 it's satire. And I'm going to teach you about the open source projects and fascist thoughts. So friends, Ruby programmers, listen up. I have discovered a revolution, a revolution in marketing open source, a revolution in marketing social media marketing, a revolution in promotion better than Godline. A revolution in youth, it will change your life, it will change everyone's life. Refusionary technique is fascist propaganda. That's right, fascism. How sad you have. Sit back and I'll show you how. I read this book, Robert Paxton's The Avenue of Fascism. I don't read many books, but this was the best one. I need to stress fascism based on what they did and what they said. And this opened my eyes to how useful fascism is for promoting shitty technologies. For all for fascism to work, you need three accessions. You need community to convince them they are one. They have to be accessible to the community. They have to walk around and say things like that would be bad for the community. You shouldn't do that. That's awful for the community. They don't need to have some sort of humiliating element to draw everyone to this new community. It exploits insecurity and trust for their motivations. And then you have to create a landing, turning their fear into common action. We all know that everyone rails is really fond of making enemies of things. By doing this, you create two benefits. Unity for expelling intro members, rival web frameworks, things like that, and profit for getting money and power behind your wildest dreams. So I came up with an acronym, this is for our members, really love acronyms. Che up. Community, humiliation, enemy, unity, profit. The Che side is your external face to the world. It binds your followers together just like Ace and Pan dates. The three accessions interact and create idiotic fur. Their brains turn off and they repeat your catchphrases, like stab in the back and not the dermity, or convention or configurations, or events over friends, or citizen journalists that you can post. Let me read an awesome quote for you. The fascist theater wanted to bring his people into the warmth of belonging to a race not fully aware of its identity, historic destiny, and power. The excitement of participating in a vast public enterprise. The gratification of submerging oneself in a way of shared feelings of sacrificing one's petty concerns for the group's good and the thrill of domination. The essential promise that you have to give is some imaginary upside. You don't want the real one because the real upside is for you. But something like, hey, if you help people be famous, or you make tons of money in my community, even better if it prays on some rational fear like xenophobia or racism, and even more better if the promise is implied. Early fascist movements flaunted their contempt for bourgeois values, and for those who wanted only to earn money, money, filthy money, they attacked international finance capitalism almost as loudly as they attacked socialists. They even promised to expropriate the parts of their owners in favor of patriotic artisans and large landowners in favor of peasants. So remember, there's what they said and what they actually did. But this is what they actually did, the upside. What's bound to get the youth to utilize their rational furger and create a desperate unity of purpose? To craft a beautiful Ponzi scheme to gain new profits and power. Once in power, fascist regimes banned strikes, dissolved independent labor unions, lowered wages and purchasing power, and started running the ominous industries to the immense satisfaction of employers, the real upside, cash. Once you have your assessed followers, you can screw them over with backroom deals, Ponzi schemes, power grabs, manipulated public opinion, and most importantly, free work from the suckers. Next, I will demonstrate this revolutionary propaganda technique in the real world. I'll start with my own free hackers union as a failure. Free hackers union did go anywhere. Does anyone remember the free hackers union? Oh, like five years ago, that's probably it. So I said, here are a community of hackers. We've been humiliated for years by business douchette. Oh, God. We must create a club that excludes the business douchebags. Unity, working as one, we can fight them and take back control of that yet. So that didn't really work because we were all decentralized and started with this anarchist group. And there really wasn't a problem. So there's no upside. So why would anyone want to join this? Don't follow my lead. Vail. Let's strike community. We're a community of programmers releasing source code, corporations with closed source of who really ended us for years. We must create a free software to fight our capitalist enemies. Eventually fragmented by the open source community. So they started getting as big as they could have. And they were actively against the profit. So again, fail. So don't follow these in your project. Instead, let's look at something that's not an open source project, but sort of an open source project. By the way, I am not a Republican. When I criticize a Huffington Post for being a bunch of bad stabbing, bad revealing actuals governance, I'm not a Republican. I'm not. We are a community of citizen journalists. We have been humiliated by Fox News. We've been serving this for years. We have been fighting against the mainstream media with grassroots journalism. This convinced thousands of people right for free. And Huffington Post sold to AOL Time Warner. They conservative news my name. I received this email from Roddy all on September 8. Hey, I heard about your podcast. You want to put zero on you in Model 2? Oh, I'm sorry. That's a lot like what I'm going to Model 2. Then in November 9, he announced that joint was buying his stuff and funding it. What's funny? Because when I was at their office, and I went down there and talked to them, they were all these guys working on it and joined this funding the hell out of it. So why are they saying they're funding it in November? Let me give you guys a little calendar lesson. So September, I see Roddy with a full team with tons of money being spent. October, November. So my claim is they create a team. Why? Well, obviously, there's some kind of upside. So let's look at no jazz. We are a community of JavaScript web developers. Fred's have been humiliating us for years. We must use events to fight threats. This prevents thousands of programmers to work for joint for free. And except they change to the contributor license agreement, so that they can read license note and they deal with Dell and Intel and all sorts