We are in a new content creator space and I don't know, man. It seems like artists are being disrespected these days. People don't really respect music. And I want to talk about why they don't really care about artists or respect artists quite the same. Straighten up my chair a little bit. Yeah, yeah, you know, get yourself together. Get yourself together. Here's the context that we're going to start with, right? Rice gum, right? Influencer, star rapping, right? Hannibal Burrs, for y'all don't know. Great comedian, great comedian, great writer, starting to be a rapper. He's pursuing it in the most respectful way I've seen, right? But starting to be a rapper and like retired from doing comedy. Just a rap. Bo Burnham, another comedian starts dropping music, right? Look at some of these random influencers who never even wanted to do music that were getting signed to then do music. Yep, yep. Everybody's dropping in the song bag. People are getting, people are like looking at music as a lick. Look at that. 100%. Even if it's only for views, right? On the other side, what other categories do you see getting taken advantage of to that extent? It's not to the same degree, but I would say now probably boxing and fighting. Every influencer is trying to box and fight, yeah. Not to the same degree, boxing and fighting. That's actually a good, a great example actually. Because like you said, it's not to the same degree, but people are doing it who don't fit that tradition, right? In the same way, you could argue that comedy might be, you know, yeah, you know, people are, I think they're funny. Everybody's dropping some videos that are some type of funny and then stand up comedian specifically, right? Feel like they're being taken advantage of, right? So I don't think there's almost any content creator, creative space that's not experiencing some level of people from the outside just taking it lightly and trying to create content on it. But it seems like on a high level music, music is being exploited differently. Why? Because there's more infrastructure or support of it, I think in some ways. All right. Think about bad baby. Yeah. Being signed to Atlantic. All right. She came into the machine. She came into the machine. The machine truly support and said that we're going to do this. And I mean, there's other examples like that. Like you have somebody like DDG who took it seriously, right? So that's fine. Probably did the best out of all of them, I will argue. I would say yes. Yeah. Yeah. Well, him and Queen Nigah. Queen Nigah was the influencer first? Yeah. I know that. Yeah, really. Queen Nigah was on YouTube and she was in a relationship with some guy. Well, I guess maybe she might have her first son. I don't know how many kids she has. But I know she had a son with that one guy. And then they broke up. That became a whole thing. So they had a couples page. Oh, OK. I didn't know that. Yeah. OK. But she used to see in covers and stuff too on YouTube. She was one of those people. And then he had broke up and then now she got some other guy. And in some ways gives me similar vibes. Just she got a tight ish. But they are. But yeah, she came from that way. And she's like, you look at her and think artist first. You don't even think YouTuber or anything like that. Right. So she did it seriously. But again, most people are violating. Look at the meme pages. All right. And this is why I think music is getting exploited on a different level. And it's more disrespectful. Because as an artist, you see that some random meme song goes up. And a record label said, oh, snap. We want to sign them or we wouldn't at least sign that song. And we want to exploit that song. Now, the record label, you get it because they're just trying to make money short term. And they know these windows come and they don't expect the song to be serious. And their their business model is set up in a way that that doesn't necessarily hurt. Then it's not short term. Maybe there's an argument that long term you're ruining the industry and it'll slowly collapse because you signed this meme song or this one off. I don't know. Maybe there's that. But on a short term basis, for sure, it was like, oh yeah, we just kept. We made a good year. That was an extra million in the bank to report to our shareholders or whatever. All right. But and the artists are like, well, dang, that's what you want. That's what you want. It's like something about him exactly. So I don't know. I think that's going to be. That is something that I know I've seen a lot of artists. They hate it, bro. They hate it. They hate it. They hate it. Yeah. She's got to say they hate it. They don't like it. They're not fucking with it. But why is it so easy to do with music? I think I think music. I should probably say this. I think music probably has one of the lowest barrier of entries with a lot of the creative like thing about it's like lower barrier entry entry comparison. Like other things you want to paint and do certain things. Like you got to you have to own the equipment. Yes. And you got to you got to buy the supplies. There's not as high of a demand for it. Like you could decide that I want to be a painter. Doesn't mean that tomorrow there'll be people going to buy your painting. You could decide that I want to be a music artist. You go drop this in a