Greg Mitchell takes us back to the origins of media campaigning with Upton Sinclair's bid in California's 1934 gubernatorial race. If you thought the media frenzy, voter intimidation and character defamation that characterize today's elections is a hallmark of these modern times, think again. Mitchell is The Nation's Media Fix blogger and author of The Campaign of the Century: Upton Sinclair's Race for Governor of California and the Birth of Media Politics. Distributed by Tubemogul.