 Okay, we'll go ahead and get started. Just for the people that just joined, I'll read out the bullets on this slide. Welcome to the Parsons TKO webinar around content accessibility. All participants microphones have been muted and cameras have been turned off. Please post any questions in the chat and we will review them during our Q&A segment. This webinar is being recorded and will be distributed after the session. The panelists will restate their name before responses to accommodate all participants. Part closed captioning and ASL interpretation are available. We are waiting on our ASL interpreter at the moment, so thank you for your patience. So this webinar is making accessibility part of your content workflow. I'd like to introduce our panelists in a second, but I wanted to talk a little bit about myself as the host of this webinar. My name is John Harrison. I use pronouns he, him and his. I'm currently wearing thick rim glasses and a blue shirt with a, it looks dark blue actually with a white line around the collar to buttons. I'm currently working out of my home office in Richmond, Virginia. I work for Parsons TKO as a solutions producer. We help organizations with digital transformation. What got me interested in content accessibility was both as a practitioner of user experience design a few years ago, I got certified in UX back in 2015. I learned a lot of things about accessibility at the time. But I think a personal event that happened to me in 2017 where I became visually impaired in my right eye. Really helped me gain empathy and learn about some of the things that I needed to do better with the content that I was promoting for the nonprofit that I worked at. I also gave me some empathy around the tools that I use to build content and publish content across websites, email and social media at the time. And it's been an interest of mine. I've been a practitioner of it for a little while. I'm not an expert in it, which is why I've invited this renowned selection of panelists that we have here. With that, I'd love to pass it over to Elaine, to introduce herself and give you some information about her interest in content accessibility. Thank you, John. Hi everyone. My name is Elaine K a my last my full as a miscubic Agrawal too long so just okay. I'm the announcer she her hers. I am a mixed Latina woman with dark hair and dark eyes. I have lived experience with depression anxiety for several years. I'm currently the VP of strategy and communications at disability in, which is a nonprofit, leading corporate disability inclusion and quality around the world. I'm also the primary author of the UN disability inclusion communications guidelines, a really great foundational resource, and I'm joining from my home office in Brooklyn, New York. So thank you for inviting me to join. All right, I'd like to hand this is john again I'd like to hand it off to Sina. Hi everyone. Thank you john. Hi everyone my name is Sina the tackle my pronouns are she her and hers. I'm a junior associate at current global which is a midsize PR agency that's part of the inter public group of agencies. I'm a blind Indian woman with long black hair that's pulled into a ponytail today brown eye brown eyes and medium brown skin. I'm wearing a pink floral blouse, and I'm joining you from my home office in Philadelphia. So, for me as I mentioned before, I'm legally blind I also have vertigo induced migraines, and my lived experience as a person with a disability, specifically a sensory disability has led me to pursue a career in communications to champion accessible communications. I'm a thesis in grad school at NYU, focusing on disability inclusive communications, which brought me to current global to champion. It's accessible by design initiative, which is our client offering and commitment to make every piece of content we create carried and accessible to audiences of all abilities by meeting the highest accessibility standards. And during my time there I've supported them by creating our accessible communications guidelines are 21 day challenge to teach people the fundamentals of accessible communications, as well as a new in depth hands on training for accessible communications. And I'm going to hand it back to you, John. Thank you, Sina. I'd like to also introduce on Conrad. Hi everyone. My name is Conrad Furman. My pronouns are he him and his. I'm the chief technology officer at future man digital, which is what we say we do is we're the special ops of digital, you need something kind of crazy, we do it from video to experiential to apps and web. What really intrigues me with this panel and and getting involved is that when I started my career 20 years ago. There was nothing taught about accessibility even though it was already there. Through my career it has been always a secondary or tertiary items at best to, you know, discuss so my initiative here at future man has strongly been to bring accessibility in from the very point of concept of a project when a client comes to us make them aware of it, and bring it through through the end goal. So the one thing I missed which I knew I was going to is that I'm a white male in his 40s. I'm wearing an orange shirt that clashes with the orange background. Today I did not think about that in advance. I do wear glasses and do have a small visual issue with screens. Back to you, John. Thank you Conrad Sina and Elaine. It's great to have you. I want to give you all sort of a sense of the run of show for for today so we're going to we're