 How can you be fake and get real engagement? That's the best way to think about this tip and something that every one of us can do, but everybody is not brave enough to do it. You put mistakes in the videos so you can get comments. I mean, it's like a social engineering the comment section. So it's like the most popular one was I did like a tic-tac organizer. So it's like, so that the tic-tacs don't shake. You could do 16 on one side and 16 on the other that fit back into the tic-tac box. And I said, so there's 16 on this side, that makes 36 tic-tacs. That video has 20,000 comments of the people telling me it's 32, not 36. That's why they had the evil in your evil. Right, exactly. Yeah. Beautiful. Very simple. Very simple. This is why I said a lot of people won't do it though. Why? Because of the judgment aspect of it. Yeah, nobody wants to look stupid. Nobody wants to look stupid. There's a bunch of strangers on the internet. I was like, real life SpongeBob. That was a little strange, but no, it's real. I like social engineering and things like this. You can play off of negative parts of people. I know that people, especially on the internet just cannot resist the urge to correct a random person they've never met in their life. About the smallest thing that they, we all are human, you know, Hey, there's a good chance this person was just moving fast and forgot, but I need to tell them that that end in the single is too far apart from what it's supposed to be. Right. It was a hundred word post and they misspelled one word. And somehow- Should turn to the S.A. Turn to the A. Exactly. I got to respond and feel like, yeah, they got all those other words, right? But- Just dumb ass forgot this. This one part, everything else is great, but there's one part right here. Why is that beautiful? How can artists apply it? So I think one, just paying attention to what triggers your audience. Not even all with your audience. Let's say people at the surface level and then your audience as you're building are able to get more success. I was going to say, because the best people to trigger are the people that don't know you. I wouldn't even say that. Your audience is villain. Boy, what you mean? There's some audiences that have an innate villain. Okay, yeah, okay. Right? In public. There's a- Like, oh, this is my social agenda and then there's some people who are against that social agenda. So I'm going to anger the people who are against it to make the people who are for it stand stronger. Yeah. Uprise. Be like, ah man, see, there it goes. There those people go again. It's like the Beyonce example. I always use Superbowl. All right, you remember her Brutal Mars. Love that performance. And, you know, good job, Cold Play for inviting them out. That's that performance. I watched it. I said, oh my gosh, this is amazing. That was great. I really felt refreshed. I was happy. People I knew that were happy. Enjoyed that performance. Good stuff. You remember that? I do remember that. Did you like that performance? It was cool. All right. You know, you got some work on your judgment to do. It was amazing. Now, what happened after that? You remember what happened after that? Somebody fucked up. This money fucked up? Beyonce fucked up in the performance. She fell a little bit and that kind of became a thing and she recovered and the recovery became a marker. Wait, was her Black Panther performance? That's what it was. Right? Yeah. Look. I didn't even think about it and noticed it because I'm just Black. Sometime, man, but you can see Black Panther stuff and not even be Black Panther because that's just how ingrained it is. You know what I mean? It's just there and not always just to shout that out. But yes, people were angry because she was repping the Black Panthers and that was when I first truly started to understand how some people view the Black Panthers in this extremist way. All right? And allowed the government to manipulate their opinion of the Black Panthers, right? And of course, like all groups, maybe there are some people that, whatever, whatever, but no, like, we know by and large the Black community generally doesn't look at it that way, right? So you see all this uproar. The community that understands and sees the Black Panthers in a more positive perspective would see that performance and then there's no virality or emotion that came from it. From the Black Panther aspect of it, right? It just is what it is. Oh yeah, cool, whatever. Keep moving. But then, the people who are angered by that, the villain of that community in that particular issue, they got angry. And then, when the community that supports or views a more positively learned of the people getting angry and spewing their comments and the hating, da, da, da, da, that's when you create the friction. That's when you create the virality, the polarity, and things take off to another level, right? So that's how it works. You can't just introduced a message to an audience that agrees with it when you're working in those type of landscapes. It's best, if we're talking about virality, social engineering, to introduce it to the crowd that hates it and then tell the crowd that loves it, how the crowd that hates it is acting. That's true, that's true. It's a whole game you have to play. It should just be falling on deaf ears, oh yeah, good job, that's dope! Because you gave it to the people that love it. And now you're mad, they just kept moving. I think people realize that virality typically comes from people that don't agree with the thing that you did. Even he spoke on the video how it went viral because people were correcting me on my thing. His audience probably didn't care. They probably were like, oh, he made a mistake in the thing and kept pushing me. There's probably random people on the For You page. Stupid motherfucking misspelled this word, dumbass. You know what I'm saying? Let me take a quick second to say if you're an artist trying to