 Okay, so from here, we'll always want to make sure we're in the correct account, which is the forest team at exp is that the right account we're working out of insurance. Okay, cool. So now to the left, let's just double check the domain brand safety, we're going to click on brand safety and then we'll click on domains. So if you scroll down just a bit. And then domains. Okay, so, okay, perfect. So that's the domain. We're good. Okay, perfect. So now let's just, let's just double check. Let's click on connected assets. Sometimes with the connected and just integrated not the in the middle. Yeah, right there connected. Okay, so add assets, see if there's anything to add sometimes what the add or add account or add. Yeah, see so right here so check that circle. That is the. Yeah, that's the page that that domain will be connected to. Now let's click on data sources to the left data sources, and then click on pixels. And then, yeah, for sure, I'm glad we're covering this this is super important just connecting everything is super important. So everything, everything has to be connected to you, like, even though we can set up the forest team, you know that that's its own account it's a it's it's its own business manager. It's like an entity it's like it's like you working with exp but then you also take go go a step further and you go form an LLC. Right, the LLC is the umbrella the LLC is kind of our is obviously our protection when when you look at the corporate side of everything like corporation, like the LLC is your umbrella. Over here the force team at exp that is our umbrella, but under the umbrella. It has to be connected to somebody just like your LLC it's connected to somebody to connect to you. Right. So over here everything is connected back to you as well. With the pixel golden add people it has to be connect back to you. So go ahead and click on any of those that apply either Sean and Anastasia so click on both of them. Yeah you can click on both of them. And then to the very very right manage pixel full control shade that one to blue. Yeah, perfect assign. Okay, cool. So that's the pixels tied back to it's it's it's owned by the force team at exp the business manager but but it's tied back to you. Now let's click on one more thing which is the add account so add accounts to the left at accounts. And then over here okay perfect so those are all connected. That's fine let's see if we need to add another asset let's see if we need to add click on add assets to the right. Sometimes we have to add our pixel as well but no we should be fine we we yeah we did we did it the other way we we went to the pixel and then we added the add account so now we're fine here perfect so all the business settings are updated. Now let's just click the dots at the top and go to audiences. Okay, we're going to set up these audiences, and then we're going to also set up a custom conversion. So, these audiences over here. That top one may be your cartridge page so you may be able to get rid of that one. Yeah that was that was the about. I mean you can you can leave those if you want, or you can just. You can delete it the intro video is the one that we put some money behind. Oh yeah the videos for sure but the other page is that still a link. What don't delete it yet just hover over it you see the link so if you hover out there's the link it's creative creative real estate agents calm for such a belt so is that link still active. I mean creative real estate agents calm is but I'm not going to be advertising anything for it. Okay let's let's get let's get. Yeah let's just give her that so hit delete. Okay cool and then the other ones are videos, which creative real estate page visitors you can give it that one too. So the other ones, and then you got a website visitor which is the, the 56 Saragossa. What is that go way sold. So I mean to how it was a listing, it was a listing. Okay so then you can just check one box at a time and just just delete one at a time. Okay. I mean it could be other it could be buyers or something for the future but leave the video one then leave the 25% video just take away the website but. If you have that website and more I'm only doing this if you don't have that that website anymore and it's not even a link anymore. Okay, so. So now we have these videos so now we're going to create an audience around the thank you page and the op and the landing page so go ahead and click the blue button create audience and we'll just do. We'll do the landing pay or either one I mean thank you page or whatever. And so this right here is what is what it's all about in a stage I cannot stress this enough this is where your ROI is that this is why most do not succeed with with Facebook ads not just in real estate but every business, every business I've spoken to so many at this point, small business owners, most don't succeed with Facebook ads, because most don't create custom audiences. The only way you're ever going to even create custom audiences is if you stay consistent running ads, because as you run ads, every single second of the day that you're running an actual ad, whether it's a video ad or an