 How you doing? James Swannock here. Great to have you here and Today, I'm gonna teach you how to speed read how I read a book a day So full disclosure a book a day when I say I read a book a day is on the day that I read books I read a book a day at the moment I'm not quite doing seven books a week I'm doing four Often five so I'm taking the weekend off. So to say I read a book a day Just to clarify is I'm reading a book a day on the days that I start reading a book But I'm not reading seven books a week at the moment now I've gone on a run before where I've Read a book a day and I've kept it up for 14 days in a row But there's always something that pops up something gets in the way of my life I'm traveling and it's just impossible to keep up with that schedule But I'm gonna teach you or I'm gonna tell you how I read a book a day and how you can read a book a day on the on the schedule or on your schedule because I get a lot of messages from guys ask me about that Just to put it in the context my mentor Tai Lopez over at the Tai Lopez show He was the one who really instilled in me this reading Reading a book a day to get that into he reads a book a day and He says that I was the first person that he told read up to read a book a day to actually start reading a book a day Even though at the moment it's not actually a book a day because I'm only doing four or five books a week But would you like to have the power to be able To read a book a day when you open it up? So I'm gonna teach you how to do it now before I do that just a little bit of housekeeping stuff to talk to you about This will just take one minute. So You'll notice that in the last three weeks, I've scaled back to two episodes a week I was doing a ferocious pace of seven Podcast episodes a week and now I scaled back to five and sometimes I did six Then I experimented with five again, and then the last couple weeks. I've been experimenting with just doing two You didn't seem to like that You seem to want a lot more than that Judging by the messages that I got So what I'm gonna do is I'm gonna find a happy medium and I'm going to now Try three episodes a week Mondays Wednesdays and Fridays. I'm gonna release it at five minutes past midnight Pacific Coast time. It's Californian Los Angeles West Coast America time on a Monday five minutes past the hour on a Wednesday And five minutes past the hour on a Friday. I'm gonna try that for the next month and see how you you like that Please do let me know post a review in the ratings section and let me know whether that's okay. Is that enough? Is it too few? Is it too many? Two a week apparently is too few So thank you so much for those who emailed me to let me know that two a week wasn't enough So I'm gonna try three. I think three might be a happy medium But we'll see Remember, I'm here to serve you. I want to make sure that I'm giving you exactly what you want that includes the length and duration of each of these interviews that I do or The the ramblings that I pull out Like today teaching you how to read a book a day. So please do let me know also I'm trying to build up my James Swanik official Facebook page and so would you do me a favor and go to James Swanik official in Facebook? That'd be facebook.com forward slash James Swanik official and like that page and if you do that, I'm gonna send you my free Notes, I'm gonna send you the notes that I took on three great books that I've read never eat alone by Keith Farazzi winning With people by John C. Maxwell and think and grow rich by Napoleon Hill if you go over to James Swanik official and you like the page And you leave me a comment. I'm gonna send you my free notes The notes that I took when I read those books and I typed out the notes and I PDFed it And I'm gonna just send send it to you as a gift to say thank you So please do head over to James Swanik official. I'm also going to Or rather I would encourage you please also to follow me on Twitter at James Swanik J. A. M. S. S. W. A. N. W. I. C. K. I'm also on Instagram At James Swanik. All right, let's just get into this. I'm gonna teach you how to read a book a day. So Just if you're watching on the video Because I've releasing a video and an audio now on this podcast, but if you're looking on the video I'm in my apartment in West Hollywood. You can see my bookshelf behind me and And they're all the books that I've read recently Actually, that's not true. There's about five books there that just came in on in the mailman delivered the Amazon delivery guy delivered yesterday And I'm gonna start reading them this week. Let me just grab them Okay, here they are here. So these are the books that I ordered online actually ordered $298 with the books on Amazon Early this week and five of them have turned up and if you're watching on the video then here they are here the ones I got I got the Hilton It's called the Hilton's the true story of an American dynasty by J. Randy Tarrabber really It's about the Hilton Empire including Paris Hilton there, but how they built the Hilton hotel chain. I've got Contiki Story of a voyage across the ocean Filled with adventure and death social by Matthew Lieberman the selfish gene by Richard Dawkins and then a book by Marie Forleo called make every man wants you because As you may know, I'm also inspiring women to attract their dream man So I need to be well read on all things to do with attracting men for women So they're the books that I'm going to be reading It's Monday now tomorrow. I'm gonna read Social by Matthew Lieberman and then Tuesday. I'm gonna read Contiki then Wednesday the selfish gene Thursday make every man wants you and then hit the Hilton's which is quite big and it'll take a little bit longer I'll probably leave to Saturday When I got a little bit more time All right, let's do this so How do you read a book a day so I've got four books here I'm gonna do an example with okay that I've read recently