 Hey guys this is Robbie and in this video I'm going to explain to you why it seems that you just can't seem to focus your brain and what I mean by that is let's say that you set some sort of goal and you find yourself either deviating from that goal so let's say you start going out and building a business or going on a fitness plan and somewhere along the way you just can't seem to be able to make it actually happen or another example is that you don't even start so you set a goal you know you focus on it you make the necessary preparations and then you don't even start or another example might be related to your attention so for example you try to focus on a task but your mind just keeps escaping to other things that catch your attention so I'm going to explain what causes this and how to solve it and it's actually much more simple than you think it's literally going to take just a few minutes and I'm going to draw you as needed whatever needs explanation so let's get right into it the basic premise behind what I'm trying to teach you here is the idea that your brain has this thing this kind of like a rule that you just can't seem to break in life and that rule is basically your brain will always let me just extend it a bit your brain will always go for the easiest available option in the long run this is a rule of the way our brains work unfortunately you cannot go against that rule no matter how much you try what that means is let's say that you have a two available paths so path one leads to glory and path two leads to failure now let's say that you're right here at an intersection and right now the way you've built it path two is a bit easier to get on so pass the path the harder path that will lead to basically victory is kind of harder to get into and the harder path is more available and what I mean by more available is let's say that failure in this case let's see you're talking about a business failure let's say that if you fail then it's not going to be that bad nobody's going to judge you too harshly you haven't really committed that far to the business anyway I mean it's not like you invested money in it or that much money and on the other hand winning it has all of these setbacks on the way all of these challenges and it's like it's never like this simple it's always like if you want to go to the successful path it's always like a path which basically looks something like this you know like just like you see in the drawings like it's basically a very problematic way now let's say you have these two options which option do you think that you're going to go for is going to be this option the simple straightforward just go straight to failure option or the super convoluted dangerous and challenging option of going for the victory well again simple rule your brain will always go for the easiest available option in the long run so let's say that at the beginning you actually start going down this path and what I mean by that is you literally start moving towards the right path so you find yourself going there and you start crossing but then you reach your first problem area well as long as this path right here is still available as long as it's open and you can always just go back to it what you probably prefer to do is to just redraw your steps go back and go to the easier path and when I'm talking about goals you can also take that idea and basically use it on other areas such as focus and attention so again same situation same principle but just a different situation now let's say for example that you have two paths one path is the harder path when let's say you're talking about studying for school or let's say you're talking about saving money or let's say you're talking about working hard into the night on a difficult project so one decision which is the one that will give you more positive results in life let's say we call it studying okay and that that's like one decision that you can go for but then you have another decision which is youtube basically just spending your time on youtube and watching really really cool videos so google has made it really really easy for you to pick that option so again the option for youtube very quick you're on the express train to enjoying all of this sweet dopamine or you can go through the complicated route of setting up a schedule and thinking about it and you know thinking what to do and preparing your studies and actually sitting down and having to deal with the temptation and only then you get to what you actually wanted so you'll always find yourself going to the easier route and again sometimes you might even go on the harder route you'll actually find yourself starting to climb on the harder route so you actually started going over it but then as long as this route is available as long as this route is is still open to you you might even trace your steps back and so let's say you got here you might even trace your steps back go back and go to the easier route especially again when you're talking about something like youtube where you can literally start on the path and then just jump here because it's literally just opening a new tab and browsing now what would basically make you focus on studying go through this difficult path and again you might do it in the short run so you might do it for one night if you're really disciplined or you might do it for a week but again in the long run basically you're going to always go to the easier option so it doesn't matter how much how long you can stick it out because the game of life is played in longevity it's not about doing something one time it's about doing something for a long time so how do you actually manage to focus on studying rather than watching youtube or how do you actually again you can simply replace the word studying with the word business success really really doesn't matter or you know versus like business failure you can change it with pretty much anything you can think of again making the easy choice or making the harder choice so all you have to do to actually manage to go towards the harder option it's actually quite simple all you have to do is literally to take this option that's currently available for you and simply make it unavailable simply delete that option now what I don't mean like delete the youtube app from your phone although you can do that and that might work for an extent again it might work for a week before you'll break before you'll be like oh my god I gotta download the app again you know I miss it too much so what do you really have to do is create a situation where this path is easier than this path now you might ask yourself how can I create a situation where watching youtube you know which is like the easiest and most like dopamine field thing in the world except for like internet porn how can I make this harder than sitting down and studying well let's say that you call up your friend okay and you tell your friend that if you don't study for two hours today then basically you're gonna pay him a thousand dollars so this path now also comes along with a price tag of one thousand dollars now let's weigh costs and benefits here let's say that you can either go towards this route of youtube and pay one thousand dollars for your habit or you can go through the harder route but there is no one thousand dollars at the end which one is easier now well obviously the easiest path is to simply study or to simply work on your business or whatever it might be and you really want to always be aware of this dichotomy of which paths are available to you and again just take into account you cannot be this rule you just stick it on your wall right on your forehead whatever you need you cannot be this rule it is impossible you will never meet anyone who did it and you yourself cannot do it you might do it again in the short run so you might do it for a day a week a month a year but in the long run you will always go towards the easier option as long as it's available so this is pretty much how you manage to focus how you manage to get anything done how you manage to accomplish massive tasks that you thought were previously unavailable to you you don't need to change as a person you don't need to be somebody else you don't need to get motivated you don't need to learn how to focus you don't need to watch a youtube video that will teach you how to do it you don't need to read a book about it all you have to do is look at okay what other options do I have except the one that I currently want to do and how do I make it so that these options are much harder that would actually be easier to go for this option that's it that's literally as simple as it is and I'm not talking about making studying more gratifying because as people we are much more risk averse than we actually are reward based so if you had an option between basically a risk so let's say you could you have something and you might potentially lose it versus a reward which means that you might earn something so the way people's brains work and this has been tested for many many years we would always I mean like almost 100 of the time prefer to go to avoid risk I'm sorry not risk but to avoid risk rather than to earn something so when you take that into account you basically realize why this cannot work why you know just because you you know sit down and write a vision board and how amazing it would be when you achieve your goal and how fun it would be this is why that idea it cannot make you go through with your goal the only way for you to go through your goal is if it's more painful for you to not do it than to actually do it that is literally the secret and again it doesn't require high intelligence or or mastery or creativity it literally requires that you make a commitment before you start anything new that you create a situation where it's easier to do it than to not do it by making it harder to not do it not by not by making it easier to do it that's literally it and again if you master this simple idea then you'll have no problem focusing you'll have no problem committing to your goals and following through on them and you'll even be able to challenge yourself to accomplish feats which you've never thought possible because again when you're committed you also get creative just like when you know you have like a test in a week and you don't study for it but then on the last day you find yourself doing some superhuman feat of studying that you didn't even know you could do well you have much more potential than you think and you won't discover that potential unless you stretch yourself in your brain won't let you stretch yourself unless you make it a must where there's literally no other choice because any other choice is harder than that hope you enjoyed this video let me know in the comments if you have any questions or any specific examples that you need me to help you with if you're new to this channel please subscribe i'm i've not i have not been active for a while but i'm considering getting back to it so again thanks for watching and i'll see you guys soon bye