going to essentially take the webinar in three pieces. We're going to talk first about what content accessibility is for a few minutes, then we'll move into why it's important to do it and your organization. And then we'll actually we'll talk about how you can do it and as part of that we'll talk about some resources that you can start using today or tomorrow to really move the needle forward in your organization around making more inclusive content. So let's, and we'll also have some time at the end for q amp a hopefully if we can get through everything we have a lot to talk about. Let's start with the what I'd like to ask this question to Elaine. What does content accessibility mean and what doesn't entail and I know Elaine you've got a lot of fascinating facts and statistics to share so would love to hear your thoughts on that. Yeah, and actually I'll take a step back and talk about disability in general, you know, when when I think about marketing and accessible marketing. You know, I have a backbone my entire career has been in marketing it's only been in the last five years that I really dove into accessibility and accessible marketing, but with the marketers had on for communications had it's, it's reaching your target market and the disability is is that people with disabilities is as many as 1.8 billion people around the world, and in the United States is one in four of us. And at disability and we often talk about the proximity to disability so you may not identify as having a disability yourself, you are probably connected to someone who has a disability. That inherently makes it, you know, an issue near and dear to everybody's heart. And it's not something that we need to shy away from the global the purchasing power of disabilities around the world is estimated at $8 trillion. So also just from a marketing standpoint, the, the purchasing power of this target is just so large is the largest minority in the United States. Another part of this is the arrow, you know, besides it being the right thing to do, which, you know, advocating for equity and inclusion for all marginalized people is what we're trying to do. But in addition to that, there is a business prerogative of this. There isn't a report published a couple years ago from Accenture partnered with disability in and the American Association of people with disabilities. That says that leading companies of disability inclusion stand to gain double the net income and a greater ROI. So this has just been an increasingly widely, almost everybody is joining in, you know, it's the right thing to do also makes business sense. In addition to that, there's a wide growth of DNI initiatives in general, and with that the conversation of ESG environmental is important. So this part of accessible marketing and accessible content strategy just goes into all of this on how you implement this correctly. I will just briefly touch upon, you know, as we talked about accessible content marketing. This is just one, one small general take on everything. There's still much more to learn. So I encourage you all to keep diving in learning more. The more you know about it the more you can incorporate it appropriately in your storytelling and your initiatives. I will lastly talk about what I want to add about disability to kind of set the foundation as we dive into this is disability is a mismatch between the person and their environment. And it's not up to the person to overcome those barriers. It is on society and all of us to make sure things are accessible and equal to everybody. So this falls in line with Americans with Disabilities Act and the Convention on the Rights of People with Disabilities on how to build an equitable environment where people with disabilities can thrive. So just kind of looking at things through this equitable lens instead of like a charity or medical lens. It's really about driving equity. John, do you want me to expand on anything else? That's perfect. Thank you. Thank you so much, Elaine. I'd love to get some insights from from SEMA just on like the practical application of digital accessibility. Like in the content strategy that you know nonprofit organizations might have around marketing communications fundraising and just the general outreach that they're doing. So before I dive into that, I feel a need to touch on some research, some more about the why. The reason is, so my company and I we did some research to understand a lived experience of people would site, see chairing and cognitive disabilities to understand their experience consuming content. So we surveyed 800 people in the United Kingdom in the United States, and we found how they consume content and how that impacts them. So I don't know if you thought of it that you as an organization, whether you're a nonprofit or not, you are a brand, and how you communicate impacts whether or not people are willing to support your cause, to your mission and support you as an organization. So when I mentioned a brand, I'm talking regardless of whether you're a corporation or not. When we looked into this research, we realized that 40% of people with disabilities, when content is inaccessible, they will not purchase from the brand or recommended to family and friends, and 81% said that inaccessible communications evoke negative emotions towards the brand. As a result, they're frustrated and disappointed with the brand, they feel less excited, and this as if the brand is unreliable. Conversely, we found that 60% of people said that they