 Hey everybody, welcome to Monday morning. Good to have you here Please make use of that chat section there. Put any comments questions suggestions I don't tell me what the weather is where you're at. It doesn't really matter, but just make sure you participate I've got it set up here where I can chat back and forth with you. We're live on Facebook. We're live on YouTube Should we be live more places? That's enough. I think that's enough. Okay today We're gonna be talking about some tricks some tricks and tips that you can use to really explode your website traffic If you have a website, tell me about it. Put it in the chat section. Let me know I know some of you guys aren't gonna be watching live You're gonna be watching the recorded version and that's fine too. I come back. I go into those comments I answer you guys got a bunch to do this morning. I think I got a couple hundred I've got a respond to this morning and that's exciting for me. I love doing that. I love getting questions from you guys I love getting your comments. I love getting your input. So please please please make good use of that chat box Make you good use of those comments if it's recorded And yeah, we want to talk about websites. Oh, yeah I also want to talk about the fact the fact that you need to subscribe you need to hit that subscribe button down there Turn it from red to gray if you don't mind by clicking it And as soon as you click it a bell is gonna pop up a bell that looks identical to this Well, not exactly identical, but there's gonna be a bell next to it and you need to Turn all bell notifications. That way you're gonna be notified every time I go live Every time I upload a video you guys will know about it. So please please please Turn all that stuff on make it a lot easier for you. You don't have to go hunting and searching for my stuff It'll just be there. All right, so let's check this out today guys if you've got a website So be a sharp. What's going on? BAS tech Okay, cool. So that that may be her website right there. So if you're good to have you here, I really appreciate you being here today And you are with us on YouTube you're on YouTube. Okay, because we got Facebook and we got YouTube going so we got a boat going so guys really you Don't want to miss today's session today's session is so very helpful These are some I guess tips and tricks, but also mistakes that people make, you know Sometimes the work you do is actually a mistake and I want you guys to know about it when you're doing websites I've been online since 2009 and I say online. I mean I've used the computer online much longer than that But actually earning a living since 2009 So I'm going on 12 years if I can do the math right at 12 years of making some money online I've sold millions of dollars above digital physical products. This channel is really Y'all's channel. It's not my channel. You can call it from the cell if I say that, right? But it is really a channel that I want to be a resource for you guys to keep coming back to To learn different things you can do to make money online I think it's it's an awesome thing to be able to make money online I think that's really really cool to be able to do that So that's why I had this shit. All right, so let's jump right into it I want to I want to go through this list you are compiled a list of different things But I know a lot of you just really struggle with what you want that website to look like if these items are going to really help you out a whole lot The first thing I'll tell you is that when you're doing a website and you're doing Facebook and you do it Instagram and you're doing all These different things keep things consistent. That's number one. Keep things consistent a consistent brand is more than just a logo Okay, so don't think watch that my logo on there. So it's consistent. No, that's not consistency You want to have something that people can easily recognize easily Recognize keep your style keep your font keep your color and logo consistent. Okay, so all of these things It's not only your your online store, but all your other platforms social media Like I said Facebook Instagram, whatever you're doing tiktok. Make sure they're all consistent. Okay And if you have a hard time with this What I suggest you do is do one platform Okay, let's say you take your website and you get the font you like and you get the logos You like and you get the colors you like and you set that aside Maybe on another computer and then you pull up your Instagram Then you pull up your Facebook make sure they all look the same. Okay, you want to be recognizable guys If you're not recognizable, it's really hard to build a brand and I'm doing another video this week I'm going to be live today Wednesday Friday and Saturday Okay, so if you missed any of these you can go back and watch some of them But I'm going to be live four days this week So you can get some really good information, but I'm going to be doing one one branding And it's an entire half hour on just branding, which I think it's pretty cool I stuff that you really need to know all right So you need to number two develop a brand voice. Okay a brand really goes way beyond your name and logo Okay, it really tells the people out there who you are How you're going to show up in the world? What do you want to say to the world? What is your message? Now my message for survival cave food, which is my Ecommerce business that I sell survival food on is helping families prepare And that's what we do whether it's a hurricane whether it's a tornado or fire or flood Whatever it is we want to make sure people have food So survival cave food and you guys can check that out too. That's survival cave food calm But you'll see the branding there All right, so your brand is really an exciting opportunity to connect with your customers You can tell people why your product is unique and you can gain customer loyalty You do want to try to set yourself apart from everybody else explain why you're different Okay, if it's the same thing over and over again, you know, they could go anywhere to get it Why are you different? Maybe you have better services. Maybe