 for use on the internet. Contextual data can be put across that, so the most detailed mapping that's available. Identify buildings, sites of interest, so health sites, education sites, industrial locations, all structured and very visible and queryable within the data. We also, in conjunction with major government departments, DFT and the environment agency, started to bring out more analytical products for interrogation of networks. So in the case of the water network, the environment agency published increasing volumes of open data. Michael was here last week just talking about that, giving an open network, a hydrological network against which some of that open data can be structured. The same for roads, begin to publish the DFT classification of the road network and allow some basic analysis of public sector information that's being published around the road network. Release a network, a network, so it's not a rootable network, and that's recents. It's a much more complex set of data required to be able to root through a network, but to be able to perform statistical analysis and analyze the data around that network, both the open roads and open river products are able to do that. And finally, a new set of gazettea data. So there's a lot of gazettea from ourself and other located details, if you like, set of name-based data which you can drill and search for places within Great Britain. More than mapping. So you would expect that we're not about open mapping, we are very much about open data. And in that regard, we've given a lot of thought in recent times to trying to extend the value of the data beyond just simply presenting a map. I was looking earlier on, just on the window etching, since we came into this room, there's a whole load of nice quotes about mapping and such like around, are likely come back to the data that sits behind the map. So we're structuring now our data to enable that querying, to enable data to be associated with that base mapping information. So information about rivers being able to append it to a data set that describes the geometry of the river itself. Information about roads, be that traffic accidents perhaps, or being able to associate that back to the road carriageway itself. So when we released our data back in 2000, sorry, I've seen it earlier this year, back in April, we tried to coin to three very clear terms about why you would use Ordnance Survey data. I'll come back to why it's so important in a little while. I think previously, between 2010, 11, 12, our data was very much about viewing. You could view maps, you could sit other government data sets, other data from data.gov.uk, other open data, and context a base map. It was very difficult to pin your information, to associate other information to that map data in order to be able to analyze. And we've had to think very carefully about some of the further back to doing that. So we believe our proposition, if you like, for our data products today is very much about more than viewing, but also pinning and sharing data within that and offering that. And so we're also thinking much more about services within OS at present. It's not an option to make it available for download. By its very nature, some geographical data is relatively complex. As an industry, geographic information is quite difficult to consume. At times you need sophisticated geographic information system knowledge to be able to work with that data. It makes it very difficult to take it if you haven't had geographic data before, put it into your new development and immediately work with it. Much more easy to consume a service where a lot of that heavy lifting has been done for you. So we're publishing a lot of our data now through services, open services. I've got on the screen behind you there. A range of different data sets available to be able to display boundaries, to be able to query on place names, to be able to search around post codes and so on and so forth. They're all today under the OS open space product. A sneak preview, we're working with at present is odd choice of phrase, redesigning in this case. A new API user experience to sit across all of our products. That's both our open products and also our premium products. So developers can come in, drop through a number of different lenses and explore the range of services and data and content that's available behind those APIs. More easily connect with them to think about the mechanisms by which someone would come along as a developer, someone starting out with data and engage with that at business level as much as an entrepreneurial level if you like. For us over the last few years, I just want to say that's a bit about our products and services. So hopefully if you weren't familiar about those before you are now. A little bit about our experiences, I guess. I think what we've realized and I guess I'm teasing everyone by a sense of the title of the talk. So having open data is great, just putting it out there, our experience hasn't been so positive. So by putting data out there and assuming that people will use it and do great things with it is partly true. We've seen some fantastic success stories. Our own experience is that's not enough. So to create sustainability about the use of that data, that means a conversation with your end users. I'm a product guy at heart, so you want to understand who your users are. You want to understand what they're doing with your data. You want them to talk to you about what they would like to be able to do with that data and what's limiting in that. On a website allowing people to download it hoping to catch the email address and doing that across a million downloads doesn't engage that kind of audience. So I think we've had to work really hard to think and we still are thinking, so this is kind of a degree of transparency with