blow your music up or if you're a manager, a music professional in general trying to help an artist blow their music up, I have something that's a game changer for you and it's completely free. As you may know, we've helped multiple artists go from zero to hundreds of thousands of streams. We've helped multiple artists go from hundreds of thousands to millions of streams, chart on Billboard, GoViral, all of that stuff and we've now made the way we've branded multiple artists and helped them go viral completely free step-by-step in Brandman Network. All you have to do is check out brandmannetwork.com. You apply. It's completely free, but the thing is we're not going to let everybody in forever so the faster you apply, the better your chance of getting accepted. Brandmannetwork.com. Check it out. Back to the video. Man, I know artists, content creators in general, typically dislike those type of people. Those are the people that give most creditors and artists anxiety about posting, makes them scared to check their DMs. Dislike which type of people? Like the trolley people that comment stuff like that. For sure. But what they fail to realize is that those are some of the easiest people to trigger. You want a viral moment? Find that group of people and fuck with them. Do something to piss them off. Respond to that comment in a certain way. Watch how they hit you back with eight more that Boucher engaged in on your video. You know what I'm saying? I think this is a great example because he's just going off with something as simple as a clerical error like I made a mistake. But I do think you can be intentional in your viral campaigns about what emotion do I want to trigger and people and then work it backwards from there. So I don't remember what article I got this from. This was something like super early in our influencer marketing strategy building where I remember reading this thing that was like if you want something to go viral the easiest emotions to trigger are laughter, anger, sadness, and there was one other thing. I can't remember what the fourth thing was. There was like these four emotions, like you can trigger something in one of these buckets which is probably going viral. So now I even think about it with our influencer campaigns or just viral campaigns in general. What is the top of the line emotion that we're trying to hit? We're trying to piss people off. We're trying to make them sad. We're trying to make them laugh. We're trying to make them feel like romantic and lovey. And then you work it backwards from there. Okay, what's the core idea? And then how am I going to communicate the idea? And then what are some of my little dressings Yeah, I think the thing I want people to take away from that is like, you know, it sounds messed up to say, figure out what triggers the group of people you're trying to get in front of. You know what I'm saying? And if they're your audience, then maybe you walk that line pretty tightly but they're not your audience. Hey, man, it's all fair and love and war, bro. It's all fair when you're building the fan base. Hey, man. But the thing is, you don't also have to do it in that way where you're making a clerical error mistake. Yeah, right. You can also do it in a way where it's less of a mistake. It's just I don't even know what to call it intrigue or something or something. So here's an example to better display what I'm talking about. Let's say I'm rapping and I'm on the street, I'm rapping. All right. Better. Yeah, I'm singing. I like that better. I'm singing on the street. I'm killing it. All right. So in this video, there's this monkey that does a backflip. Yeah. I'm not acknowledging that I'm singing and everything and maybe I don't actually know when I'm recording a video but then when you post that video, what's going to happen? Does anybody even say anything about the monkey doing a backflip in the back? I'll see that monkey. All right. And she's killing at the same time. It becomes these extra things like these Easter eggs at the end of the day. The social engineering aspect just comes from creating a what an environment intentionally to encourage that conversation no matter where it comes from. Yeah. There was this one artist I follow on TikTok, this rapper named Akin Toya. And I remember his early viral videos he used to wear like a, I think actually he wears like a bunnet in his videos while he's freestyle. Really? Yeah. He does. So he wears a bunnet while he freestyles like it was one day when I scrolled through his page and saw the point where he first started doing it. And then the initial comments was like, oh, you know, you look, you know, insert slur here, you know what I'm saying, take that bunnet off all that real rappers on blah, blah. And I feel like there was a point where like he looked at that shit and was like, oh, this particular group of rap connoisseurs as we should call them are triggered by this satin fabric on my head and it's raking in the views it's causing people to defend me, right? It's overall boosting my profile. And then if you go look at his page he's always rapping in the bunnet, you know what I'm saying? I think he's been doing it. I don't know if he stopped because I haven't super looked at his content recently, but I mean he rode that train for like a good like a year and some change, you know what I'm saying? Why not? And so like, that's he comes from what I feel like is the model of me, man. But I find something that is triggering a group of people I'm riding that way forever. Great, great example. 6ix9ine. 6ix9ine rode that trigger wave for the outside audience until like the goddamn fairs got him, bruh. If the fairs didn't ever stop them, who knows what type of men as he would have still been in the bay. Aye, bruh. And that's how I feel about riding that shit. To the fairs get you, bruh. The wheels fall off. To the fairs get you. Aye, that's a new wave, bruh. Oh, man. I think that's the perfect way.