Reddit thread. Like you might get eight people that listen to it. Eight people that could potentially grow into consumers or fans or whatever. So I think like one is that I think a lot of them see it as like a very low barrier to entry especially especially from an influencer standpoint because what do we always say the hardest part about being an artist is learning how to get attention as an influencer. You've already mastered that part of the game. So now your hurdle is can I make. Let's say the best of quality song at the least a listenable song. Right. Which I've said before on other episodes. I don't think that's as hard as a lot of people like to make it out to be. Right. Like you have the influence and the money. Right. You can put yourself in the room with certain people. You can put yourself in get yourself in certain situations with producers and writers and things like that. It might not make you amazing but it might make you listenable too. Right. And listenable too is enough to get things moving for a lot of people. Especially after we just talked about the whole fan experience thing. If an influencer I like drops a song I'm going to listen to it. Not because I think they're amazing but because I like this influencer. Right. So he could have dropped here. She could have dropped them to anything and I want to check it out. They just chose the phone that attention to music. So I think that's probably one of the biggest reasons to it. Like they see it as like a very easy attention flip which it is. It's like the biggest barrier entry is getting attention. Hey I already have 100,000 followers here or a million followers here. If I can just direct those people to Spotify. Doing something I already know how to do because I already know how to make great content. Right. Most of them are really good content creators. I already know how to speak to my audience and engage them and make them excited about things I can do. The hardest part of this is now me just making the song. That's nothing bro. That's a couple hours on Google and some phone calls and you in the studio session bro making some shit. See I think a part of that like you said you don't even have to be amazing is mm-hmm your song can be good for the people while it's still bad. Yeah like the have you seen the period odd girl on TikTok. Period odd. Period odd. Yeah that girl bro that shit that shit was so terrible so bad. They don't even like calling music bad but that shit was bad. So bad it flipped her into fame bro. It's crazy. Exactly. We get one we get at least one of those a year like some of the internet jokes somebody into stardom like at least once a year. Easy. Right. So when it can be that right it's not even necessarily a good song and people almost know that it's not a good song but it still connects in some way. I think about being younger like when the hood wrap in Atlanta was like big. Yeah. Right. I'm not not when the hood wrap was big. I'm what am I trying to say. I went hood wrap was less sophisticated. Right. Like Pro Tools and all this stuff wasn't as figured out. Like now where most of the like known hood wrap actually sounds good. Right. Like in terms of the audio quality. Yeah. We listened to the shit that we were listening to. That shit was horrible. Yeah but it was making a computer microphone shit. Exactly. Exactly. So going back and listening to that it was like dang but it's still hit. It's still connected. Right. So you don't and some of these people might only have one hit back then or whatever they weren't the most sophisticated lyricist song writers whatever whatever. But it's still connected because it was a real based off of what you understood where you came from. Right. So you take that and then you put that out to basically the rest of the world. Everybody has maybe one song in them. Yeah. All right. Yeah. It's true. And all attack is one. Speaking that experience and letting everybody relate whether it's funny. Right. By or some true go hard. But I think obviously the ones that tend to go up are those ones that you know some level of funny. Right. Or some level of. Relatability. Flexing. I think the perfect combination of could easily have been a bad song. But it's actually a great song which is why the moment I heard it I said this is a hit. Glorilla. Oh yeah. Right. Yeah. What's the official name of the song. I'm so bad at song. FNF. FNF. Right. No. Okay. Now I remember what to say. Yeah. Okay. Cool. FNF. Easy. Right. It's funny. There's a level of flex in it. Relatability. Relatability. And it's the type of stuff that somebody would just say anyway. Right. And there's a lot of people who can do that. All right. They might not put it together. The production might not be as good. But it's a lot of people who can do that and connect because the space that is coming from all together is just like it's a real authentic space. Right. So I think that's what makes it so easy for other people to catch on to the space and at least catch one. You don't really get challenged unless there's a whole album needed. Yeah. Right. And you know, you got to create another song. You got to create another song. That's something different. But a lot of people don't even want that from outside the space. They're like, oh, I just want to create one song for fun. Right. Just because we're