you about how our data starts a journey with our future users. The geographic information marketplace is one whereby there's enormous opportunity at present driven by no small way by the drive of mobile and smartphones and other similar devices. To connect with that community and start making the right important to it so that as people become more familiar with some of the open data products we can do, they may have a demand for other types of data we might be able to help them with so that the impression we create is important to the start. It's been really important for us to build the right kind of stakeholder communities that sit around that understand and all the manner of different there. So any of you who are building and designing products in the market will be familiar with the need to kind of engage at this level. So capturing users, thinking about the community of users you're trying to serve, capturing feedback in some sort of constructive sense, being able to react to that, respond to it in some way, improve experiences behind that data, all of these things are really important for us to work through and trap. And so for the last few years we've been building those communities very much working in some aspects through ODI. It's been a really important community for us to build out. But also developing our own developer communities, reaching out through businesses in the marketplace. I'll talk a little bit about Geovation, which is our own innovation network towards the end of this presentation. But to reach out and engage with developers to try and build that through what I would say as an observation is that hasn't been an easy journey. You can meet lots of people, you can have a lot of enthusiasm for publishing data, but to build that depth of relationship and to gain that feedback is something which is not so straightforward. And it's something which I think is an open data publisher and probably a community of open data publishers we need to do lots more work around and it's something which we've got a number of conversations about doing that at the moment. So we have broadly probably three communities of users that we talk to today. So our traditional geographic information system, developers type professional users of data who undoubtedly want to consume and do some really interesting things with open data. So our GIS community, they speak our language. They have very specific requirements and for them a lot of this is about data that perhaps I may have paid for being available for free. Two other communities that are really interesting to us, developers, developers who may not be so familiar with geographic information, who may not even be that familiar with using mapping, who default to using specific types of data that's available to them. So reaching out to developers, actually us changing our language, learning a new language to approach to that community is equally as important. And also working out and reaching out to citizens, it's not a great word to describe that community but there's a huge group of people doing enormous amounts of social good based on the technology that's now available to them and being able to reach to them, explain to them the opportunities that are available to them and capture that is really important to us. Licensing data for an organization like ourself is our business. We license data under a number of different business models and so on and so forth. Something which we're very proud to have been associated with in the last four years now is involvement in the development of the open government license. And in many respects Ordnance Survey have been right at the heart of the development of a really simple open government license, the current version, version three that was being developed in the last year or so. All of our open data products are licensed under OGL 3. We also go further than that with our government customers and government community over the last couple years and allowed them to presume the right to publish under most circumstances. So as long as they're not publishing some of our premium products for free reuse, which would obviously not be so great, a real presumption to publish government information based on our data as long as they do that under the same terms by which we also publish our open data, which is under the open government license, significant work to clarify our position on licensing. I think many people still see Ordnance Survey data as being difficult, but hopefully over the next months we've really moved a long way to remove that perception through both a combination of presumptions to publish for a public sector publishing open data, but also our adoption of OGL 3 and publishing our own open data products. So just to share a few case studies with you and to give you a flavour of some of the things that have been done. If you visit Ordnance Survey's website and there are a number of different things around there, os.uk slash open data is straightforward. There's a whole range of different case study material around that. These are anything from some of our government customers and publishing data as an overlay on some of our open background, a range of different business customers doing the same. A number of different portals and observatory setting up, so I don't know how many of you are familiar with the Ordnance Observatory City, a whole range of different city examples being played out, different city information being displayed, both informing smart city development, but just generally otherwise informing citizens around the operation and the utility of their city environment. So in London we're providing a lot of our open data being used within there. A whole range of social good projects, a number of those regularly showcase the ODI events where you can see the value of mapping in the