 Thank you. Good morning everybody. Today is the last day of Watt camp. I had a tremendous great last two days contributor day and the first Watt camp day but then today is the last day I have a kind of a sad feeling as we all will be going back home to our respective destinations but there I after the pandemic we come across together and it's it's a great feeling it's a happy feeling seeing all looking at the happy faces this is indeed a great feeling so I'll go straight away to my presentation which says this is a very interesting topic I was coming across while I was studying a lot of stuff during pandemic and in the last two years coming across a lot of people a lot of professionals their experience their journey during the pandemic after the pandemic as well when it was unlocked so I thought I will speak to a topic which is like how the psychological imbalance has affected the writing style or motivated the writing style of the content writers when we are finished off 2022 and entering into 2023 and onwards so having said that let's set up the tone for the next 30 minutes or so when I roll out with my presentation so here we go so there is a tremendous change of consumer behavior when the pandemic just finished off so what we have come across this is loneliness anxiety sadness and then that damaged trust factor now what is damaged trust factor a lot of we have come across so many threats so many disruptions that we have lost our faith we have lost confidence in ourselves so then hybrid mode of work so this is another paradox like you know you have both the experiences you were working from home during the pandemic and then we are switching over to a hybrid mode of work once the pandemic was over companies asking you to work three days from home and two days from the office so that's a peculiar situation you don't know how to combat it how to face it now there are a lot of tensions within like the the there are a lot of companies which came up with a contractual systems right from as soon as the pandemic was over so you have a challenge like you don't know how to how to face it how to react to it and you can't leave the situation as well you have you were stepped into it so so now the people are looking for simultaneously as the the main occupation has gone under contractual they're looking for extra income so once that is looking for in extra income or maybe when when they are free from the main job using their some past time they are once again under pressure they get a little time to interact to their family members that's another challenge that gives you a threat actually and your identity it becomes a challenge it becomes under crisis so you lose your own identity you are stepped into the work only so what happened like rules got relaxed once the pandemic is over in most of the countries the rules got relaxed there is no you know no mandatory thing of putting putting off masks on your face there is the travel is unrestricted urban is kind of open now social functions gathering are completely open and the hygiene requirements at the back of the mind when everybody is saying how how big is the question for hygiene to maintain your hygiene activities it's people tend to forget things when they are on the move so that's another challenge how hygienic we are when we are on the move so and if you if you come across like the the behaviors are still swinging it is a not static it has not got a static platform that that you will understand the situation and will behave accordingly the kind of imbalance so there are the the cause behind is this remote and hybrid mode of work the mixed work life balance mode day-to-day digital functioning and no time for relaxation as I've already told now whether unlock people start working on hybrid mode and there are some challenges once again so they are struggling with office space at home so you have office office space you you created that during the pandemic and now you are working on the hybrid mode you don't know how to react right like you can't you know improvise your office space your home office space compared to your actual office space in the office so it's once again once again it's a challenge to just to you know keep a bridge between these two next is your interoffice communication you work at the home in a different mode you work in an office from another different way but then you don't know how to communicate or make a bridge between these two so communication communication becomes different and when you work from home you have certain engagements and you have certain things to do the people like at home expect you to do some some works at home normally naturally even if you are working from home so that's that gives you a challenge that gives you a threat so no you so that that's the way you cannot maintain your professional and personal lives and your mental health gets affected by it so now as a content writer as a blog writer when you were writing under the circumstances what is happening your blog and content writing is highlighted or it gets a niche audience when you come across a lot of audience you in trust try and interact with a lot of human interactions so human interactions give you a lot of flair and a lot of meat in your writing a lot of content in your writing but we are now at home you are working on a hybrid hybrid mode you are less interactive as far as your connectivity is concerned so so what do you have to do so while writing you should look for empathy highlight on empathy you have to be very very compassionate for the people for whom you were writing you write genuine insightful and useful content don't write trash don't write you know fluff you try to write insightful less content which can make a difference in their social activities or professional activities you don't become toned if you try to stick to a tone which is which will be familiar to your audience in in in these period of time and double check your content before it gets uploaded it gets live and then converts in social media it's the way because now still now it's you are not very open to interact to the people I'm not talking about what camps Asia because we it is a fun fair it's a wonderland we are interacting with everybody but very few people across the world get a chance to come across a fun fair like this we are fortunate so for them the social media is the only way only platform where you can have you can stay connected you can stay conversed and you can be happy so shared start strategies and deletives to