experienced. And a lot of them you talked about Spotify. They don't even want to monetize it necessarily. They don't care about monetizing it as much. Yeah. It's just more almost like for marketing or just to have a video that went viral and then shoot as a label, especially it's like, well, shoot, they don't even want to truly lock down on these percentages and stuff like that. They don't care the same. So I might as well take the lion's share of this particular track. And let them have their fun. Let them have their fun. Let them have their fun while I sit back in the house and count the money. That to me is one of the bigger parts of it too. Where it's like every I feel like I've heard other people say this too, but it's like every other creative profession. They always feel like deep down they want to be a music artist. Right. Like athletes, actors. Definitely the athletes. And now we see the influence. Like they all kind of have like that dream and they're like, man, what would it be like to be a big rapper or a big pop star or whatever? And so I think a lot of them just do it just because I think of an influence mentality. You're a big enough influencer. And you've tried enough products and things with your audience. Like you probably got in your head, like there's nothing I can't sell. You know what I'm saying? Like if Mr. Beast wanted to drop an album today, that should probably be top 10. You know what I'm saying? Because of who he is, right? I hope you don't do that. But you know, if you did, you know what I'm saying? So you think about the influence. You sell in t-shirts, you sell in shows, you sell in chicken nuggets, like random shit. And then you get to music and nothing. And you're just going to tell you you can't sell music. You know what I'm saying? It's like I've sold all these other things that are much harder to get created and packaged and produced than a song is. So why wouldn't I take that leap? And then, you know, music can have a crazy return on investment if the right things spark off. You know, like you could record a thousand dollar song and that should blow up and make you millions, right? And so I think there's a level of potential return on investment that these influencers see in music that they don't see with their other creative avenues. Like it doesn't, because like I said, like a painting is hard for like a pain to go viral. Like it's hard for like a, it's hard for like a stand-up comedy clip to go viral and have the same impact. Because the clip might just leave the ticket sale. There's still something hard you got to have set up. Maybe if you sell like digital products or whatever, but it's like, but music is like the attention is going to shoot off to 30 different streaming platforms. I'm getting paid from all of them. It's going to make me look cool to my audience, right? Because they're like, oh no, such and such is wrapping. So they're going to buy in deeper into my brand narrative and my story and even the other things I have going on. And then like you said, like this shit work out. I might have a legitimate career if it don't work out. I can always be like, well that was fun. Now back to the main thing. You know what I'm saying? Just keep it back pushing wherever I was at before. Brett, do you remember Kim Kardashian dropping a song? Yes. Let me take a quick second to say if you're an artist trying to blow your music up or if you're a manager, a music professional in general, trying to help an artist blow their music up, I have something that's a game changer for you and it's completely free. As you may know, we've helped multiple artists go from zero to hundreds of thousands of streams. We've helped multiple artists go from hundreds of thousands to millions of streams, chart on Billboard, GoViral, all of that stuff. And we've now made the way we've branded multiple artists and helped them go viral completely free step by step in Brandman Network. All you have to do is check out brandmannetwork.com. You apply, it's completely free. But the thing is, we're not going to let everybody in forever so the faster you apply, the better your chance of getting accepted. Brandmannetwork.com, check it out. Back to the video. Do you remember Paris Hilton dropping a song? Yes. I remember all of them doing it. It was a weird time, a very weird time. It was a very weird time. Why are these people doing that? Right? Like why are they dropping music and not more comedy, right? More act, legitimate acting. And we know that a lot of people have tried that acting, right, that some actors feel like they shouldn't have. And some of them feel like, oh, they've taken some of our spots because they already have some celebrity. We know that's a real feeling in that space as well. But the lasting value is different. I feel like because of one major thing, you can do it in the dark. You can create music in the dark. All right. I'm in this room. I create. I can mess up a whole bunch of times. I can have a producer work magic, literally. Mix engineer work magic, literally master this thing. And then it gets presented to the world. But to do acting at scale, I got to get good at this. Even if I do it badly because I got into a room that I normally wouldn't have based off of the talent where it is. But my name, the money, connections, whatever. But still the