of other companies. And they were funding it for months and months and months before anyone showed up and they didn't look like Roddy was a way better programmer than he actually is. The profit is joint will be the only company to really make money on note. Anyone remember this? Linux is going to destroy Windows. This is from a mousepad that someone I work with actually still owns. It's ten years old. He keeps it clean and everything. So let's look at Linux. We are a community of Unix head kernel hackers. Microsoft has been humiliating us for years. We must rise up and expand and destroy them with tucks. They're just giving us thousands to track software for Linux. And all the Linux company named all this money. How about Java? We're a community of former C++ programmers. C++ has been humiliating us for years with this hardware's collection. We must defeat C++ and any companies that use it. Join the Java community product in the process and be free. Committing billions of dollars in free development, supporting corporations, while some of our systems control the JCP behind the scenes worth a purge. Does anyone remember the JCP? Yeah, on rail. Now let's go over beyond rails. We're a community of web developers. In 2004, Java has been humiliating us for years. In 2005, Ankle Brackets has been humiliating us for years. In 2006, Anker Price has been humiliating us for years. Fuck you. 2009, WS Dessert has been humiliating us for years. And in 2011, I am your new animator. Defeat the evil Java XML enterprise so that it shops companies, small dogs, large dogs, whatever else you can come up with. Yes, people. I have become so powerful that I am the foil for an entire community of people. By the way, I thought you did all sorts of slides. This is just lame. I mean, it's like a big ass. Yeah, yeah. It was super awesome. It was an amaz. Oh, and everybody keeps you on this picture. This picture has got to be laid like crazy. I'm in Italy, in Pisa, Italy, playing a left-handed guitar upside down, looking like I know what I'm doing. That works. This created unity of thousands of programs through both software and 37 signal. They can run a multi-million-dollar business with only a handful of people because of this. Other companies actually have eight people to get that. So you must watch out for your enemies. It's important to know that enemies will stop you. Everyone basically knows that's just when they see it. God willing, the law demonstrates that. Eventually, as you discuss something, and all your rabid fans, pile on one person and call him an idiot, because you're afraid of humiliation. You're obsessed with humiliation. And whenever a troll says something, God shut him down. Otherwise, you're going to get humiliated. But they typically can't define it. Now that I've defined it by a shade of, you must be on guard. Choose your enemies wisely, for they will know what you're up to. The best enemy is no enemy. Just don't have one. Communism is great with capitalism. It was going to take forever to kill capitalism. And even after they did, they could just call someone secretly a capitalist. NoJS is doing a great job with those with threads. We must applaud NoJS for their wonderful choice of enemies. Everybody can be the greatest choice, right? There's never been a great choice. Because you need them. Not like Java, XML, WS, Desktop, Enterprise, or me. Those are things you eventually kill on. You have to move on next month. For example, a socialist, straight unionist, communist, gypsies, and Jews. See, eventually you just have to pick your next one over and over again. And then you run out. It just runs out of steam. Those enemies suck, because you can destroy them. Then you need a new one. The biggest risk to your fledgling regime is the truth. It's the truth. The change side can't know about the upside. If the change side of your little operation knows about the upside, and they know about your bathroom news, meals, or they figure out the policy scheme, and they see that you're secretly making money, for example, wiring and funding a bunch of programmers to hack with one guy to claim one guy works on it, then they'll leave or revolt. Here's an example of what can happen to your machine if you're not paying attention. Oh, let me just see the red line. See the big drop in the blue line. Some day they might write one blog post that's weird and sort of odd or really funny, and have to completely trash your entire operation, because they just don't like it. Now, how on earth will you stop your enemies of your revolution? Why? With believable lies, disinformation, and more propaganda. You have to say they're paranoid, because nobody believed they were using this pattern. That's just crazy. You have to call them conspiracy theorists. Mentioned tinfoil acts as much as possible. You have to question their moral character. Maybe spirit remembers about their sexuality and religion. Anything really. Anything to keep them distracted from the truth. That you're just doing it to get free work out of a bunch of solders. Now, let's apply what we've done here. I always like Ruby. I believe it will be destroyed by Ruby on Rails. Projects like Puppet and Chef are the keys to Ruby's future. Let's apply what we've learned and see if this works. This is the problem right now. I wrote a very nice book. I wanted kids, anyone, to learn how to cook. I wrote a great book, and I kept running the programs, who thought they could do it better. And they had bizarre ideas, so I said, you can't modify it, but you can distribute it for free. And the first thing that some guy does in Ruby on Rails at Engine Guard, is he decides, for whatever reason, he's going to rip out all the Python and put Ruby in it. This shows a complete lack of understanding of the student. It doesn't matter what language students use. But then, he decided to throw a big fit when I told him to house some class and quit getting my book out with Ruby in it. The reason why I got that was because people were coming and asking me when I was going to finish this book on Ruby. I was doing a book on Ruby. What the fuck are you talking about? So, this is the problem. The gist of the whole issue is that everyone in the industry thinks of this. This summarizes Ruby on Rails. But this is not Ruby. Would everyone agree with me that this does not represent Ruby? So let's see if we can fix that. Let's start a community of two Ruby programs. We have been humiliated before it destroys us. We can be unified against the Rails newsbags to make us look bad. We will profit from Ruby as free of Rails and respect it once again. Yes! Yes! Did it work? Yes!