background from ourselves, giving context to that. We've done a number of projects with environment agencies of a lot of their open data. Earlier this year some of their data being published and being connected into a talk teller on the compatibility between the EA and our own open rivers network to visualize and display that. Huge amounts of information being published on data.gov.uk and the ability to visualize that structure back to some of the source boundary information to which it refers. In the case of many of the smart city initiatives that are growing up across Britain, now this example from Glasgow being underpinned in many cases by an ordinance survey, open data. Collaborations are also really important to us. We're heavily involved with some of the other partners that we maintain across government in the Environmental Science Services Partnership, ESSP. So a real collaboration around these organizations concentrating on making data available collaboratively that can work together to solve common problems. So one of the initiatives we're working on at present is the data spring under the ESSP really to help give a front to information which enables organizations to come together and access environment about some of the environmental processes that that data underpins. And to recognize in the same vein that putting data out there in its own is not enough, but thinking about developing front ends that information through APIs and in this case laying out an API layer out there being able to take and then demonstrate the consumption of that into a number of different solutions and services that sit on top of that. So you get the kind of model around that. So I talked a lot earlier on about work, bed yourself within the developer community to understand what your user is looking for to gain that feedback. Early this year, we opened and the formal opening was just two weeks ago, Asian Hub in the East End of London here. Over a new year, Farings and the Geovation Hub is co-located in with the Future Cities catapult. It's a brand new space, if you like, which we've opened in London specifically to really get behind the need to connect developers, entrepreneurs, innovators with geographic data generally. That could absolutely be ordnance service data products, but geography generally is very much at the heart of that. That's come from a background in Geovation projects. So I've mentioned Geovation earlier on, which was a proven model, if you like, for stimulating collaboration based around geography. We have a number of different catapult-style programs to bring groups together to tackle specific problems that we identified for which geography would act as a fundamental underlying group to do that. We've had over 2,500 participants themselves in the competitions to date, a number of different camps, hackathon-style camps. We've helped create 31 startups and we've been involved in the awarding of over £700,000 with the funding around that. So off the back of the success of Geovation, we wanted to make that a little bit more real and open a specific hub, if you like, as a focal point to take that forward. Very much behind growth in the economy, so looking to bring groups together who have a geocentric purpose and who want to come and innovate with geographic data to make the connection, if you like, between our own products, other open data products or premium products for that matter that may be available around geography. To help innovators and developers understand some of that data better, to bring developers together with experts across a whole range of different domains and, of course, provide some support and access to our own open data product. So the source of people we would expect to be involved in the hub, working with, they could be developers in their own right, in the makers, innovators, a number of different common discovery skills that we've designed things for there and to bring them together with entrepreneurs, folk who have got real technical backgrounds, business opportunity backgrounds, and to help bring some of those ideas to fruition, the common purpose being that typically those ideas are based around geography and somewhere or another. So if you haven't heard about Geovation Hub, which is the physical space that we have over at Clark & Well, have a look at website in a minute, have a look at that. It's not open data specifically. It's far more than that, but we see that as very much part of our program of outreach, program of development to encourage people to find out more about geography, more about geographic open data, and to really get behind understanding that more. So to collaborate, exchange ideas, innovate and be inspired and understand geographic data more. So for us, our mantra is about improving the quality of our open data that we have today to improving the use of that, to improving the understanding that we're working really hard to reach out beyond our traditional communities. At the same time, recognizing that the business that sits behind that needs to be sustainable. Our own open data today, we're very comfortable seeing as more of a freemium model for a lot of open data products, stimulating use, stimulating interest, and that value back into our other product range to kind of bridge that gap and ensure that the open data can continue to be sustainably funded. So I was on a mission to talk for no more than 20 minutes, so hopefully I've managed to just about achieve that. A few of you are looking at your watches, maybe a few more minutes on top of that. Hopefully that was interesting. Hopefully that kind of filled out a few blanks in folks' minds that you didn't previous to maybe know or appreciate. Very happy to stand for a bit longer and have a have a conversation with you about any aspects of that. Thank you very much for listening.