you have better customer support Or maybe you have really fast shipping. Maybe you have a higher quality product, you know survival cave food That's what we we go to is we have a higher quality product. We have some of the best canned meats in America We've been there for you know over a decade now And it's funny because I see people try to do knockoffs of her product and it's not even survival food You know, they'll take some company and canned some meat for them and they go look it is survival food No, it's not okay. It doesn't last as long as our food. It's not processed the same way. It's not good And I see this over and over again So make sure your branding matches what your message is When it comes to shopping online, I mean guys, this is a different arena Okay, you can develop that voice and the key design elements which are available You know, no matter what website platform you're using whether you're using wordpress or whether you're using wix or google or Magento or whatever it is But there's so many tools out there now you can set yourself apart from everybody else And that's what you've got to do you got to set yourself apart Guys, don't forget to use that chat section I don't see a lot of people use that I want to make sure you get your questions answered You're putting out the name of your website there Your your commenting on what you like what you don't like what you would like to see training on So make sure you use that that is true also if this is a recording you're listening to Now right now just so you know if it's recording or not It's 1007 central standard time right now in beautiful downtown, george Georgetown, texas. I guess we're really downtown. I don't want to say that but we're in georgetown, texas Which is just north of austin Um, but your your brand when it comes to shopping online You can deliver that voice and design elements rich Just as rich as you can possibly make it so that people really know who you are To get started, okay Now if you're wondering about how do I get started doing all this share? Use a custom font and color palette to connect your brand across all your different platforms You can choose from unlimited number of colors and plenty of typography options Right from the internet, okay Default is a really good site to go to da fo nt And it has all kinds of different fonts in there. The one thing I'll tell you and I see people do this And it makes it look so horrible is don't mix a whole lot of different fonts on your website. Don't do that What you can do is you can take your font and you can make it italicized or bold in different places on your page But keep consistent with the same font when you use a whole bunch of different fonts It just it just comes out ugly Okay, so that's really important that you understand that you can't mix all these fonts guys It just doesn't look right next thing. I'm going to tell you number three. I think I'm up to number three Yes, I am number three is use really high quality photography. Okay Now all of us now have these these phones. Okay, and these phones can really give you Beautiful pictures. I have the iphone 13 pro max whatever the heck it is biggest You know best one they have and it can take videos in cinematic Mode which means the background is kind of blurred out But the person that you focus on is very crisp and clear You can do the same thing and what do we call that? Let me pull something up here guys I want to I want to make sure I tell you the right thing Portrait mode when you're taking pictures you can do it in portrait mode What portrait mode means is it really focuses on whatever the object is and blurs out the background So it makes it stand out. Okay Images can draw users to your website quicker than almost any single element you could possibly use as a matter of fact 90 percent of shoppers believe that the quality of the product photos is extremely important to their purchase Or at least very important. They're not going to buy if you have bad pictures I see a lot of people will have a product when you stock pictures that's on the manufacturer's website Now we are the manufacturer. So I've got no excuse for that However guys you want to have really great pictures and you don't want to have one or two You want to have a bunch of them? Okay, you would have numerous pictures of your products super important that you do that Presentation is sometimes as important as the product itself Matter of fact, I would say that's more important than the product itself You want to be meticulous about the way your product looks in the photographs on your site You don't have to have a lot of equipment. Like I said, I've won these cell phones It has a great camera on it, but your lighting is super important So make sure you have the right lighting don't backlight things I see a lot of people do that where they'll have a light behind it And then they take a picture of it and you got all these shadows in the front You want to make sure it's lit from the front you can have a light behind you But you need front lighting to get a really good picture Just as important is how you take the photos is how you create the overall design of those photos You want a couple of your product shots And lifestyle together. So, you know, if you have I don't know some exercise Gadget, let's say let's say it's some weights, okay Pictures of the weights are good, but pictures are people using those weights is so much better Okay, because they can actually see it in action They can actually, you know impose themselves into that picture and say hey, that's what I'm gonna look like doing that You can do some before and after pictures if you want to do that if you're doing the exercise thing But basically you need to have great pictures And if you have a lot of distracting things in the background, that's not good You want to crop all that stuff out? You also want to have some images where it's just the image on a white background You want to have some PNG images PNG images means there is no background whatsoever And that's what a lot of websites like google are going to require you to do is to have You know the background