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Published on Feb 23, 2012
**RATE/FAVE/SHARE** Hi Hot Wheels fans and YouTubers today I will be showcasing the Hot Wheels Super Blitzen die-cast car by Mattel Toys! The Super Blitzen is a mid-engined race car casting designed by Ryu Asada. First released in 2011.
Hot Wheels are die-cast model vehicles manufactured by Mattel and were introduced in 1967. Originally the cars and trucks were manufactured to approximately 1:64 scale and designed to be used on associated Hot Wheels track sets. By 1972, however, a series of 1:43 scale "Gran Toros" made by Mebetoys in Milan, Italy, were introduced. More recently, a range of highly detailed adult collector vehicles, including replicas of NASCAR and Formula One cars, have found success. Despite the forays into larger scales, the brand remains most famous for the small scale free-rolling models of custom hot rods and muscle cars it has produced since the range first appeared. Roughly 10,000 or more different models of Hot Wheel Cars have been produced over the years. Hot Wheel Vehicles are authorized by the car makers General Motors, Ford Motor Company, and Chrysler Motors. Other car makers like Ferrari, Mazda, and Toyota have licensed Hot Wheels to make a scale model of their cars. To make a Hot Wheels version of a current-model car, Mattel looks at design blueprints of the full-sized car. An example of this is the Chrysler 300 Hot Wheel car. First, the Hot Wheel Team and Mattel went to Chrysler to look at the design of the 300 and an actual car. Chrysler licensed the blueprints to Mattel and the Hot Wheel Team for the purpose of producing the model car. Chrysler then required Mattel to return the blueprints after the Hot Wheel team was finished studying them. At Mattel's Hot Wheel design center, the blueprint's design measurements and dimensions were scaled down to conform to a model car that is 1/64 the size of a real car. Then a mock-up of the car was produced in plastic and evaluated. After this process, the mock-up became a die cast metal mock up, which was evaluated again. After these processes were complete, the final version of the car was then manufactured. For older scale models, the 1968 Chevy Nova for example, the model maker uses blueprints from General Motors and also studies car brochures of that model year. Larry Wood, the head of the Hot Wheels division (now retired), had been with the Mattel/Hot Wheels team since 1969. He originally worked for General Motors as a designer. The Hot Wheels product line has also included various tracks, accessories, and other kinds of vehicles such as "Sizzlers" rechargeable electric cars, "Hot Line" trains, "R-R-Rumblers" motorcycles, "Hot Birds" airplanes and the comical half-human/half-machine "Farbs".