image. It's taking them to a link, or it's taking them to wherever it doesn't even matter. Every single second that you're running a Facebook ad, you're, you're collecting data that you're going to be able to leverage in the future. And again, if, if one doesn't stay consistent running Facebook ads, and then also most don't create custom audiences. That's where they fell, because it's all about creating your custom audiences but again you're only going to do that if you stay consistent running ads, but custom audiences is where your money's at because that's where you're retargeting previous people and previous engages those who watch the 25% videos, or those who have landed on your, your landing page but haven't opted in, or, and or you're excluding the audience of those who landed on the thank you page, because those who land on the thank you page are leads. So you now need to have a specific custom audience set up around them. And now you should be excluding them in future ads. I don't even do that most. I probably already lost you with all this stuff I'm saying like most don't get this far. And this is where your money's at. You have to be retargeting previous engages. So, so the only ones you'll ever really, really ever do is is website and video. I wouldn't even do an audience around your Instagram account or your Facebook page, because you, you don't know who's hitting those pages. So, so that traffic is coming from all over the place, especially if people are just following you on Instagram. I guess you could you probably could set up an audience. But but I like, I like going off of like real, real data like either you watched my video, and I know that because Facebook tracked it, or you landed on my website and I know that because Facebook my pixel track that. That's a real action that I can really track. But random people that are following me on Instagram are random people. It could be somebody in the other country that could be another country could be someone in a different state it could be someone way below age like it could be anyone random like. And so I don't want to really put those people in a custom audience and show them an ad, because again they may not even be my ideal client. You know, so when it comes to like other products or other, you know, types of businesses and yeah that applies but but really in your case video website. That's all you'll really need. So let's do website we're going to do website. And then we're going to just simply grab these links. The, let's do the first one just go and grab any of those tabs at the top either the thank you one or the opt in whatever it grab anyone. All you're going to do is grab just the URL not the WW not the HTTPS. It's it's everything St. Augustine yet all that's what we'll always use for custom audiences and custom conversions because we're going to set up a custom conversion as well. So this right here what was this the opt in page the landing page. Thank you. Oh, the thank you page. Okay, cool. So, right here, all we're checking is that forest team hit that drop down the green dot make sure that that's the yeah that's the only pixel here so that's perfect always make sure that that dots green. And then the events the all website visitors you're going to always always always go with specific people who visited specific web pages. And then the retention the days. That's all kind of up to you. It goes up to 180 so Facebook can start tracking anyone who has visited this page in the past 180 days. Now, now obviously the page hasn't been up that long at all. But from this point on, for example, 180 days. So they'll track they can track, but I wouldn't I would that's the max I wouldn't really go there I'd probably leave it 30 days because if you put it if you create an audience of those who landed here with the within the last 180 days. And then and then you run an ad tomorrow, and you retarget that audience. It's like dude, what pages that I landed on 174 days ago, I have no recollection recollection of that at all. Right, right. So it's like, I'm probably not your brand your name may not be top of mind. If I'm in that audience, right, right. So maybe the last 30 days if you hit my website in the last 30 days. I'm going to show you another ad. Right, you can, I would go off of 30 I'd go off of 30 you can even go lower than that 20 days, 15 days, anyone who has hit my page within the past 15 days are going to see my next ad. Right, because that you're more top of mind in that case but 30s fine 30s fine leave it at 30 go go ahead and paste in that link right there. So, and then always hit the drop down. So that's that page scroll down we're going to give it a name. And this is simply seller guide leads, like that's what I would name it seller guide lead that's the audience. This is the thank you page. Yeah, thank you page so anybody landed. Yeah, anyone who lands here is a lead. Right, right. Anyone who lands here is a lead is a seller guide lead so go ahead and create audience. Okay, so just no description. It's yeah none of that just create audience on this one. So, done. So, in the future as you start to run ads and you actually start to