I said google, excuse me, amazon is going to require you to do that You want to uh fix the pictures, okay, and how do you fix them? You want to adjust the color the brightness the contrast And even add text and images right in your photo editor now. I use photoshop However, there's a lot of photo editors out there now There's a lot of cheap ones you can get for nine or ten bucks Why have you know a picture that you took and you didn't retouch it? Why have that? I don't understand that you want to make sure it looks as good as it possibly can Okay, now the next thing I'm going to tell you Now number four is I want you to share your work now This may seem like a really really obvious things But a lot of website owners forget to share their website promotions with people they know It all starts with a single person You know, I can't count how many times I've been out in public and talk to somebody about online stuff and said Hey, this is my channel and they said well, I'll check it out when I get home I say no pull it up right now on your phone and hit subscribe I've got a lot of subscribers doing that now. You may say jr. That sounds kind of cheesy And I would be embarrassed doing that Well, then you're going to be more embarrassed when you get bills in the mail and you can't pay them Okay, I would rather Tell somebody about the channel and watch them subscribe as I'm standing there Then to be scared to say anything about it and then never they're going to go home and forget about it They're never going to look for your channel, you know, so if you're out in public somewhere, you know, it's a well in one thing Every subscriber I have I got one at a time. I didn't get 50 subscribers at a time. I didn't get 100 I got one We're approaching 6,000 now, which isn't huge. I understand that however I started with zero and I'm going to keep going and going and going as we build the channel and help you guys out So you got to share your work. You can't be scared to share your work If your website is connected to different social media platforms talk about it on those other social media platforms You can also add a social media integrations Um, I have one and I can't think the main one I had now that now that I brought it up. This is what happens when you go live, okay You've got this information in your head, but it's hard to get it out your mouth Um, I'll think of it. I will think of it. You know, I'll cover it But you want to make sure you do that You want to make sure that all of your Viewers can connect with you. Okay. If you don't have a link going to, you know, your social media platforms On your website, you need to have that. Okay, that needs to be there now I am not a proponent of having huge logos for facebook and instagram and you know, youtube at the top of my website Because what that's going to do is it's going to pull them away from your website You want to have those links down in the bottom somewhere so that they can find them But you want to make sure that they're not leaving your website to go there because they will do that They will do that. Yeah, actually, okay Hey guys, this, you know, some people will say to me well jr. I've done that. I did that three years ago I did this and this and this you got to go back and revisit you will be surprised how many things break on a website I don't know why I don't know why I don't know if there's some demon that comes in there and messes up the website or dot But somehow things always seem to break on your website. They break on your emails. They break on your links You've got to go back and check these things and you got to update them You know, it's funny I can go to a website that was made 10 or 15 years ago and I can look at it and go Yeah, that was made 10 or 15 years ago It's really pretty obvious when you see some of these websites how old they really are You've got to update your website. You got to keep it fresh You know, and if it's not something you want to do go to upward go to five or higher somebody I have a couple people that helped me out on my website. Well, I got actually four people five five people that helped me out on my website And I need that help. I know I can't do all this on my own My job is to create content Now that's not to say that I shouldn't know what they're doing or how long it takes Or you know, any of those things because if you don't know that you can't manage them Okay, you can't manage them if you don't understand what they're doing. It's so crazy I see people go out and hire people to build websites and do sco and do all these things But they don't know how to do it themselves. So, how do they know if they're being charged right? How do they know if the work is even getting done if they don't know how to do it? You know selling online guys is is you got to wear a lot of hats Okay, you you've got to be the marketer. You got to be the salesperson You got to be the sco person You got to be the designer and I don't mean you have to do all those jobs every day But I mean you've got to understand all those jobs and what they entail because if you don't do that You're not going to be successful All right, number five. We're already down to number five. I only had only had five. However, I've got some bonuses for you So hang on Be very direct and deliberate. What do I mean by that? Every element in the design should exist for a reason I see a lot of people putting flop on there and animations and stuff If it's not going to help you if it doesn't lead That person to getting something of value or purchasing your product get it off your site Because if you put a lot of that stuff on there and the site loads really super slow, you're going to lose people Don't use color or font or picture just because it's trendy. I see that all the time Don't do that do it because it's deliberate do it because it serves a purpose for you Use it because it means something for your end user. Okay, your brand What are they going to get out of it? If you look at an element on your site and you feel like well That's not going to lead to a sale or lead to them knowing my brand or giving them any good content Get it off get