sell will be sold by Grant Cordon Sam Walton made in America grinding out by Ray Kroc and Omnomore's Dilemma by Michael Poland so what I did When I read Omnomore's dilemma a natural history of four meals by my Michael Pollan What I do when I pick up any book is I read the back of the book first Okay, I read the back of the book and It says today buffeted by one food fatter after another America is suffering from what can only be described as a national eating disorder Will it be fast food tonight or something organic or perhaps something we grew ourselves the question of what to have for dinner has confronted us since Man discovered fire, but as Michael Pollan explains in this revolutionary book How we answer it now at the dawn of the 21st century may determine our survival as a species Packed with profound surprises the Omnomore's develop dilemma is changing the way Americans think about the politics perils and pleasures of eating So already when I read that I now understand what the book is about. Okay, I understand what I'm gonna get the next thing I do is I go to the contents page Okay, so I'm flipping it here if you're looking in the video. I'm showing you the contents page And I'm reading the name of the chapters contents the plant corns conquest Chapter 2 the farm chapter 3 the elevator chapter 4 the feedlot making me chapter 5 the processing plant making complex foods 6 the consumer a Republic of fat 7 the meal fast food Okay, so already I'm reading that and I'm going okay So obviously he's going to talk about what foods are fatty fast food being fat the farm he's going to be trying to paint a picture here of How food is created or made in the farm and how it gets onto our plates Then the chapters continue all flesh is grass big organic 13 ways of looking at a pasture slaughter in a glass avatars The meal grass fed okay, so now he's going to talk about grass fed meter if I don't know anything about grass fed meat I'm finding this quite interesting And then the then the chapter list continues the ethics of eating animals Chapter 18 hunting the meat 19 gathering the fungi chapter 20 the perfect meal. So before I've actually read even one word of this book at least not the Back of the book all the chapters. I'm already forming an opinion on my mind about what this what I'm going to get with this book now sometimes I'll go to Wikipedia and I'll type in the name of the book and I'll do this for like literally two minutes. So I'll go to Wikipedia. Let's just do it now Well, I'm doing this. I've got Wikipedia and I'll type in omnivores Omnivores dilemma omnivores dilemma there we go. So that comes up. I click on that and it says omnivores develop is a Dilemma is a nonfiction book by Michael Pollan published in 2006 in the book Pollan asked the seemingly straightforward question of what we should have for dinner as omnivores the most unselective eaters humans are faced with a wide variety of food choices Resulting in a dilemma Pollan suggests that prior to modern food preservation and transportation technologies this particular dilemma was largely resolved Primarily through cultural influences these technologies have created the dilemma by making available foods that were previously seasonal or regional The relationship between food and society once moderated by culture now finds itself confused to learn more about those choices Pollan follows each of the food chains of sustain us Industrial food organic food and food we forage ourselves from the source to a final meal and in the process writes a critique of the American way of eating Now how long have I been talking to you since I started reviewing this book? About three minutes almost three minutes. So the first three minutes. I've looked at the back of the book I've looked at the back of the book. I've looked at the contents I've looked at the Wikipedia page and now I know exactly what I'm gonna get in this book now I'm formulating an opinion or an idea about what I'm gonna learn and quite frankly I Wouldn't even have to read one word of this book to know that what he's going to say is eat grass-fed meat Don't eat processed food. He's probably gonna say he's probably gonna show how how big industry produces crap food and Processed food and how it's killing us So I know I so that's what I know I know already know that about the book and that I've got know that in three minutes now the biggest question I always get is Do you just skim read like do you just read some of it and likes flip flip over most of it and the answer is No, and a little bit of yes, so If you're watching the video right now, let's go to Chapter one Introduction our natural eating disorder Okay, so what I'm doing here now now that I've read the chapters is that I'm looking at the first page And I'm literally my eyes are going scanning over the words as quickly as I can now This is gonna take a little bit of practice because when I used to read I Would go I would read every word and I wouldn't turn the page until I'd read every word and it would just take forever So now I'm looking at the front page and I'm going what should we have for dinner? This book is along. Yep. Yep for me There's 30, okay I'm scanning the first line of every paragraph and then I'm letting my eyes drop down to read the other five six seven eight nine ten lines below that first line and Trying for it to register in my brain and Digest that information and I can do it because I've practiced it. So I'm scanning. I'm scanning. I'm scanning I'm not going what set off the sea change It appears to have been a perfect media storm of diet book scientific studies and one-timely magazine article Instead, I'm reading it like what sort of the sea change appears a person like that and It does register in the brain. Yes, you can comprehend what is what is being said So, yes, I am skimming to a degree in the sense that I'm not focusing on every single little word but I am seeing