audience looks at it and they're like, that's bad. Yeah. Right? Yeah. And then you can't really keep doing that. You can't ever get, like, look at that as truly serious. So it's just a different path and it's a different type of labor that comes with a lot of these other routes that I don't think music has. Music doesn't come with and definitely doesn't have the same level as potential embarrassment because you can at least give it your approval before it goes out. Yeah. And I mean, you said something too. I think it's one of the biggest things with it is like the the perceived amount of talent you have to have to be successful in the thing. Like in acting, I'm pretty sure there are bad actors out there. They probably don't get far, but it exists, right? But you don't have the potential to make it to being a top tier actress or actor without being like a pretty high level actor saying, I feel like with comedy, right? Like comedy, you're not hitting the big stages until you perfect the comedy at a certain level. Music is one of the only artistic skill sets where you legitimately could make your very first song today and have an audience in the next couple of months. So you haven't perfected it yet. You haven't gotten, you know, let's just like quote unquote good at it yet. Right. Like you may be bad to some people because it's such a preference thing. And like I was saying earlier, like the internet jokes, one terrible artist and to start them every at least one a year, every year is at least one. And so it's like that could be used. And the only difference between you influence a celebrity with bad music and random artists with bad music is you already got an audience. There's already people who are going to listen to it anyway just because you want it. You put it out. So you have a little bit of an advantage in the head start that might kick off all the other things that are used to convince us like this is actually good. You know what my example of all examples that I fall back on? Uh, who? What? I'm going to give you one guess. I don't want to guess and say too many. You know what I'm saying? Oh, yeah, I can already tell you going the wrong direction. Like I was like, yeah, I don't know what you're about to take this. I can already tell you going the wrong direction because this is an easy one that you wouldn't feel that way about Rebecca Black Friday. Oh, yeah, 100% 100% bad song. Everybody joked about it being bad and it was so bad that in some way it was an earworm and you can't forget it. And now everybody knows what she is. Yeah, I wouldn't have said that. I had at least three other songs. Like now let me hurry up and slide and slide in the base before he put something out there. So, but it's a perfect example. You cannot beat that. It is so easily and specifically bad that it made people talk about it. Right. That's what that's the other struggle. Well, I'll get into that in a second. But like some people talked about it and they talked about it so much that they shared it. You got to hear how bad this is. Yeah, share it, but dang, it's catchy. And now it's Friday. It's Friday. You got that jump going in your head or now you're singing it almost in making fun of her. But still, you're still sharing it at the same time and that loop exists. And then it became a thing. I remember when she dropped the song a few years later that she was actually kind of good. I was like, oh, she actually can sing a little bit or she's not all that bad. Like that became a story for a second song just because her first song was so bad. That's so funny. That's so funny. We talked about this last episode. I think like if you fail big enough, it's hard to lose because you can flip it. Have whatever way you want to go. That to me is the disrespectful part with the influencer thing is like the procedure amount of times you have to have because like either they come into it thinking like, hey, I am good at this thing and I have a passion for it or they come into it thinking like, man, I'll just other shit trash. I could do it. You know what I'm saying? And I feel like a lot more lean towards the right because you have like you have the outliers like the DG's and like the Paul Brothers and things who could, you know, put out, I like DG. So I think it's great. But the rest of Paul Brothers music was good. I didn't actually have not listened to this. I don't remember. Just by default. I'm not really interested in checking it out. I'm going to assume. No, I just remember them being the headline because one of them paid for like a Gucci versus something in them or trying to put out like Gucci was fucking with them and Gucci, but no, they paid me for that shit. It pan like a whole thing. And I was like, man, the biggest narrative here is that they could afford a Gucci feature because that was like, and they were big at the time. They weren't like nowhere near where they are today. Right. But yeah, like it's like because we've worked with influencers that wanted to be artists and like there are some of them on like, okay, your music is good. You probably really do care about this thing. Like people allowed to have other creative interests outside of whatever their main thing is. So I think that accounts for like maybe max 15%. I think the other 85% is like, oh, that shit looks easy. So I'm going to