it off your site I think that's one of the hardest things for people to do is to delete stuff from their site They they put a lot of time and effort in it. They want to leave everything there Sometimes you've got a clear house. You just do every decide or excuse me every design decision You make should be deliberate choice. Okay Think about the goals that you have for each page. Why what, you know, if they go to my category page Why are they on my category page if they go to the sales page? Why are they on that sales page? If they go to let's say describing my chicken or something in the can What what is it? What's the goal for that? You know, you've got to ask yourself that Creating deliberate design elements. Okay is very very important. Okay There's apps for this that can help you with this stuff But bottom line is if you're not good at it, don't be afraid to hire somebody Just understand what they're doing how long it's going to take for them to do those things. Okay Now a couple bonuses for you I just I just want to let you know you can move copy delete a lot of things on your website. Okay Most of these website builders now whether it be wordpress or whether it be, you know, Cartra or magento you can make a lot of changes in there and you should it should look very clean and neat Think about where the eye travels to I see a lot of people will put let's say a buy button Okay on their website, but they put it below the fold well 80% of the people never scroll and if 80% of the people never scroll They're never even going to see your buy button. They don't have a chance to it. Keep it above the fold That's super important move elements with more precision. Okay Make sure that everything is precisely set in the right spot. Where is their eye traveling to? Where is that h1 tag at? Where's the h2 tag at? We're just going through all of my websites now and we're redoing a lot of this stuff And it takes a lot of work and I understand that I talked saturday about a friend of mine And I went to see him on friday and he's been working. I would say 14 hours a day seven days a week for over 30 years 30 years it took him now. I'm not going to say it didn't pay off. I mean he has he has huge homes Mansions at different places. He's done really really well for himself But I would say also don't do this to yourself and not get some value out of it It's it's hard. I mean he's a tough guy and he can do it But it's it's hard to work 14 hours a day seven days a week and stay motivated. Okay My motivation is on fridays. We go out to lunch every single friday. We go out to lunch I've done that for about six or seven years My wife and I will go out and just enjoy ourselves. Sometimes they'll just go shopping afterward for no apparent reason But I work all week long. I work on the weekends too. Some people don't work on the weekends They say well monday through friday is good for me nine to five You're not going to get a whole lot accomplished monday through friday nine to five because there's a lot more hours in a week Matter of fact, let's let's calculate the hours in a week right now Now we sleep roughly one third one third of the time we sleep but There's a lot of time we're awake. So let's take that 16 hours Okay, 16 times seven Okay, that's 112 hours if you're only working 40 hours a week You ain't gonna get much done. It's just it's not going to be that helpful to you, right? If you're only working 40 hours a week, what time are you wasting? You say well jr. I'm just so busy really do you watch any tv shows? How much tv are you watching? Do you do fart around on youtube? Now I spend a lot of time on youtube, but I spend more time creating content on youtube than I do spend watching youtube So that's the one thing i'll tell you social media platforms are okay But make sure you're spending more time creating than you are watching because you're either building your business by creating Content or you're helping another business build their business by watching their content Now i'm not saying don't watch it. I look at my competition. I look at other companies out there I try to see what they're doing. I try to learn from it. Okay And I have another channel which i'm coming out with guys. It is a cooking channel. It's actually already there I already have the first video shot. I'm gonna be uploading that soon But i'm into cooking so whatever whatever you're into I would suggest you doing a channel so you have some information on that Let me give back over to my live stream there and guys before I get out of here If you have any questions whatsoever if you have any comments whatsoever Please put that in the chat box if you're watching this and it is Already recorded you can put it in the comment section. I do come back through and answer all those comments But you guys are great today. I really appreciate you being here. It's been a great session I hope you've gotten something out of it if you did get something out of it Please comment there put something in the chat box put something in the comment section below I really appreciate your comments. They mean a lot. I want to thank everybody for being here today It's been a great session. I'm leaving a little bit early today I'm normally about 30 minutes and we're 22 minutes into it, but you guys aren't talking much So, you know, I can do about that if you're talking much But we did go through five things if you missed any of these go back to the beginning of the video and watch them They're all super important for you having a successful website. So make sure you go back check those out Guys, thank you so much for being here. I will be here again on Wednesday. Wednesday is the 15 If you're not on my email list go to jrfisher.com. That's spelled J-R-F-I-S-H-E-R.com And get on my mail list. I gotta do this opt-in for anything or get a freebie from me And you can certainly get on the email list Okay, so that's it for today. I hope you enjoyed it. Don't forget to subscribe get that subscribe button down there turn on all Bell notifications so you're notified each and every time I go live guys. Thank you so much for being here I will see you on Wednesday