every word but in a Split millisecond of a millisecond and that's enough for the meaning of it to get through to me So I'm skimming like this and I'll show you on the video For those listening on the audio You can just listen to me turning the pages, but this is how quickly I might read a page. All right, here we go I'm going to flip over and let's just tie it showing. Okay. Hang on three two one I'm reading here Okay, bang how long was that about ten seconds I read two pages there Okay, and I know exactly what it was about. He's talking about the fields of corn growing in places Like Iowa and the culture of food and how the food goes from Iowa into the trucks and then moves. That's on page four and five Then I'm flipping over And I'm going right. What am I looking for? I'm looking for things that stand out. Okay. Here's a sentence We're not only what we eat, but how we eat to I'm flipping over again. I'm scanning. I'm looking at the top I'm looking at the first sentence of each paragraph and then I'm scanning down. I'm looking I'm looking what interests me Okay, what am I trying to find here? Right? I'm flipping again How and what we eat determines to a great extent the use we make of the world pleasure of eating Okay, the kinds of pleasure are not deep and by no what is perhaps the most troubling and sad about industrial eating is how They're excuse. Okay, great. So now I'm moving on. So I've already covered 18 pages of the book and I'm understanding now this chapter is called the plant corn's conquest Okay, so now having read the Wikipedia page having read the back I'm going to know that he's going to be talking about the birth of corn and how corn came to be such a prevalent part of our diet So I'm flipping over. I'm looking. I'm reading. I'm skimming Okay. Yeah, any food whose provenance is so complex obscure that it requires expert help to ascertain The giant tropical grass miscellaneous corn Corners and chicken nuggets sodas fruit drinks. Okay. I fructose corn syrup Afterwater corn sweetener is a principal ingredient grab a beer for your beverage instead and you'll still be drinking for okay So he's telling me here that corn's and just about everything. It's in the coffee that we drink the coffee whitener The cheese whiz the frozen yogurt the TV dinner. I'm still going down. I'm scanning. I'm scanning I'm looking at the first paragraph corn goes beyond. Yes story on life corn as a plant Yeah, the trick doesn't yet. I'm flipping again. I would expect the rises the amaze is an essential America corn came essential America. Okay Yes, moving down May for 1943 Yeah, I'm doing corn one over the wheat people because of its versatile versatility prize Especially in new settlements far from civilization. I'm flipping again. It was huge with Native Americans married to man. I'm flipping over. I'm flipping over Maze is self fertilized and wind pollinated botanical terms. Okay So I'm still learning. I'm still learning still digesting. I'm still digesting But I'm not focusing on every single damn word and so forth and so forth and so forth Okay, and then just continue through the book that way. I read that book in two hours and ten minutes I remember it was over to my in my Los Feliz apartment when I read that and I was like I'm gonna read this in an hour and it took me to twice as long two hours and ten minutes and in the end I knew everything about the difference between grass fed beef and corn fed beef I understood how beef get gets taken in a refrigerator or gets transported rather from From the farms in Iowa To the West Coast of the States all this crap that's in process foods. I mean I understood I understood a lot Everything about organic the difference between organic and non-organic and when someone asked me now about that book I can now talk about it with confidence. I didn't read every single damn word of that book. I Skimmed over my eyes kind of skimmed over a lot of it. I Read every page. I looked at every page. I didn't read every word, but I got the gist I got the understanding. I got the main point out of that book Let's do another book here Sam Walton made in America. Here it is if you can if you're watching on the video I'm just holding it up there. It's a small little book I mean it's jam-packed It's let's have a look here in this particular one. It's 334 pages now I Didn't know who Sam Walton was up until a few months ago I didn't know that he created Walmart. And so what did I do before I started reading this book? I went on a Wikipedia and I put in Sam Walton, okay So let's type in Sam Walton here Sam Walton was an American businessman and entrepreneur born in Oklahoma best known for founding the retailers Walmart and Sam's club Okay, so that's who he was. All right. I'm looking in the little box and it says net worth $23 billion as of 1992 And I'm looking here. It says, ah, he's death. He died Okay, he died in 1992 age 74 I didn't even know he was alive or dead when I started reading this book And I'm reading I'm skimming the Wikipedia page. Okay, great. Now I'm going to the back of the book and it's saying Meet a genuine American folk hero cut from the home spun cloth of America's heartland Sam Walton who parlayed a single dime store in a hard scrabble cotton town Into Walmart the largest retailer in the world the undisputed merchant king of the late 20th century Sam never lost the common touch Here finally Sam Walton tells his extraordinary story in his own In imitable words generally modest but always sure of his ambitions and achievements Sam shares He's thinking in a candid straight from the shoulder style in a story rich with anecdotes and the rules of the road of both Main Street and Wall Street Sam Walton chronicles the inspiration heart and optimism that propelled him to lasso the American dream Okay, so now I know what I'm about to read I'm about to read the story of a small town guy from Oklahoma who created the biggest retail brand