capture leads. That's when you'll start excluding that audience from future ads. Okay, because your leads don't need to keep seeing your ads like they've already opted in. So, that's the thank you now we need to get this link and create the seller guide landing page or, or website visitors is what I call this one. So, all websites specific leave it at 30 paste in that link. Now, now, here's the thing with custom audiences. It's specific like we are literally segmenting people were segmenting audiences based on on this and that. So, this right here is is you can name it all website visitors. And what I would, what I would do is in parentheses put only they've only only yeah that's fine. All website visitors only now me. I may get a little bit more specific than all website visitors. Yeah, because as you start to build out a shitload of audiences you're going to look at this and be like, Okay, down what website was that. Should I say seller guide? Yes, like you got to be specific like seller guide. Like, yeah, yeah, yeah, like seller guide website visitors or something like that. Seller guide landing page visitors. Super. Yeah, yeah, take it all take out all just seller guide landing page visitors. Okay, perfect. So you'll know exactly what audience that is. Now here's what we have to do though. Again, very specific. We're telling Facebook. These are landing page visitors only they've never landed on the thank you page. So we're going to exclude. So we exclude people click on exclude right there exclude people. And then now we're going to scroll down. We're going to match the top, which is specific 30 days. And then now we're going to get the link for the thank you. Perfect. And that goes right there. Awesome. And then we create audience. Okay. So that right there hit done. That's an audience that you'll always want to retarget. So every ad from let's just call it from ad number two and on, you'll always want to have an ad going retargeting those people. Okay, because they landed there they just haven't opted in yet. They just landed on the thank you page. Okay, so that's custom audiences as you start to build out more web pages, simply grab the link just the URL and create an audience I always do this. This is the first thing I'll do right after I set up a new ad like right when I set up a new ad or I'll do it before like we're doing it right now. Especially right when I go set up a new ad, I'll right away make sure that there's a custom audience set up for wherever I'm taking them. And then also because I'll do I do a lot of video, I'll come in right away and create a custom audience around 25%. So so not only did we just create audiences around the pages, but whatever your next ad is going to be, if it's a video, create a custom audience around that as well. Before that ad even goes live. Do you have that video up yet or no, I have it up. The only thing that needs to be correct, probably changed is the landing page link I included in the in the verbiage is incorrect now because okay, they built a whole new landing page. Yeah yeah yeah for sure okay. And here's what I would do also here. Here's what when you when you include a link, which you can totally do. If you click connect. I mean, yeah, whenever you include a link in the description like that in the text. What I normally do is all normally shorten it. Oh, like a bit Lee. Yeah, like I'll put a bit Lee there. Like it'll be it'd be bit dot Lee forward slash your free seller guide. Okay, or something like that. Update it real quick because with a new landing page and get the bit Lee link real yeah yeah grab a bit Lee link around that one. There's that right there. Okay. Oh, I thought I'm already in bit Lee. But I'll just help this be quick. Social media marketing. All right. Oh, there I am. Oh, awesome. Okay, cool. Okay. And I think it already copied it right. Yes, but just customize that back in part. Oh, okay. Do you ever do that. Yeah, yeah, yeah, get rid of that three FHD X and put something, something cool like your free seller guide or free seller guide or something like that. Yeah, awesome. And they just hit save at the bottom. Perfect. This is not available. Okay, yeah, so free seller guide. Of course, free seller or public. Free free free seller guide free. Oh, that's good. Is that okay. Yeah, free seller wisdom offering wisdom. Yeah. Okay, oops, I copied it and it took me somewhere. Oh, it was I guess it was testing it out. But it looks like it looks like it's copied. So let me just try and paste it in here. Okay, because we're probably just going to use this particular right right and just share the video as an ad, I mean shared the post as an ad. Yes. Okay, let me see if I can just piece that in here then. Oh my gosh. All right, there we go. Okay, so that's the other link. Yeah, is that, is that okay. Well you can use that three FH whatever you can. Maybe if I fix it, it will. It said it was created so go back to Billy just check it again. Yeah, just copy it from from there. Okay, let me try it. It took me somewhere else just just X out of this X out of that little window there and just refresh this page real quick. Oh, okay, make