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Published on Aug 21, 2012
How we taste and enjoy food is largely based on our sense of smell. Richard Ambrose and Jonny Phillips conduct a taste test while plugging their noses, as well as present their own flavored potato chips to a panel of professional food tasters. ➡ Subscribe: http://bit.ly/NatGeoSubscribe
About I Didn't Know That: Two industrial scientists, Richard Ambrose and Jonny Phillips, explain the science behind everyday life... from microwave ovens to beating a lie detector.
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