 Hey, welcome back everybody, Jeff Frick here with theCUBE. I wish I could give you my best John Miller impersonation, but I'm just not that good. But we are at Oracle Park, home of the San Francisco Giants. We haven't been really done a show here since 2014, so we're excited to be back. Pretty unique event. It's called Sports Tech Tokyo World Demo Day. About 25 companies representing about 100 different companies really demonstrating a bunch of cool technology that's used for sports as well as beyond sports. So we're excited to have one of the companies here who's demoing their software today or their solution I should say. It's Albert Ng. He's the founder and CEO of Misapplied Sciences. Albert, great to see you. Great to see you. Thank you for having me. So Misapplied Sciences. Now I wanted to hear about the debates on that name. So how did that come about? Yeah, so I used to work part time for Microsoft and Microsoft Research and one of the groups I worked for was called the Applied Sciences Group. And so it was a little bit of a spin on that and it conveys kind of the way that we come up with innovations at our company. We're a little bit more whimsical as a company that we take technologies that weren't intended for the ways that we apply them and so we misapply those technologies to create new innovations. Okay, so you're here today, you're showing a demo. So what is it, what's your technology all about and what is the application in sports and then we'll talk about beyond sports. Yeah, so Misapplied Sciences, we came up with a new display technology. Think like LED video wall, digital signage, that sort of display. But what's unique about our displays is you can have a crowd of people all looking at the same display at the same time yet every single person sees something completely different. You don't need to have any special glasses or anything like that. You look at your displays with your naked eyes except everyone gets their own personalized experience. Interesting, so is that, how is that achieved? Obviously we've all been on airplanes and we know kind of privacy filters that people put on laptops so there's definitely some changes based on the angle. Is it based on the angles that you're watching it? How do you accomplish that? And is it completely different or I just see a little bit of difference here and there in other places? Sure, so at the risk of sounding a little too technical it's in the pixel technology that we developed itself. So each of our pixels can control the color of light that it sends in many different directions. So at one time a single pixel can emit green light towards you whereas red light towards the person sitting right next to you. So you perceive green whereas the person right next to you perceives red at the same time. We can do that at a massive scale. So our pixels can control the color of light that they send between tens of thousands up to a million different angles. So using our software, our processors on our back end we can control what each of our pixels looks like from up to a million different angles. So how does it have an edge between a million points of a compass? That's got to be obviously it's your secret sauce but what's going on in layman's terms? Yeah, so it's a very sophisticated technology. It's a full stack technology as we call it. So it's everything from new optics to new high performance computing. We had to develop our own custom processor to drive this. Computer vision, software user interfaces, everything. And so this is an innovation we came up with after four and a half years in stealth mode. So we started the company in late 2014 and we were all the way completely in stealth mode until middle of last year. So about four years just hardcore doing the development work because the technology is very sophisticated. And I know when I say this it does sound a little impossible a little bit like science fiction. But we knew that. So now we have our first product coming on the market our first public installation later next year and it's going to be really exciting. Right, so obviously you're not going to have a million different feeds because you have to have a different feed I would imagine for each different view because you designate this is the view from point A this is the view from point B use feed A, use feed B I assume it sees something like that. So obviously the controller is a big piece of the display. Exactly, so a lot of the technology underneath the hood is to reduce the calculations of the rendering required from a normal computer. So you can actually drive our big displays that can control hundreds of different views using a normal PC, just using our platform. So what's the application? You know obviously it's cute and it's fun and I told you it's a dog, no it's a cat as you said. But what are some of the applications that you see in sports? What are you going to do in your first demo that you're putting out? Yeah, so what the technology enables is finally having personalized experiences when in a public environment like a stadium, like an airport, like a shopping mall. So let me give an airport example. So imagine you go up to the giant flight board and instead of a list of 100 flights you see only your own flight information in big letters so you can see it from 50 feet away. You can have arrows that light your path towards your particular gate. The displays can let you know exactly how many minutes you have to board and suggest places for you to eat and shop that are convenient for you. So the environment can be tailored just for you and you're not looking down at a smartphone, you're not wearing any special glasses to see everything that you wanna see. So that ability to personalize the venue stretches to every single public venue even in the stadium here, imagine the stadium knowing whether you're a home team fan or away team fan or you're a fantasy players. You can see it all on the Jumbotron where any of the displays are in the interstitial areas. We can have the entire stadium come alive just for you and personalize it. Except you're not gonna have 10,000 different feet. So there's gonna be some subset of infinite that people are driving in terms of the content side. So on your first one, your first installation, what's that installation gonna be all about? The first installation is gonna be at an airport. I can't say right now publicly where it's, where it's gonna be or when it's gonna be with what partner, but the idea is to be able to have a giant flight board that you only see your own flight information, navigating you to your particular gate. You know, when you're at an airport or any other public venue, like a stadium, a lot of times you feel like, you know, cow in a herd, right? And it's not tailored for you in any way. You don't have as good of an experience so we can personalize that for you. All right. Misapplied Sciences. So I'll come down and check, take a look at the booth a little bit later. And thanks for taking a few minutes. Good luck on the adventure. I look forward to watching it unfold. I appreciate it. Thank you so much. All right. He's Albert, I'm Jeff. You're watching theCUBE. We're at Oracle Park on the shores of McCovey Cove. Thanks for watching. We'll see you next time. Thank you.