sure. Yeah, it's right there. I mean so. Yeah, so just copy it from down there. The right. Oh, will this work. It's hard to know where to look on a web page when somebody said you know I never realized how much text is in a web page until you and I are on these calls and I'm all right. Where am I supposed to look now. Yes. So, that's perfect so what is the best time to sell your home in St. John's County. Okay, awesome. I love it. Perfect. There it is there. So that's that's that link and then just go and refresh the page. Yeah, if you refresh it, that new link should be up there now. Okay. Perfect. Awesome. Perfect. Cool. So that looks good. Okay, so now, now let's go and do we had to do one more thing real quick. We got to set up a custom conversion. So let's go into the ads manager. Let's just copy go to just copy the thank you page link. We're going to need that. So just go to the thank you page grab that link right there. Yep. Okay, now let's go to click on the dots to the left. And we're going to go to events manager. Okay, so over here we're going to set up a custom conversion. All this is is led in Facebook know about your thank you page. We let them know about the thank you page because we set up a custom audience. Now, as we go in and run an ad, Facebook needs to know which page are we ultimately trying to get people to. And that's the thank you page. Oh, right. So go ahead and go ahead and click on diagnostics right there where the number one is towards the middle of the page diagnostics click on that, and then scroll down. And then you'll see three dots to the right. And go ahead and click on on that. You'll see three dots. Yep, so go ahead and hit ignore. Now what we need to do though we need to click on settings we do need to get rid of a couple of links I think so hit settings scroll all the way down. We're looking for traffic, yeah traffic permission so click on that create allow list yeah click right there. So right here, Facebook is picking up these three domains. And then as far as tracking the data. So, you can, I mean, there, there is the same August and now, August and now when so you I guess you can leave all those that's fine. That's fine so hit close okay so we're good so now click on overview right there a little above you got overview. Okay so now scroll down just a bit we're going to click on aggregated actually up a little bit aggregated event measurement. You configure web events. And then over here we're going to click on domain verified so that first one. That's when we're working with so manage events. And then click on edit. And then over here is where we'll see. So go ahead and go ahead and I guess you can actually know we'll go back let's do the custom conversion first hit the blue hit or hit that triangle to the left the triangle down. Data sources hit that triangle right below the green plus line go to custom conversions. Let's do this part first and then we'll come back to the web event okay so this one right here. This is yeah this is an older one so let's get rid of this one so go ahead and click on it and then just hit manage to the bottom left, and then you'll click on to the right of the rename you'll hit hit that drop down and just delete. Cool so let's set up a new one create custom conversion, click the blue one, and then now we're going to name it. This is very similar to the custom audience as far as the name seller guide leads I think we name the other one this could be the same seller guide leads. So this is the page that we're ultimately trying to get people to as we run the ad. So you're going to leave all what all URL traffic you're going to leave the force team the green dot, you're going to click on that select your own category in blue select your category. And then we're going to hit the recommended hit the drop down and come down to lead. So you'll see lead. Yeah, right there and then just paste in that URL, which will be the thank you page one. Perfect create. Okay, so now what we have to do is you'll see it in active so hit done. And then you'll see it shows inactive so now go to your thank you page and refresh it. And go ahead and refresh this page now click on your pixel helper right at the top. Okay, so the million dollar question is, is this your pixel. So, this one ends in 6786 go to Facebook real quick the events manager. So that's 6786. Okay, so it's, it's actually go click on click on the dots to the left and just go to events manager. And then right over here. Okay, so it's not your pixel. So, your pixel is to the left, and that's 4110 yours ends in 5254. Yeah. So, that's what we just have to figure out can you log into your website do you have like a back end settings or does someone else completely do everything for all this for you. Okay, so here's all you got to do then. Okay, here's all you got to do and then and then we'll have to we'll have to schedule another call because this part has to be done first before before anything. So, that's kind of weird that we were able to create the custom audiences around that pixel and the and the dot was green. Maybe because that pixel is on other pages, that pixel is on other pages, like other