 The Nigerian music industry has gained global recognition, with Nigerian music popularly referred to as Afro beats used on social media platforms, international movies and international collaboration. But the industry still lacks structure, and this is where YouTube comes in to support Britswuan and iManage Africa Entertainment Limited, to help them scale up their initiatives to develop music creatives on the continent. The goal is to educate more music entrepreneurs. Nigerian music will go far, but that's not the issue. The issue is when it goes far, how do we ensure that it stays far? How do we ensure that it stays consistent? And the only way to do that is to ensure the business works. So our focus is ensuring that the business works, developing the people who will run the businesses that will ensure that Africa's music stays global. That's what we're doing. One of the best ways to build structure is to people who know what they're doing in business. So the only way you get people to know what they're doing is to educate them. So that's how we build structure. More informed people in the system create structure. They're forced to do things a certain way that ensures that there are internal policies that help external growth. According to a study on representation and equality in the music industry in America, 2% of producers in the music industry were female and 98% were men. In Nigeria, with the poor data, the numbers of female producers are far less. The Odger Girl Initiative is a female focused initiative that seeks to empower women economically by closing the gender disproportion in the music creation segment. What we're trying to do with the initiative is to create an opportunity for women who are interested in pursuing production, who are interested in creating music, not as an artist, but in the creation process, songwriting, production, mixing, and mastering. We want to create an opportunity for them to develop that talent, to develop that interest. So most times you see people here, people say, oh, I don't know anybody to help me. I don't have any leg room into the industry. And so we want women who are interested, don't have the skill set or don't have the connections to get into the business, to have this opportunity to get trained, to get developed, and then to put that training to practice. Because beyond training, we want you to be able, we want the participants to be able to put what they've learned into practice and have something come out of it that can translate into revenue, that can translate into income for them. And so that's what we're trying to do with the initiative. The rise of Nigeria's globally celebrated musical artist points to the opportunities that exist in the creative economy. And it is important it is well-structured and developed.