get in that shit, especially route, right? Every everybody thinks they can route. Everybody, everybody, you're just saying words. And I guess a keyword too, you said is creative, right? Most creatives don't see a limit to what they can do creatively. Yeah, I think they can do everything. They think they can do everything. And oftentimes it's done. That's their respect. The other craft as it should be. Because we've seen some bad celebrity music, right? What's his name? Lamorn Laverne Laverne Laverne Laverne Laverne. Yeah, Laquif Laquif. My God. I tell that brother here. Hey, man. No, don't hit me up. Don't hit me up. I would love. Hey, I, I respect your your craft and you know, art wise and everything. The only reason I say I would love to work with you, but don't hit me up because I'm not a producer. I just don't have the talent to make you better. Right. That's just really not my thing, but you want to be marketed like you have a great creative mind. I'm sure you have a really cool concepts that that that's my sauce. That's my juice. Yeah. Do not hit me up until it sounds good. I can't even play that game, right? And that's me respecting the craft that we were producers. Who else dropped some? I feel like it was one other person that it was so bad and I respect him so much. I don't mind commenting on how much of bad it was. But then like Michael B Jordan drop a song or something. I don't know. I don't know either. Don't call me on that. I don't know. I'm gonna try to Google it feels right though. Like it feels like something he would have done. Oh, you see Jordan. Oh, the rock drop the song recently. Yes, the rock. The rock. That's what it was. Yes. See, the rocks music though, I would not put on the low of the Keith's because it was good trash. And what I mean, it was theme trash. It was trash with a clear message with a clear message reasoning and a target, a clear target. Target demographic. It was like, I understand what this is. It's like corporate. So it's so it was supposed to not necessarily be great. That's what it felt like a corporate thing. You know, one of them cheesy songs in a commercial or something like that. Right. And you don't get hold of the same weight to it. Or it was like the theme song to a kids show. Now, you know, some kids shows have some great theme songs. But then there's also a lot of them that aren't necessarily all that hot and it's just cool. You don't really judge it that way. That's how I look at what the rock did because you can't even like the rock's image. It'll be hard for him to have a good song that's that allows his image to be the image that it needs to be. You know what I'm saying? Yeah. Like so. So that's different. All right. But it does go back to the theme, right of what actually gets attention. And when people get upset. Oh, why is this bad music getting attention? Well, remark ability, right? Always going back to that theme. The word remarkable. What does it mean or if remarking about right? Someone's going to tell somebody else about it. So good music. I don't know. I might hear a good song, but I might not necessarily share that song. Mid music. Not necessarily so. All right. Mid music is almost good music these days. Right. Great. All right. We're getting better. Excellent. Off the chain or whatever you want to say. That's the stuff that gets shared a lot of times. Right. We're like, oh, you brother, you got to hear this song. You heard your song. Then on the other side of the spectrum. Realistically, most trash does not get shared. Yeah. All right. It really doesn't. Sometimes it feels like that, but most trash does not get shared. We're talking about without somebody having to platform anything like that. The things that go viral is the trash word for remarking about like, bro, this is so bad in the right way that is I got to share this jump. Yeah. You know what I mean? I got like Rebecca back Friday, right? It was perfect. And I don't even, I don't, it's almost good enough. Right. And it's playing with that line where I got to share it because it was like horrible and I can't listen to it. No one's going to even, you're not going to even play it or share it. Right. One by one, you listen to it. Yeah. Exactly. You don't want nobody. Well, that's a whole nother thing. Right. Right. Like just say poorly mixed music. That's the best way to say trash without even necessarily having to get into the subjective ideas. Like this is hard to literally listen to. Yeah. No one's really talking about that stuff. Right. Only reason you would talk about that is somebody who recorded it was somebody worth talking about. Right. Yeah. It's like all the rock song was like just what is this, bro? So now you go share and talk about it. But most bad music doesn't get talked about. So it's like either the top of what I call good music mountain. Right. Or the top of the trash can. Those are the things that get the attention. Everything below that. I don't know, man. So I get it. Your music might be good, but there's so much good music out here. All right. The new way, the best way to make good music go viral these days is almost like a bad way by somehow getting it branded as mid. Because people love to talk about how mid music is these days. Yeah. So if you can, if you can catch that. It's like we're not even saying it's trash. It's like