in the world Okay, so now what am I doing? I'm going into the content section if you're watching in the video. There's the content section What does it say? Uh chapter one learning to value a dollar two starting on a dime three bouncing back four swimming upstream five raising a family Six recruiting the team seven taking the company public eight rolling out the formula nine building the partnership 10 stepping back 11 creating a culture 12 making the customer number one 13 meeting the competition 14 expanding the circles 15 thinking small 16 giving something back 17 running a successful company 10 rules that worked for me 18 wanting to leave a legacy Now I already know what sam walton's going to say in this book Which means I don't have to read every single miniature word If I want I can go to chapter 17 To read running a successful company 10 rules that worked for me That'll probably summarize the whole book So let's go to 300 and 12 running a successful company 10 rules that worked for me. Look at this If you're watching in the video All spelled out for you. Look at that rule one commit Rule two Share your profits rule three motivate your partners rule four communicate everything you possibly can to your partners Rule five appreciate everything your associates do for the business rule six celebrate your successes Rule seven listen to everyone in your company rule eight exceed your customers expectations rule nine control your expenses better than your competition Rule 10 swim upstream go the other way ignore the conventional wisdom Now there are the 10 life lessons from a guy who made more money Then everyone listening here combined plus probably some of the world's richest men And it's all there So now you've got context now you can go back and enjoy what's in between but you know how the book's going to end It's not a novel or tv show where you You're you're in suspense and you don't want to know how the story ends. You want to keep going and Like what's the point of reading a book? Okay? What's the point of reading this book sam walton? It's so you can get knowledge into your brain. It's so you can learn lessons So you can see how a a billionaire thinks so you can see how someone built something from scrap And turn it into the biggest retail chain in the world It's implanting his mindset into your brain Okay And then being able to take that and implement The ideas that he taught or he talks about into your own life However, you do that however you want to Take away from reading this book You're going to take away lessons Okay So it doesn't matter that you don't read every single word all that matters is what did you learn from reading this book? and if you can learn the 10 lessons by going to the last chapter and then going back and going over this quickly and taking from it what you want then Then you've you've harnessed everything you need from this book But we get stuck bogged down with all this book. I need a month to read it. I'll read it for 15 minutes before I go to sleep at night This book I read in about an hour 45 And I'll show you again So I'll show you how I'm doing it learning to value a dollar So I'll again for the video people. I'll just put this down and I'll I'll try and show you this way and show you how quickly I'm flipping Okay, success has always had its price, I guess I really don't know flocking down a Bentonville So I'm a friendly fellow by nature The Walton family instinctively put a pretty tight lid on public. I'm reading the first Sentence of every paragraph and skimming down below that. I'd like to explain some of my attitudes about money Grew up in the great depression my dad was an awfully hard worker Dad never had the kind of ambition or confidence to build much of a business on his own We never thought of ourselves as poor although we certainly didn't have much of what you'd call disposal income lying around Bang. I'm just flipped a page that quickly I'm reading the first line of every paragraph and I'm getting an idea And I'm skimming over the sentences underneath, right? By the time I got out in the world ready to make something I already had a strongly ingrained respect for the value of a dollar The partnership works in different ways moving skimming skimming Skimming starting on a dime. I don't know what causes a person to be ambitious But as a fact that I've been over blessed with drive and ambition from the time I hit the ground Even when I was a little kid in Marshall, Missouri, I remember being ambitious turning the page I said I saved my life then we moved then we moved a lot We moved to columbia, Missouri my high school athletic experience was really unbelievable Because I was also the quarterback on the football team which went under turning the page So it was a quarterback. He moved a lot Uh, closing in hand. He went to a fraternity Also while at Missouri, he was elected president of the bible class He delivered newspapers flipping the page Uh Got his for He found that he started his first store He found a champion and a store manager a guy called Duncan majors flipping the page He worked for pennies for for 18 months By 1942 the war was on and as a graduate He was gung ho but the army had a big surprise for me because of a minor heart irregular irregularity I flunked the physical for combat duty and was classified for limited duty This kind of got me down in the dumps and since I was just waiting around to be caught up Anyway, I quit my pennies job and wandered south towards Tulsa with some vague idea of seeing what the oil business was like So I took time to read that you notice how I spent a little time That was quite interesting because I read saw the word war and I was like, oh Did he go to the war or did he not and then I found out that he didn't okay So I took a bit of time to read that now i'm skimming again Got married I was living in a town population over 10 000 skimming again I learned a tremendous