 The habituation effect can have a significant impact on information spreading processes. In particular, when habituation is taken into account, the propagation of information becomes more difficult as people become less receptive to further exposures. This phenomenon is particularly pronounced in the case of repeated exposures, where the habituation effect leads to decreased responsiveness over time. This article was authored by Piotr Bartko, Kemal Bortko, Yaroslav Jankowski, and others.