it's just nothing special. So if you can, I mean nobody really wants their music to be branded that way. But that is the way that good music does get talked about these days. Yeah. Yeah, bro. I mean because good bad music stands out. Good, regular good music does not stand out. Exactly. Yeah. It doesn't stand out, man. So you just got to understand human psychology, man. Like what do you, what do you, when you think about what you spend your time on, what you tell people about, what you share because it was funny, etc, etc. What does it come down to? What does it come down to? What you literally do. How much good music have you kept to yourself that it was just like good? All right. But of course the great music we know, we try to share that as much as possible. So like that. It's such a complicated conversation. I feel like people don't really give much attention to it in terms of what artists are going through today, in terms of the disrespect the genre is getting. But I think on the flip side, artists need to take advantage of it. Yeah, a hundred percent. All right. Like a hundred percent. Y'all are doing, y'all are missing the opportunity to take as much advantage of these other routes of creativity and monetization that others aren't. All right. So I have a thought process. So you're aware how the black community is always like by black, by black, right? And we need to support our own. And have you ever heard any conversations where people are like, you need to build it almost only for black people? Yeah. I was like, this is ours, our own. And we don't serve anybody else that like that type of thing. And for me, you got to look at it holistically, right? It's just basic economics. If we only circulate within us at some point, right? There's diminishment that happens. All right. Things diminish because we don't have any new money coming in, especially if others are taken from our community. All right. So it's a bar bill. There's two sides of it. One economically. Yes, we have our own and we maximize how much we circulate within our community. Great and do for ourselves. But you can't be mad at these other people who are not building specifically for black. What you want to really track is what they do after they get the money. Yeah. All right. So let them get everybody like everybody else is getting everybody else money. Let us go get everybody else money and then bring it back to the community. Then we have those people who just want to stay within, but we need to have the full spectrum for the pot to grow. Otherwise, if we're just circulating within us, it doesn't move, right? It doesn't grow. Yeah, makes sense. That's the whole way I look at it. And in that example, artists are the black people, right? Artists. All right. Cool. Do your artist stuff, your monetization stuff, but you got to expand into these other categories. Yeah, something about that money. And then apply it back to funding your music career. Apply it back to whatever your lifestyle and maintenance is as an artist. So you can continue to pursue your dream. Otherwise, if other people are taking from the community, right? While you're staying in your community, your pot is only getting smaller while there is growth. So that's the game. You got to have both. A great example is this dude named Trevor Jackson. I think that's his name. It's confusing because there's a white one and a black one, but the guy who's on not groupish, grownish. Okay. Yeah, yeah, yeah. He talks about like doing acting pretty much really just to fund his music. He has a respectable music career. By the way, let me see how many Spotify followers he has real quick or monthly listeners. Real, real quick. All right. So he had 303,000 monthly listeners. All right. That's a very spectacular. That's crazy. Oh, yeah. He had a viral moment on Tik Tok recently too. Oh, yeah. Because he did a remix of some song. Yeah. Whose song was that? Oh, the Poland. Yeah, Poland. Yeah, all these tracks again. But I can't get back. Yeah, I can't get back. Hey, the king, man. You won me over. You might win me over. You got me for the day. Trevor Jackson, though, yeah, he had 303 monthly listeners and he's funding his music career, right? As an actor. Built a brand as an actor. Built a brand, made that connection. And the same way Will Smith went from music to acting that you can go from acting to music, right? I think the problem that you don't see a lot of people, you don't see the reason you don't see a lot of people do it is because music is so much harder, I think, to monetize than acting. The fans of some more segment, most infrastructure, real infrastructure, unless you get to the top. I don't want to start no arguments. Actors, you know, feel free to school me a little bit. But I'll make it a blanket statement. I get it. But let's look at it this way. You can get an acting job and make a decent amount of money, even when you're not like a big known name, right? There's like levels to make money on the way up. Yeah. Artist is very hard. It's to make much at all, like anything if you don't really have a name. Now, it doesn't have to be the biggest name, but it's almost like the chasm is like zero to 60, right? Then, you know, 70, 80, 100, where acting and many other careers have like zero intensity, like they have a path to make money on the way