 Last month, Metta presented a plan to European regulators to comply with European Union rules that require platforms to get user consent before targeting them with ads. If a user doesn't give consent, the platforms still have to offer the service. They can't just make you pay. Metta's plan would let users who consent to personalize ads continue to use the service for free. Those who don't consent would have to pay a fee. How much are we talking about though, Tom? Yeah, so the rate would be around 10 euros a month on the desktop, on mobile, because the app stores, both Google and Apple, take a cut, they would charge 13 euros. And then if you have a Facebook plan, you could add an additional account for six euros per account. At least that's what the sources are saying. None of this has been officially announced.