amount from running a store in the ben franken franchise. Yeah skimming skimming Skimming hillan borrowed 20 000 dollars from his wife's father from his father-in-law Okay Moving skimming Skimming skimming, okay, so you can hear that now up to chapter three already I'm up to page i'm on page 40 Um chapter three, so i've covered the first three chapters in about I don't know three or four minutes So as you can see i'm skimming i'm trying i'm stopping for really interesting parts But i'm skimming the rest Again, what's the main point of doing this someone might say you're not really reading that book You're not really reading a book a day Because you're not reading every word. You're not digesting it. Well, I'm digesting it I know everything about sam walton I read his wikipedia page I read the back of the book I read the chapters and I read the words in between I skimmed over some of the words in between But I understood I understood the story I understood that he got up in planes and flew over sent The the the midwest of the u.s Looking for potential sites to build new Walmart stores That at one point he was the richest man in the world and that because he dispersed his wealth amongst his family He wasn't single-handedly known as the the richest man in the world because he gave his wife and his daughter and his family, you know family trust So he was never considered the richest man in the world even though if he hadn't have shared his wealth He would have been I know how he died. I won't won't tell you that story grinding it out Story of ray croc the making of mcdonald's he built mcdonald's Now again, everyone knows mcdonald's you've eaten their crap food You've seen the commercials, you know mcdonald's but did you know that the guy who created mcdonald's was a guy named ray croc I didn't know that I didn't know it until I read the book on grinding it out the making of mcdonald's or what did I do I googled grinding it out in wikipedia Gave me a summary. I then googled ray croc then went on to youtube looked at a ray croc video went Okay, that's him that took about three minutes and then I look at the back of the book Let's read it Few entrepreneurs can claim to have actually changed the way we live but ray croc is one of them His revolutions in food service automation franchising shared national training and advertising Have earned him a place beside the man who founded not merely businesses but entire new industries But even more interesting than ray croc the business legend is ray croc the man Not your typical self-made tycoon croc was 52 when he met the mcdonald brothers and opened his first franchise Now meet ray croc the man behind the business legend in his own words Irrepressible enthusiast perceptive people watcher and born storyteller. He will fascinate and inspire you. You'll never forget ray croc So I didn't actually know the story of how the mcdonald's Franchise started. I kind of when I read that for the first time before I read this book I kind of remember being told that he bought mcdonald's from Two brothers called mcdonald's I can't remember but I didn't know his name was ray croc, but I did remember that it was founded by Brothers called mcdonald's but that some other guy had taken it over. I just didn't know that his name was ray croc So when I read that I go, oh, that's that's right. That's right. So this guy and he was 52 He was 52 when he started this so he's He's like we're all bidding ourselves up here in our 20s and 30s and 40s going man. We're never gonna make it and You know not being happy with our lot in life. Some of us ray croc was 52 before he made it happen Now this interestingly doesn't have chapters A chapter heading at the beginning of the book But I'll tell you what I do I go into the pictures. It's got pictures in the middle of the book Love a book with pictures Now you look at the pictures before you start reading the book and you can start to get an idea of who he is He can see oh, that's interesting. Look there. He is with the president. Oh, that's interesting There he is with the baseball team. Oh, did he buy the sand? Oh, he bought the san diego padres That's interesting. Oh, there he is with muhammad Ali. This guy was a big deal Hmm There's the there he is in his army uniform. There's his father. There he is when he's young There he is playing the piano. There he is when he's a little kid So you're forming an idea of this guy's life where he grew up How he thought Now we go through the book chapter one same thing That fateful day in 1954 I had a freshly signed contract with mcdonald's brothers in my briefcase My mother rise. I was born in oak park I always believe that each man makes his own happiness and is responsible for his own problems It's a simple philosophy. That's good. So already I know what kind of mindset he has I flew out to los angeles one day and made some routine calls With my representative there then bright and early the next morning I drove 60 miles east to sand burnardino a cruise past the mcdonald's location about 10 a.m And I was not terrifically impressed There was a smallish octagonal building a very humble sort of structure situated on a corner a lot about 200 feet square So this is quite interesting This is the first time that he set eyes on the mcdonald's restaurant That was already in existence owned by the actual mcdonald's brothers So i'm taking a little bit of time to read that because it's significant Then I've got that part and now I move on I'm flipping again I'm flipping again I'm flipping again. I'm reading the first first page. I was born in oak park just southwest of chicago city limits in 1902 I took to the piano naturally My school year we're talking about his early life. Yeah. Yeah. Yeah I wanted to get out selling and playing the piano for money. I was a pianist from 17 years old. That's interesting My selling job. I played in a diamond dance pavilion called the edge