 $50,000 a month. That's how much the guy who wrote this book says he'll be making this year from this 128 page Cheaply printed pamphlet, but the catch is he didn't actually write this book himself today You're going to talk about how to sell an online course without being the expert. Let's get it Hey, it's christian the work from money where guy back today to talk to you about creating a digital asset when you're not the expert because We've been talking a lot about selling online courses creating digital assets things that make you money Or you build them once and they pay off over and over again, but the problem is I don't know about you But back when I was getting started. I didn't really feel like I was an expert in anything And so I didn't know if I could be the one to create an online course So instead what I did was I focused on learning marketing that could apply to any type of business any industry And then I went out there and I partnered with people and helped them sell And I let them be the expert if you're wondering how big this can really get one of my mentors was making a million dollars a month From a product that he was not the creator of he let the experts do their thing He let them take care of the students and he focused on all the marketing And just so you know how easy this is I wanted to show you this book today because this is 128 pages I just got it in the mail and I paid $200 for it, which I think is a great deal You can see this probably only cost $10 to print But here's what happened this guy created this booklet and then he sold it for $200 And he went out there and he just interviewed 12 experts And inside this book is a print version of those interviews and you can see it's in about triple spacing So it's 128 pages, but it's probably like a 20 minute interview for each person And so he just went out there and he interviewed these people He transcribed it and then he turned it into chapters in this book And he labeled it by the expert put a couple pictures in here even Now if you're wondering why would the experts do this? Well, you're saying hey Will you trade a 20 minute phone call in exchange? I'm gonna get your name out to thousands of people and I can link out to your website In this book that I'm giving away or that I'm selling and so It's a pretty good deal for the content creator if they don't have to do any work to create this program And it's a pretty good deal for you because you get to sell it over and over again And you can own the rights to that Now the more extreme version is a friend of mine just told me There's a guy out there who he runs out a big house and he brings in a film crew And then he invites a whole bunch of experts over for a weekend And he produces their course for them for free in a high production value format And in exchange for this they give him the rights to sell Their courses now he can sell their courses in on his website and they can sell their courses on their own So he has this website with dozens of course creators Courses on the site that he can sell over and over again, and he has that digital asset So you can see it's really quite obvious that you don't have to be the expert to create and sell online courses or digital assets Now I want to give you three tips to go out there and do this because like I said This guy is making a $50,000 a month revenue stream just from this one book tip number one is focus on one big outcome So the name of this book is a thousand buyers a day Now that's a pretty strong outcome right if you're somebody who wants a thousand buyers a day for this product You're going to be very interested in this book So instead of saying learn digital marketing or get better at facebook ads instead of selling improvement in something He just has a really clear visible outcome that you can imagine in your own mind And you think oh, yeah, I want a thousand buyers a day. So i'm going to go ahead and get this book So your course should be the same thing right you have one big outcome And that's the name of the product step number two is attract the right clients Now he could have said get a hundred buyers a day or get your first sale But he most likely wanted to attract more experienced marketers here Now if you've never made a sale online, you're probably not going to buy a product That says get a thousand buyers a day. That's going to be too far out of reach If you're somebody who's already had thousands and thousands of sales like me Then you're going to be very excited by the prospect of a thousand buyers a day and you're going to buy this program So he most likely wants to upsell into a higher ticket program from this book And he's trying to attract the right clientele now It's also a clientele who can afford to pay two hundred dollars for a 228 page printoff So he's doing a really good job of naming this properly with a big outcome And then attracting the right clientele with the promise that he's using tip number three is work with the very best So both my mentor who was doing a million a month and this guy They recruited some of the best minds to do the product And like I said, it didn't take much from these content creators Maybe a 20 minute interview and he turned it into an awesome product Now like I said, I'm happy to pay two hundred dollars for this because the knowledge that I've gotten Out of just the first 10 pages is worth it to me I can easily make two hundred dollars back on what I've learned And that's because he chose the right people to work with on his product So don't be afraid to go out there and go after the best These people are usually too busy to be creating products themselves So when you're saying, hey, I'd love to send you more leads of qualified buyers just from a 20 minute interview There's a good chance they're going to be interested in taking you up on that You're not asking for a lot from them and you're asking to give a lot in return So aim to provide more value than you take and actually make this a win win for you The customer and the content creator and that's how you go out there and you create your digital asset without being the expert So let me know in the comments. Have you thought about starting an online course? And if you were worried about being the expert, how does this sound? Why don't you go out there and partner with the expert? So you don't have to start as the expert yourself Now you'll be the marketing expert if you need help with that come join us in wfa Where we teach you all about digital marketing and how to go out there and bring in unlimited clients for your partner in this business So one more time focus on the big outcome with your program attract the right clientele Who can afford it and we'll get value out of it and partner with the best That's how to create a course without being an expert. That's all for today. It's christian the workman or a guy See you on the next one