would purchase or purchase that brand over a comparable brand as well as recommended to family and friends. This means that by doing so, you have a competitive advantage to other organizations who are participating in this crowded market to reach people. So what we've learned is by trying to do research and trying to understand how we can improve our content is by looking at what are the different ways that we can create content, trying to recognize that social media is a problem for so many. And what we've noticed is that by focusing on doing some simple things, making small practical steps, we can make the social media more accessible. By adding alternative text for images, which is a brief description, so that people who are blind or partially sighted can access that information with their screen reader, that we use plain language to simplify what our message and to make it clear and come across in a way that's easy to consume to use camel case hashtags, which involves capitalizing the first letter of each word so that the screen reader can access it. And that's just the beginning there's so much that we can do. And it's a matter of developing it as a habit. And so we recognize that and we created the 21 day challenge that I mentioned earlier that shows you how to create a self description like the ones we did. This is the beginning of this meeting to make it an inclusive experience for individuals who are blind, partially sighted and neurodivergent. So there's so much that we can do, and we found a way to simplify it and make it easy for you to integrate it into your content work streams. Is there anything more you'd like me to elaborate on? Yeah, that was beautiful. And you gave me a great segue into into one of the slides that I want to share in a minute, but before we go there I'd love to, you know, ask Conrad, you know, given that you are, you know, working on the agency side supporting like nonprofits building websites and applications and functionality for nonprofits. What does it mean to be content accessible in your world. To be content accessible means you're following the law for ADA. To touch on what kind of a lane said, this is a requirement. This is not an optional item. So this is this does fall under ADA companies have been taken to court over this. So for us, it really means that number one, you have to do the absolute basics to get your site ready and prep and to follow that those those rules. That starts at the very first communication with your agency, or with your internal team and to say, hey, are we accessible? If not, we need to find out how to measure that. And there's some really great tools to do that. So creating that baseline, it's almost a I'd consider an internal KPI. So what is your where's your starting point? Where do you want to be for accessibility? To push it forward and say, Okay, if this is a something that we'd kind of briefly discussed offline. And our prep meeting was, you know, this is for us normally a bottom up push to for companies. It's not been always a top down approach saying we want to do this we say, Hey, this exists and you have to follow these rules. And a lot of people don't know that they don't understand that the web is fundamentally not largely accessible. For those with disabilities and it's not been really reinforced in programming guides in classroom and education for the past 20 plus years so that's kind of where we have to start. And the really great sell of this though is the fact of not only do you see the monetary value, you know, with what Lane and seen I've said, but you see the SEO value, the minute that you add descriptions to images, the way that you craft your copy into your formatting of HTML, that you're following proper content guidelines all plays extremely well into the hand of search engine accessibility to and search engine rankings. And these are very, very basic items to be able to do from the beginning of the site or to an analyze with a restructure, adding things such as aria labels to buttons, you know, a button that says next to gives no context, or click being able to provide descriptive labels. For those that can't see that do use a screen reader are really, really important for that interaction. So that's what it really means for us to say be content accessible it starts with that very first conversation. It needs to be constantly brought up, and then it needs to be measured to understand where things can be improved or iterated on for maximum accessibility compliance. Thank you Conrad that's, that's really fascinating. I wanted to share an example of what I think is a good example of accessibility and content strategy and practice. I would be interested in, and looking at organizations nonprofit organizations governmental organizations that are doing a really good job of this, whether it's on their website, whether it's through their social media. I have a really beautiful example that was done by NASA, I'm going to try to share my screen and I will explain what's on the screen for everybody so you can understand what you're looking at here, give me one second. So this is a slide. It's from NASA's Twitter handle, which is that NASA. And it's a meaningful descriptive and thorough image description or an alt tag for a picture of Jupiter that they shared out on their social media handle. The tweet says, giant news from a giant planet exclamation point at NASA web. That's the web telescope handle. It captured a new view of Jupiter in infrared light, uncovering clues to the