water. I'm flipping again My next job was in chicago's financial district as a board mark early in 1920 1922 In 1922 I got married to etho Continued okay, so now I've read the first two chapters and now I know that he was he liked the piano Where he grew up that he got married very young. I learned um Obviously, it's fast forwarding the first chapter is fast forwarding to the time where he first saw the mcdonald's store So It's kind of like a quen and tarantino movie like pop fiction where it's like you start and one Time zone and then you flip back to the past and then you move forward and then it's kind of like a jigsaw that way So again, I'm just I'm flipping through. I'm reading the first line of each chapter And I'm learning everything there is to know about ray croc now. I read that book Now I should say as well I like to get the hard copies and I like to underline certain points with the pen So when I find something really interesting I underline it So I can go back and find it now. You don't have to do that. Maybe you're borrowing someone's book I just like to do it Let's do one more book sell or be sold by grant called own Okay so Same thing going to read the back of the book then we're going to read the the contents now I don't actually have the back of the book here at the moment because it was a sleeve That goes on this book, but I've lost the sleeve. So it was like a red cover ah Actually, you know what I do have it here it is on my floor one second So yeah, so if you're watching on the video, this is the front of the book sell or be sold And this is the back of the book. So let's read the back of the book. Shall we? Whether it's selling your company's product in the boardroom or selling yourself on eating healthy Everything in life can and should be treated as a sale and a sales expert grant Cardone explains knowing the Principles of selling as a prerequisite for success of any kind in sell or be sold Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue You will learn how to handle rejection turn around negative situations Shorten sales cycles and guarantee yourself greatness Cardone will also teach you the success essentials of selling in a bad economy Overcoming core reluctance filling your pipeline with new business staying positive despite rejection From the new york times bestselling author of if you're not first you're last The closes survival guide and the 10 times rule sell or be sold will change the way you perceive the sale and life Great. I know what the book's about. Let's go to the contents chapter one Selling is a prerequisite for life beware of false data Selling critical to survival sales people make the world go round sales people drive entire economies Sales or college all professions rely on sales chapter three professional amateur Chapter four the greats commitment greener pastures the power of prediction the only reason you won't won't like selling To qualify as great chapter five selling yourself Conviction is the make or break point overcoming the 90-day phenomenon get sold or be sold put your money where your mouth is Ice to an eskimo chapter six It's love not price move up. Don't move down Sales people not customers stop sales your buyer's money. There is no shortage of money Second money is easier than first money the more they spend the better they feel chapter eight The most interesting person in the world communication equals sales Chapter nine how to soften any buyer the magic words chapter 10 credibility equals increased sales Prospects don't make sales sales people do how to handle the buyer's distrust Help them believe you chapter 11 give give give the magic of give give give Chapter 12 the hard sell chapter 13 take massive action chapter 14 how to build your power base chapter 15 the lunch opportunity chapter 16 A great attitude is worth more than a great product chapter 18 Determine wants and needs chapter 19 be honest with yourself never justify failure chapter 21 $250,000 sales success schedule chapter 22 Quick tips to conquer the biggest challenges in selling and so forth so I'm already going wow. I know what this book's about. I know exactly what I'm going to get with this book This guy's going to teach me how to sell how to create a great mindset He's going to teach me how to close. He's going to teach me what to say He's going to teach me how to be credible So let's go through it. Shall we and I've underlined certain parts here So I'll show you as I open up the book here So if you're watching on the video you can see Certain parts that I've underlined. Let's see what I've underlined I've learned uh more from seminars, audio programs books and talking with other successful business people at conferences Then I learned in all my formal education a person's ability to persuade another is the only thing that will ultimately ensure a position in the marketplace My wife constantly asked me how do you always get your way with people the simple the answer is simple because I want to I want to have a great life for us because I try to get my way. Oh, yeah So forth The world would stop turning without salespeople learn the great art of selling and you will never be without work because you'll always be needed by others Selling is valuable whether you're in respectable profession and a vital life skill for all There is no ceiling on your earning potential No person will ever gain true power and stature in the world without the ability to persuade others I'm skimming I'm skimming The difference between mediocrity and greatness lies in being committed to the profession and being consumed by the desire to be great And the dedication to learn the trade And so forth and so forth. I'm flipping you can hear me flipping Whenever I commit myself to any line of action I get immediate results when I'm not committed all the way I find that results are delayed or non-existent if I'm committed 100 to the customer before me I get