 One of the most important things that I tell folks is I don't want the lesson to be that more is better. I'm not here to tell a CEO that instead of working 14-hour days, you should be working 18-hour days, because I don't believe more is better. I believe better is better. But what Kobe did was he figured out a strategic way for him to have a competitive advantage and he went all in. And that is a lesson that I want folks to pull from. Find where you can have a competitive advantage and make massive investments in that.