stay safe and how to motivate yourselves so these can work magical then share customized resources of writing I'm talking especially for the writers right content so just try to share a lot of resource links a lot of blog post blog links that you can share that can always change the lives that that can always change the change and motivate them motivate your readers and content just remember as I've as Vishal was telling him and he's in my introduction like I was speaking to Oxford in 2019 where I had submitted my research paper where I told that content is no more the king content distribution ease that is the actual king you can write content but if you doesn't have the you know a real meet in it a real essence in it it cannot reach to your audience be very very careful you can read number of pages of content but it will not not hit to the audience unless and until it has a mission it has a thought it has a genuine insightful ideas so under the circumstances lot of people are under threats still under threats lot of an anxiety is going on lot of psychological disadvantages so don't take chances or don't take advantage of the situation remember whatever you are writing whatever you're speaking to a to your fellow person to your friend it can act as a healing process and this can actually help motivate the society as well as a whole so communicate with valid information if you were not sure about your information that he was sharing don't go for it and valid information if it is a valid information that he want to share always do a fact checking and unless and until you are sure that it has a feeling it has an emotion attached to it it has a real facts and figures do not go for sharing try to uplift the morale of the people for whom you were writing like share brilliant success stories of the leaders from different communities that will help motivate people in a long way and provide provide accurate empathetic information the communication should be direct transparent and in a very timely manner don't write something which is of maybe couple of months backs in incident or maybe something irrelevant in in today's talk for for those who are working in different companies emails is a must but apart from that if you were writing something in social media if you if you were trying to communicate chatting someone in social media going live doing a webinar doing our online seminar be very very you know categorical in whatever you are communicating remember lackluster communication can give you a hit because once you are identified in this socially connected world that your talks whatever you are saying that it's coming from a from you not as a from your own belief but you are a little shaky as for your belief is concerned you are nowhere nobody will trust you so this trust factor is very very important and be very very straightforward be very very empathetic in your approach and customers will always value your effective business content which is unique and penetrating be very very categorical about uniqueness of your content do not go by by the law do not go by what other people are thinking do not go by the world what whatever you are coming across don't take it as as our Bible right so so be be of your own and try to inculcate something try to come up with the content which can really help people motivate people in a bigger way and change the change the direction so words of encouragement strategies cope with the current reality and resources and that's the need of the hour and inject rays of hope that's what I'm constantly telling you guys because this is a time that we are kind of an imbalanced situation psychologically and we have we need a lot of people to motivate ourselves we need a lot of hand-holding we need a lot of collaborations after the pandemic I've come across a lot of big guys from big corporates who look for collaborations in different thousand different ways so whenever you write something whenever you want to communicate prioritize the informational needs your clients first remember your your customers your your audience your people with whom you are dealing with you with whom you are working with they come first so always share helpful content which evoke emotion under the circumstances because we are in a very typical and very awkward situation even today in the mid-February of 2023 try to share a lot of videos podcasts and success stories employees anecdotes you can do a in different ways but come across with a lot of positive notes that's very important highlight the need for change don't stick to a very you know traditional way of thinking just try to break the barrier but in a way which which is sympathetic compassionate to to to your fellow readers your fellow compatriots and just make them learn make them understand that you did need to be willing to adapt things as fast as possible so it's a dramatic changing scenario that can create unique opportunities of business so if you can adapt first if you can you know make yourself available for the need of the hour then you get a success very quickly now and and try to try to develop telemedicine content customize content whenever and whatever way your client looks for because it's a changing world there are a lot more things coming up I was I in my company I run an IT company in Calcutta India and there I handle around 42 global clients for content so I've seen a radical change of requirement after the pandemic and for example some some one of the clients who has been working since last five years with me suddenly come across and ask for some content which is an animation animated movie which is an animated movie and they want to they want me to write or my team to write the basic background of the entire movie so that and that that content whatever we will write that content content will come as a voiceover so people who have no time to go through the entire movie can hear the voiceover looking at the gist of the movie which will come in a clip like maybe for 15 minutes clip or 12 minutes clip and he will have a have an understanding of that horror animation and the voiceover will create and give them an understanding of the entire movie so this kind of content is required it's it's of around 1250 hundred content 1500 word content and these content is the need of the hour probably so they need huge bulk range of content on these areas which which was never ever there pre-pandemic so and and don't play with the fears that that that is always the temptation so that's all thank you so much