planets and her life to moons rings and distant galaxies are visible. Get the details, and then there is a link to find out more. And below that is a square photograph of Jupiter. It's a beautiful photograph. I wish I could make it bigger, but I wanted to leave it small so that I could fit the image description next to it so we can read this and I think if you didn't see the image. And you read this image description, you would have a really good sense. This is a meaningful image description. It's a meaningful alt tag that describes this image. A wide field view showcases Jupiter in the upper right quadrant. The planet's thrilling horizontal stripes are rendered in blues, browns and cream. The electric blue auroras glow above Jupiter's north and south poles, a white glow emanates out from the auras. Along the planet's equator rings glow in a faint white. These rings are one million times fainter than the planet itself exclamation point. At the far left edge of the rings, a moon appears as a tiny white dot. 12 miles 20 kilometers across slightly further to the left another moon about 100 miles or 150 kilometers across glows with tiny white diffraction spikes. The rest of the image is the blackness of space with faintly glowing white galaxies in the distance. And I wanted to share this because I think a lot of folks that work in nonprofits, folks who are managing websites or managing social media. You know, you know about image descriptions, you know about something like alt tags, a lot of content management systems have a field to hold that information when you post an image. But this is a meaningful image description that NASA has chosen to use. It's not so simple that it wouldn't be helpful. It's very descriptive. And I want to also mention this does take time to do this and do it well. You know, so one of the things we'd like to touch on with this webinar is to think about how can you build in the time to do more meaningful work around content accessibility. So I'll stop sharing my screen for a second here. So, I wanted to pivot quickly to talk about some of the innovations that have happened with accessibility and content accessibility that are now commonplace. Some of these things that have emerged from accessibility tools that you may not know about so for instance, earbuds right earbuds or something that you see everyone in the world uses earbuds walking around out in public you may be using them right now to listen to this webinar. Captioning on videos you know that's something else that came from accessibility dark mode which is something when I had my vision. Impairments out and something I still use today even though I've regained some of my vision back. Having the ability to sort of control the readability and the contrast with dark mode on screen so these are some examples but I'd love to you know ask Sina like are there other examples that you know of that you would be willing to share around these innovations that we can learn from. Oh absolutely. So the three that come to mind immediately is the typewriter speech to text or voice recognition software and audio books. So the typewriter was created in 1605 because an Italian inventor was trying to help his friend who was blind and could not hand write letters. So he developed the typewriter to enable her to communicate by, by him by writing letters and over time, the typewriter has advanced to the keyboard which all of us have and use, whether it's on our cell phone or a laptop. It's ubiquitous. The second one as I mentioned is each to text it's something that the software was developed in the 1990s. With the intention of enabling people who could not physically write the ability to either physically or digitally digitally put their thoughts on paper, and that has advanced significantly to the ability to use voice recognition. So when we're bossing Alexa around we have voice recognition and speech text to thank for that, as well as being able to text while we're driving by telling the system what to what to type for us. And the last one as I mentioned was audio books. It was something that was created in 1932 by the American Foundation for the blind to enable blind people to enjoy books and stories. And it started off as vinyls that could hold 15 minutes, and it has advanced to be quite commonplace. So many people listen to audio books, the car or as, as a way to limit their screen time. As of 2020, in the year of 2020 alone, the market saw $1.3 billion in sales. And that's just talking about these three pieces of technology there are so many more. I'm just touching the tip of iceberg. Thank you, Sina. I was wondering Conrad if you had any thoughts around any type of accessibility things that have emerged from design and development that you could share from the design and development probably the biggest one that we've seen is finally standards being put together, which is referred to as WCAG. So the web content accessibility guidelines, and it started out as kind of a way to get common elements in a form that are accessible and evolve now to kind of be the standard. It's constantly evolving. There are issues with it, especially with contrast ratios of colors, but it's that's probably the biggest step that that we've seen. And what that, what that means out of all the the sites that we've designed and is, you know, years ago, a font size. We all remember typing on keyboards and typewriters and such and it was 12 point font was the standard for years and now it's 16. There have been different