 Next question is from Fit as Trucker. How important is it to have a goal in fitness such as fat loss, competition or aesthetics? I think having a goal gives you a direction so you can create the structure of your program and have an idea of how you want to eat based off of your goal and sleep and all that stuff. But I think falling in love with the goal and making everything about the goal is one of the biggest mistakes people make in fitness because if you make it all about the goal, either one, if you set the goal in a way that's not realistic and you totally start to fail hitting it, then you're out completely or this sounds like a good thing, but you hit the goal but because it was all about the goal, you've lost all your wind. You've lost all your motivation. Now that I'm here, I lost my 30 pounds and I want to lose so bad. Now I need to maintain and I haven't fallen in love with the journey. Now everything sucks and I tend to go backwards. So goals are good but falling in love with the journey, that's what I always say. Yeah, I think it's interesting because I think the goal itself is great for providing structure and to make your workouts effective but at the same time you almost have to abandon your goal and be flexible almost as you start to really get into it and that's a hard thing if you're very adamant on getting to the destination of the goal versus really starting to like and enjoy the process of getting towards the goal. I think having a goal is necessary. I just don't think having a goal fits in these categories such as fat loss, competition, or aesthetics. There's thousands of great goals for you to have and I think it's always evolving and changing. So I think that if you're going to be successful in health and fitness I think you have to have a goal but it doesn't necessarily need to be anything that even comes close to fitting in this category. Your goal could be, I just want to get good at squatting. It's a great goal and it's a great thing for you to focus on for a long period of time where all you think about is I'm going to get good at squatting or a great goal is I'm going to improve my ankle mobility like the last question that we had. Alleviate pain is a very specific job. Right, I'm going to just, you know what? I've got all this chronic pain going on my body. I am going to work at learning why that is, what the root cause is addressing it and fixing it in my body. I'm going, a great goal is I'm going to dedicate this year to getting really good at nutrition, understanding what my body needs and what works for me and tracking and paying attention to how my body, I mean there's a million goals that you can have and I think it's important that you have some sort of direction and goal if you're going to be successful in health and fitness but I think the problem is that because of, for advertising purposes we've been cattled into these, you know, general categories of fat loss, muscle building, be an athlete, go compete like it's like no, you can make it whatever you want to be and it shouldn't fit in just these categories but I do think that it's important that you have something in mind and this to me is how I personally have stayed in love with fitness for as long as I have because my goals are always changing. I mean in the time that we've been together I've had several different like serious fitness goals that I've been going after and a lot of times none of them fit in this category. Yeah, that's a good point. You know, I've also found a lot of success with making the, having behavior goals that end up giving me effective side effects like for example, you know, let's say I want to lose weight but rather than making the weight loss the goal I say my goal is to make it to the gym three days a week so that's my goal, I'm going to focus on that and then the behavior then and resulting, I used to do this with my sales guys, right? So when I run gyms and I had sales teams rather than giving them a sales goal you have to hit this much money. I'd say you have your goals to make this many phone calls and have this many appointments which I know would result in... I did the same thing with trainers. Trainers were so resistant to talking about sales and money and stuff like that because they're here to help people and so I had to figure out a way. How do I motivate these guys and girls to hit these quotas that I need so I can be successful and so I just unpacked it and just like I knew that if trainer A talked to 20 people a day that it would result... Result many appointments. Yes. And so yeah, you can set a lot of different goals. I think it is necessary to have some sort of direction otherwise it's really easy to become unmotivated because if you're just relying on the motivation for that day to get to the gym and you have no direction or no focus... You need a target but it's like shooting an arrow. You need a target to aim at but you also need to fall in love with the process of pulling the arrow back and letting go, right? Because if it's all about hitting the target I'm done. See you guys later. But if you love the process well now you can change your goals on a whim. You can make the goals be whatever you want but I love the... Here's the deal, I'll never stop training or working out because I love the process of working out but when I'm working out I always have a target. I know kind of the direction that I'm going. It gives me an idea of what my work out and stuff should look like.