 This does link quite nicely to another app that we're talking about off air which you hadn't heard of before, an app called Voizi which is a mobile music creation app and community for creators so you can make your own beats on the platform and then you sing your own original lyrics over the top using your iPhone microphone. The most common thing is just artists putting up their own like songs very DIYs or very very like lo-fi just recording singing into their iPhone microphone and that's been getting a lot of traction that there's over 200 million downloads for the app and over 11 million songs on the platform and there was a story come out this month about the first artist who's been assigned to a major label deal having been discovered on that platform, a girl named Olivia Knight who's better known as Pouty Face she gained a lot of like a lot of like profile on that on that platform and then Warner ended up signing her to a record deal based on being discovered on this platform and it's got a lot of investment from some artists and some you know and big investors and it's sort of it is you know getting a lot of ground now so this is another platform to explore a few artists out there be looking to try out new applications you know serve like TikTok and things like another fun one for songwriters which you know some people have called the future of songwriting you know just having a having a beat and just you know just free styling over over the top and it's clearly yeah clearly getting some clearly getting some traction so it's definitely worth checking out. Yeah I'm looking at it now just like some videos just get a vibe of the UI and what people are doing can you give a walkthrough from like of what it's like to use Boise and what that experience is like for people why it's why it's even possibly becoming a thing. I think I haven't looked at it like massively closely but I think the main thing about it is it's just very sort of off the cuff you might just discover a beat going through the app and you know hear something you like you know I like some instrument instrumental and be like you know I can picture myself like doing something with this and then you'll use that instrumental and then do your own sort of singing or rapping off the back of that just straight into your microphone recording straight on the app using the beat and then posting the video so it's all very sort of like natural and all very instantaneous and it's that I think that is the main appeal of it is that it is just very very quick and it's not the pressure of making something from scratch necessarily obviously there is some quite intuitive like functions on the app to make your own beats as well if you want to and record over that but it is just a you know another platform for self-expression essentially. Wow. I think it's why it's becoming quite popular. So essentially we're training the kids before we're training them to now make shorter and shorter music and things of that nature but now this app will train a generation to make music faster. Yeah I think another big marketing platform about it like you know another angle is that it's really honing in on that being a songwriter so you'll just you know you'll just hear something that you like and you'll go into me just you know improvise vocally or you know or rap over the top of it so you know in the moment and then building it from there it might lead to something it might lead to a full blown you know some project from there it's encouraging you to just go back to basics and just go trust your instincts on things. Yeah but I just still look at it so much as a training space because there's not 11 million people that I think really identify as songwriters artist yes but I think this will force more artists who obviously song write to pay more attention to songwriting and those technical aspects of it you know what I mean yeah yeah because of course we know we you know there's those people who identify as songwriters and they do the songwriting many of them obviously want to be artists or used to be artists but once you get into that bag and you are doing that as an art form they pay attention to the music and the formulas and hearing it here it's so differently so this but you combine this is actually something that I'm I'm seeing where I say for the first time we talk about the ease the amount of ease it is for people to create and then we look at the other platforms and we talk about the ease it is to get your creation scene all right we go from dolls where now you can make your music digitally and fake instruments and all that stuff it's like all right cool it's easier for you to create doesn't necessarily make you better if you especially if you have the main general habits now you add the instagrams and all those things and then you eventually get to tick tock it makes it easier and easier to make your music get seen make you get seen but now this is something that that would actually show promise of people becoming better all right so it's easier or it's gamifying you know with real-world benefits you getting better at the process of song creation in a way like even if it's just tricking you into doing it because at some point it's like if you create easier creation easier awareness oh that just means a promise of more shitty music into the world right yeah but now if you force them at that front end to at least you know get more of that practice whatever that looks like I haven't been all the way into the detail it seems like now we might generally we might truly be getting to that optimistic ideal of more good music faster a world with far more good music because you have the ability for indies to get through into the rest of the world without as many gatekeepers etc etc etc but um yeah so I don't know man it's it's cool because every part of the assembly line is being attacked slowly but surely through technology or you know attack is a is a skeptical pessimistic word to use but every part of it is is getting technology integrated into it I wonder what part of the process we aren't we haven't really thought heavily about next that hasn't done it but could use that innovation well where this has been clever I think boysy is that it's clearly in the past on instagram stories and and and posts and on tiktok artists you know we know bounce ideas and sing demos and just you know freestyle on these videos and post them and post on the platform right yeah so boysy has taken that idea but put it in a purely music focused setting so all the people on there are going to be music fans and and potential you know songwriters and collaborators so it's purely a music platform and you can do exactly the same things you would do on other social media platforms but in boysy and then potentially you know get advice from people in the same community in the same space as you and build from there and grow from there and keep throwing out ideas and building on that and maybe working with other people just taking a very small part of a larger of a larger you know companies like work and you know put it into a very concentrated app which is what you need to do with it if you're like a niche startup like don't try and copy and reinvent like tiktok or instagram