up. So if you're already big and you're making money and then you have the way the music industry works, you're just like, why do I even want to put my energy into that? Maybe I just might make something for fun. That's the big one. Yeah. But like, why do I want to like do this and go that route? Yeah. They're getting that shame. Like, oh, this is what y'all doing over here? Oh, no, let me go back. Let me go back to where I came from. Making it too hard to make the money is just too much, right? So I definitely think that's a part of it. But artists, there's so many ways, right? So much money in these other fields and spaces and places, even within music, right? To focus on sink deals, right? Versus just building your fan base that one specific way. There's so many ways, man. Like, of course we got the stories of, damn, your name not coming to me right now, bro. My bad. Oh, Cashmase. Cashmase getting his 100k plus writing a song for Spanx, all right? DMing the CEO, first of all, with shout out to Sarah Blakely. I think she exited for probably like more than $5 billion, I'm pretty sure, selling Spanx, right? And then who else did something like that? There was somebody else who wrote a sink deal that I know for some serious money. Yeah, I know Vince talked a lot about, he got more money. I think he said from the GTA placement of his music than he's gotten from a lot of his music industry stuff. Who said that? Vince Staples. See? He was in the last GTA. Hey, hey. So there's so many other ways that you can look to make the music work. At least do that, right? At least do that. Do both. Do both for sure. Like, nope. Every artist that's winning big is doing both, right? Like, yeah, we know that Jay-Z, Beyoncé and you know, those usual actors for sure have money and their music can do whatever. They got real fans. But Ariana is in this new movie, right? What movie is that? I don't even know. It's that slow song that came out and they say she's going to drop another one coming up soon. Yeah, don't do it to me. But yeah, that's the sink deal, right? Yeah. All right? Everybody is going to get that extra cash. It doesn't make sense not to, right? It's just artists. Many of y'all might not, y'all might not find that level of success and find even more money just going straight to the other route. Yeah, sometimes the music is just an entry point into the thing that's going to really make you a lot of money. You know, and I think while we see it with, bigger artists have gotten the opportunity to go through enough stuff that they realize that. Small artists haven't gotten to go through it yet, so they don't believe that until they get into it. They're like, damn, y'all weren't lying. This shit is not what I thought it was. Mm-hmm. Let me go sell socks. It's like, yeah, but you've been selling socks from the junk, you know what I'm saying? Hey. Clay Black said, bro, I made him million dollar socks. I believe him. He said that? Yeah, he said one of his songs. Something, something right in the box. I made him million dollar socks. He did say that. Yeah. He did. I guess I just assumed that that was not socks he was talking about. And I just said, no, he was talking about. But maybe he was. You might be right. Yeah, bro, I believe him. He probably did just straight up shit. Oh, man. But yeah, man, the money is out there. It's so many ways to get it. Even we just literally, this is the whole conversation because we just talked about the experiences. The experiences, right? There's so many ways to brand it. Look at yourself as a brand. Look at yourself as intellectual property and look to build intellectual property with your intellectual property. Because that's the thing that becomes easy to monetize. You can sell that itself. So then like, OK, now I don't own. Let's just say adventure ATL, right? At one point I was like, well, should we could just sell adventure ATL? The festival concept, the name. And then have nothing to do with it because we were going to target a very specific audience and how it was being built, right? That's the way I was seeing it. So and build the cloud and energy in that space. And just like, oh, it could be on cups. It could be on pencils. It could be on clothes. It could be in different experiences and spaces without me even having to do that work. Well, how many they don't do? What's his name anymore? Wood, wood, wood, wood. Damn, bro, the festival. It's an old-ass festival, OG festival. Hippy, Dippy festival. What's called it? Brain, brain, it's my brain. Let's just say Burning Man. Dang, it almost came to me. I'm going to find out there real quick. But I know Carlos Santana was there. Stockwood? Is that what it was called? Something Wood, Wood. Dang, whatever. Anyway, if Burning Man stopped having a festival, Burning Man as a brand could still move on, keep going. Yeah, 100%. Like literally people are going to have t-shirts. Right? Yeah. That simple. It's a thing that can be sold. So we should have a deeper conversation on intellectual property and ideas and how that's going to be very, very different in this content space and era. But we got to close out for today. Thanks for watching. If you enjoyed this clip, then you should watch the full episode of No Labels Necessary That It Came From and it's going to really blow your mind. Check this clip right here.