cartridge pages like unless you completely cancel that account out those pages are still, they're still out there they're still somewhat active, and I think that pixel is on creative real estate agents .com, which is, which is on cartridge. So, it's the pixel is still showing that it's out there on some page. And that's why it's a green dot. That's why we were actually able to set up our custom audiences and our. Yeah, our custom audiences and our. Yeah, but but but now looking at your page that pixel is not the same one. That's the most important. So what you're going to have to do is just simply let's go to Facebook events manager. And all you're going to do is click on, if you scroll, if you scroll, scroll down just a bit, you have add events. Actually, you went a little too far right there at events. So right there at events, and then you go from a new website. And then right here you can go install code manually, and then hit the green button copy code. Now, go over to your email and paste that in. That's what you're emailing to the website people. Okay, I'll go I'll go to my little I'll go to their, their base camp thing. Okay yeah if they have like a customer service or like a support chat over here. Yeah okay you can, you can send it this way. Yeah, however you communicate with them perfect. So you just you just paste that in. Yeah and can you add my pixel. Yeah, can you please add my pixel that's all the lead page, right. Thank you. Any and all pages, whatever page, every page, every page that pixel needs to be on it. Oh, every page of the website. Yeah. Which in this case it sees two pages but if you have other pages, then should just tell them all pages. Is it something they can do all at once and just throw them on every single one. Yeah, I'd want them to I'd want them to prioritize the thank you page and the lead sellers guide page obviously. No we do that internally on our Facebook site. All they do is add the pixel to the pages. Okay, yeah so. Okay, yeah so all they're going to do is add the pixel to the pages we take the links, which is what we did today and create our own audiences. They don't do any that they just add the pixel. Okay, so, so yeah that's your pixel right there. I see that my Facebook pixel my web pages perfect, perfect. So they know exactly what that is and how to do it and they just copy that and put it in, put it in because there's there's obviously someone's pixel there now and it's it's probably just the default one the company one that they that they have, you know before they give you the page or I don't know how that part works but base camp that that's their pixel. Okay, right so they should easily be able to just switch it out with yours and and that's it. So that that part has to happen first and then and then we can go set up the custom. Let's see if we can still set up the custom conversion but there's no way to go ahead and actually what no no we can't we can't that's why it's not showing so if you exit this exit this window right here, go back to your thank you page and refresh it. Yeah. Yeah that's why it's not showing it would show right in the pixel helper. So hit that right here you would see you would see seller guide leads. So it would say page view micro data automatically detected and then a third row down it would say seller guide leads. Interesting, because that's your custom conversion that's what you named it it would say it right there below micro data. Gotcha, but it's not your pixel. So therefore, it's not going to say it right, you know, and and also if it was your pixel it would also say it right there Facebook pixel pixel ID. So right where it says Facebook pixel, it would say the force team, because that's the name of your watch go back to your business settings. What did you name your pixel you named your pixel. The force team. Yeah, so that's the name the pixel that's what would be in that verbiage, but it's saying Facebook pixel is just saying the generic the general name Facebook pixel. Yeah, because that's not your pixel if it was your pixel you would you would see what let me let me share my screen real quick. Yeah, that'd be great. So over here, like look this is this is one of my pages let me refresh this page right here. So here's, here's one of my pages where where my Facebook pixel on it is on it so as I click on my pixel helper, because I'm logged into Facebook, it's going to tell me my name. Right, it's going to show me which pixel. So I have two pixels tracking my pages but that's the name of my pixel the five step blueprint. The force team. Okay, you know, so get that installed first and then and then we're literally one step away from running a full blown out. We need to get that pixel installed set up our custom conversion, and that's it. That's great. So, yeah, our very next once you get that pixel installed our very very very next call should be at running the ad. Okay. Perfect. So schedule that whenever whenever you can. Okay, thanks so much David I want to stage it you're so so welcome we're almost there. We're almost there. So it's gonna be worth it. I think you really appreciate it. See you soon. Okay. Thanks. Bye bye.