like take your little subsection of it and really hone it in and that's what i've done really well i feel true that that's very well said man and it's legitimate artist development in its way and i think that even goes back to getting better faster and higher quality because if you're focused and you're in a in an environment of just artist yep yep that judgment goes way up exactly in terms of what that looks like you know so that's gonna if you decide to thrive on that platform is going to force you to get better and i and you said that i forgot her name but she got signed you know the Warner Chapel or whatever after building a good following on there so that makes me think what does that following look like um you know what really makes people follow is it collaboration almost from a set incentive of hey i'm following this person because that's a part of collect getting to collaborate with them and i want to collaborate with them because their skill set is so high or they i mean they're just that good or they match or am i literally following them from a purely admiration standpoint which is a pretty high praise coming from other artists but i wonder what the the uh the user psychology is for following on that platform versus other platforms because of the professional skew yeah i think a lot of people have bought into her sort of personality and aesthetic as well as you know and obviously her singing as well i think they've bought into more of her as a brand like being called pouty face as opposed to going in there with her you know her own name she was sort of going in there with an upper sonar person you know per se and i think she really had market herself as a brand she just working as a i think she's working in a supermarket alongside her at the time not thinking too much of it you know just just you know using the app as other users would do and just doing her thing and ended up taking off from you know growing following from there that's interesting um yeah i would have to get i'm gonna i definitely want to talk about this again because i want to be able to have more context for the app myself but if with the app being more of a professional thing it's interesting that you noted that she came in with the brain and the pouty face not her regular name so it could be one of those things or spaces where bringing a more social a general social media type character into that environment where it doesn't sit as much much because it's more professional could get you attention faster which ultimately you know unfortunately you know it still works and not that she did it in a bad way but and it makes it very hard for apps to remain what they said they were all right like linkedin has become a different type of social network than you know professional looking for jobs and all that stuff and certain content it can it's more of a it's a professional work uh facebook or it's a it's like a facebook for work right that you would send to your other people like other people that you work with enough political correct but it's still interesting and y'all are still like shooting the shit or it's a water cooler it's yeah so it's a water cooler that's what it is versus you know obviously the rest of social media can go anywhere but that still is very different than where it started and it's core intention so i wonder if this will face some of that same thing over time where you know you'll have those people like ah this isn't about music anymore or songwriting or whatever that is but it's just the nature of human humans and trying to scale these type of platforms that requires attention and any group um by and but yeah i don't i don't think necessarily it's not professional in a sense of how you know how the app is perceived it's in in the in the PR and marketing it's it's you know market that way is being for songwriters and for being a bit more you know for the not not for the casuals but in terms of the actual people who download it and the way they use it and do music on there it is it is very very social media casual like you know but like yeah you would see on our tiktok feed is that way so i feel that the company will face a decision in which direction to lean towards and at some point but i don't i don't think it is like a really professional thing and it's not trying to be saying that it's not it's just very it's very very carefully taken bits of other apps that work well and so if you're an artist you know watching now you want to check it out if you're someone who does like to you know post demos on instagram and on tiktok you know just and just you know sing and improvise and have fun with it then it's a perfect platform to do so because it's targeted at people who want to listen to your music not not everything else as well at the same time right see so when i say professional i know what you mean it's not that uptight professional a certain template and way of doing things what i mean is it seems like a platform like that that that markets towards songwriters right even when using that term people who identify with that type of stuff typically have their own rules of what that culture means and what you acknowledge and pay attention to just like regular artists versus oh yeah you're commercial and your music blah blah blah right so well i'm just thinking that one once you get that culture of people who think that way to look um who likely will be early movers they'll create that culture in a lot of ways that's its own version of whatever people consider professional or maybe another word is whatever the subjective version of high quality is it will be their version of it then people start blowing up on there right and and then why are those people blowing up are they doing some stuff that's vastly different that got attention people copycat that and then he just in general people who hear that other people are blowing up on this thing and i'm just a artist or somebody looking for an opportunity and i'm not on the app because i wasn't attracted to a songwriter or that type of thinking in that process but i am seeing somebody has what i want by using it now i'm going to come in with less care for that culture that other people care about on the platform it isn't and so it's more of a more of a human nature early mover maturation um yeah yeah argument that i'm looking at more than yeah what the general or traditional version of professional might have looked like i think that's the wrong word but i see i'm on youtube looking and when you look it up there's all kind of people that there's this this culture of how to use the platform and how to grow fast on voce like people are taking it seriously already which is which is interesting because i i hadn't heard about it until you told me about it today so i want to look into it for sure yeah it certainly feels like it'll be its direction will be dictated purely by the users at this point it's been a clear you know it's been launched as what as one thing you know but i don't think they i'm not sure the you know the developers will will keep it you know honed in on that one thing i think it'll let naturally go and do its own thing as it is because it's very community-based up in the first place so i feel interesting to see yeah