results If you want to be successful at anything you have to commit A burn the ship kind of mentality is what it takes to get you to a place where you do things that will ensure results Get into the game as though your life depended on it because your life does depend on it The life that you've been dreaming of depends on you getting in getting in all the way now So I'm reading this I'm underlining. I'm taking times on certain points because this is resonating with me I like this guy's attitude. I like what he's saying Commitment equals results equals happiness the first thing you have to do is commit to yourself to selling It's something that is vital to your life regardless of your career. I have to get it done now and so forth To become one of the greats you have to practice not just play. I'm flipping. I'm flipping. I'm flipping. I'm scanning I'm scanning. I'm not reading every word. I'm scanning the first top sentences of paragraphs You have to be a hundred percent certain that what you're selling is better than all the other options I believe so strongly in my service my level of care and the superiority of my products. I'm flipping Being unreasonable means that you're sold on what you're selling It is your conviction alone that will sell others on it You must be completely in if you are to fully maximize the opportunities before you do not even attempt selling someone else Unless you yourself are completely sold. I'm skimming. I'm skimming become so thoroughly sold on your product that your conviction is irresistible to others I'm skimming I'm flipping I'm flipping champions decide to win the game with what they have to work with. I'm skipping. I'm skipping Skimming. I'm skimming. I'm looking. I'm looking at the first word I remember a customer who once told me that my product cost too much money and I was unable to close him He left me and bought a product for $150,000 more from my competitor when he said it was too much money He was really saying it was too much for the solution. I was offering Sales people not the prospect are the ultimate barriers to every sale. It's never about price It's about level confidence that the product will solve problems. It's almost never about price So I'm learning so much about sales now. It's not about the price. It's about how good the sales person is It's about how you're convicted. It's how good your product is all right I read that book in about an hour and 15 minutes And I walked away with it super inspired To be able to practice selling I keep mentioning that I'm I teach Women how to attract the top quality man Part of what I have to do is get on the phone and convince them to pay me $997 To do an eight week coaching program Where I take them through steps on how to Meet and attract quality guys Hard to do that on the phone I read that book. I got on the phone I made more sales I made more sales as a direct result of reading that book Did I read every word of the book? No. Can I tell you what's in that book? Yes. Can I tell you what worked for me? Yes Just a simple act The main thing that I got out of that book is that really if someone buys from me or someone doesn't buy from me It's all because of me It's not because my product sucks because I believe in my product. I know that I'm offering tremendous value I know that I'm inspiring people with what I do And so if they don't buy from me, it's not because it's too expensive It's because I haven't convinced them Maybe I'm not sold enough on my on my my product Maybe there was an maybe the person could pick up in my tonality that I wasn't convincing enough Maybe I haven't positioned it properly. It's down to me Whereas before I might say, uh, I've got a price. It's too expensive I don't know why these women won't take it like it's not What's wrong with them? I don't understand why they won't take it like Some women are so so stupid. They're not buying this amazing product that I've created But it wasn't their fault. It's my fault because I'm not convincing enough I don't understand their pain enough So I got all of that from reading that book. Did I read every single word of that book? No I skimmed the pages. I looked at the first sentence and then let my eyes wandered down And skimmed over what was underneath, but I still digested the information. I still digested what was in there That's how you read a book a day Now another question I get a lot is how do you find the time to read a book a day? Now I'm averaging About I would say probably an hour 50 hour 45 hour 50 minutes per book to read a book I wish it was an hour, but it just isn't I'm still slow like I'm still slow I mean, you might be saying that's incredibly fast. That's incredible But I'm still slower than I'd like like I'd like to read A book in an hour because there's stuff to do right you got stuff the life life happens I can tell you this the only time that I can read that book is when is in the morning I can't do it at night time because life gets in the way it works happening I'm on the computer. I'm sending emails and making phone calls I you know, my my my attention span is very limited later on in the day so People ask me when do you read the book? How do you create the time? This is how I do it. I wake up in the morning I go to the gym I work out I get exercise I come back a shower. I have breakfast and then I get the book I put my cell phone in my bedroom. I turn it on silent. I stick it underneath the pillow So it's a fire. It's far away from me as possible I get the book I go and sit on my sofa and I open it and I look at my watch and I go one hour And then it doesn't happen. It takes an hour and like I said, it takes about an hour and a half hour 45 minutes But I commit to doing it and making it happen now I work quite late. I get up early because I want to go to the gym. That's part of my routine So on the days that I'm doing that I'm waking up at like 6 20 6 30. I'm walking up. I'm in the gym at 7 I'm finishing the gym at 8. I'm showered and have had breakfast and put on some clothes and sitting down to Read the book and turn the page by 9 a.m. And I say I'm done here at 10 and then I'll start my day But what happens is that it usually gets to about 10 30 10 45 and then I start my day So then my work day will start at 10 45 And then I'll work throughout the day and I've read the book and what I'll do is I'll take a photo of The cover of the book and I'll send a whatsapp through to ty ty Lopez who got me reading a book a day and I'll say red In fact, I'll show you right now One of the messages that I that I send to him And then ty will message back and say great or he'll say Don't read that crap Here we go if you're looking on the video, this is a whatsapp message that I sent to ty It's I just read the one thing by gary keller And I said red and then he responded with good one That's how I create the time So think about how you can do that in your own life. When can you create the time to read a book? Can you do it in the morning? Can you do it at night? Imagine if you did read a book a day, let's just say on average you read four or five books a week Five books a week Let's just say four books a week times 52 weeks in the year makes 200 and something books 208 books 200 books imagine how much how smarter you would be how much smarter you would be If you put the knowledge of sam walton and ray croc and the hiltons and richard branson and arnold schwarzenegger Speaking of which this is the next book i'm going to read total recor Arnold schwarzenegger I've already flipped through it about four or five months ago But i'm going to read it Or in depth now it's a big big ass book. Look at that that might take you three hours two or three hours But it's the same concept you're flipping you're scanning You're looking at photos You're not reading every single last word It's a good investment It's a good investment. I'll tell you another thing when you do this And by the way, send me a tweet at at james swanick if this has been helpful Send me a tweet at at james swanick j a m e s s w a n w i c k tell me what you learned What's the number one thing you learned about speed reading in this? in this This podcast Was this was this helpful? Please do tweet and let me know In fact, why don't you do this as well when you buy a book or you get your next book? Take a photo of it And go and post on my james swanick official page and say just read this book james Or just about to read this book. I'd love to see you do that um The other thing you can do is send a tweet out take a photo of the book That you're about to read or that you've just read take a photo of it And then send it to me as a tweet at at james swanick and say read And i'll just know I'll know that you've read it and i'll retweet you for sure I would be thrilled To retweet you if You had done that that would be great. They make me feel so good if i've managed to inspire you to Read uh, read a book. So again, here's a picture of my bookshelf Some of the books that i've read Okay Get your own bookshelf happening Now people are also also ask me why don't i buy on a kindle you can read on a kindle I just like to have the hard book in my hand I don't like the swiping it's kind of like tinder swipe left swipe right I'd rather have the book in my hand. I'm old school But you can read it if you can read in kindle or on your tablets and you don't want to buy physical books And it's easier for you And you you're not going to you're reading is not going to suffer because of it then do that At the end of the day, it doesn't matter how you read it just as long as you digest the information Just as long as you can summarize the book just as long as when you're out and about at dinner parties or speaking to friends You can talk about the books talk about the lessons that you learn from reading it One of the things that happens as well is that people think that you're super smart when you read a book a day And it's guess what they're right. You are super smart because no one does it Nobody does it So you say I read a book a day people go wow that guy must be so smart now my IQ is not that high I'm not the smartest tool in the shed But I'm wise because I got a hell of a lot of knowledge in here because I mean I'm downloading all the knowledge from some of the world's great thinkers the most successful businessman Great people in history I'm implanting their way of thinking into my brain So I hope this has helped hope this has helped um Yeah, follow me on instagram. I do take photos of the books that I read and I posted on instagram. It's at james swanick My twitter account is at james swanick. Send me a tweet. Please do head over to james swanick official on my facebook And like the page and i'm going to send you those personal notes and never eat alone by keith farazi winning with people john c maxwell and thinking gray rich napoleon hill amazing books Change my life And the notes that I took I typed out I put it in a pdf. I'm going to send it to you if you do that for me Uh do that for me and I would really appreciate it. I hope this has been helpful Get out there and read a book a day if you can't read a book a day then read a book a week And if you don't read books at all read a book a month 12 books a year is still better than what you're doing now, which is zero And uh, if you do that you're gonna You know people are just gonna they're gonna think you're a lot smarter. You are gonna be a lot smarter And you and you it's going to inspire you So I hope this has been helpful if you've got any questions, please do Ask me the questions on the fan on the fan page james swanick official Ask me a question or send me a tweet and I will answer your question there. All right. That is it for me Thanks so much for watching if you're watching the video. Thanks so much for listening. I'll catch you on the next one. See you