adjustments there same with a huge one has been DPR device pixel resolution so how sharp certain things now can function and look along with the area that you can actually interact with with that so what was great is when Apple first launched the iPhone alongside that they came out with the human human interface guidelines, which largely took in to account accessibility and accessibility mode was launched at that time as well so it's always been a paired item. And it's it's if you've ever broken your screen on your phone you know the way to access it is through accessibility it's the first actually reason why I got into accessibility for mobile was because of that and I found it so fascinating and easy to use from the beginning and launched all these other thoughts of how do you generate content how do you make things very accessible from that standpoint. So, one of the other things I do want to touch on here is that when we talk about accessibility in in web there's often a negative connotation that it has to be static, or not as much flair as we would want to express in in either an emotional story online or you know just representing a brand in the way that they want to be represented and what I challenge there is saying. If you take a look at ADA compliance related to architecture that has not halted really cool way out there insane designs for buildings houses structures you can still do anything that you want from a design point. And the same is true for web and mobile, whatever you want to do can be done. It just has to be a talking point from the very beginning. So that's what we've seen as far as kind of the this growth of, you know, the tools that are starting to be used but also that it doesn't limit anything from creative or technology. Thank you Conrad. I'd like to pivot to something that I remember Elaine saying about how one in four people have a disability. And I wanted to get invite some audience participation here we're going to try to do a poll around is your organization's content outreach inclusive of the one in four people who live with disabilities. So we'd love to get your thoughts and get some votes on this. See what people think got three options here our content is not in entirely accessible our content is accessible but other forms of content or not. Our fundraising materials website email social media data visualizations reports and events are all accessible. So I just want to just punch that the third option is not going to get a lot of yeses. We'll give this a minute. And if anyone. If anyone is willing to share, like some of the reasons why. What are the common hurdles in your organization if you're willing to share them in chat that would be super helpful for us to look at. Folks another minute here. Yeah, so it looks like 55% of the participants said our content is not consistently accessible. 38% of the participants at our websites accessible but other forms of content or not. I've never since said our fundraising materials website email social media data visualizations reports and events are all accessible. And I see some great responses, you know, small organizations with folks who wear many hats including in areas we're learning about as we go. For us it's about awareness and training. Now that I've joined this organization, a big part of my job will be ensuring accessibility. It's about different departments that purchase online apps and software that do not meet standards but our website leads to those and that puts us at risk. This is an area that our organization is learning about and I want our marketing team to help lead the transition. And this is a great start so thank you all for sharing those stories with us. Hey john, this is a link, could I add something to accessibility and content strategy. Sure. You know, another thing as folks are trying to learn and figure out how to move forward with accessibility and marketing. Another thing I wanted to bring up is the use of multi modes and you know leveraging reach across channels. So, I mean this is something that you can do now without even having a big accessibility knowledge or background but again thinking with a marketing hat on. You know, examining what is the channel you're using and can you complement that channel in a different way so if you're using a podcast that is primarily auditory. Can you have a visual element of that, adding the podcast transcription with it, or if it's primarily visual say like a billboard, can you add, you know, a different mode to it like a QR code. So these things are just thinking of marketing strategy with accessibility in mind, and it doesn't really require, you know, to do that first step doesn't really require like Oh, what are the weak hack 2.2 guidelines or you know the web content accessibility guidelines, you can start to think about accessibility as multi channels multi bones. I guess, you know, I think the same thing goes true in general marketing best practices. If you're going to try to reach a large audience or you know what are the different channels you can use to make sure your audience receives your messages so leveraging email marketing or social media, etc. Just wanted to throw that out there that accessibility can also take, take that kind of format and approach. Thank you Elaine. I was wondering if you would be willing to share some of the report findings like a summary of some of the report findings that you built in your digital inclusion report. Yes. So, another thing that we found in addition to the two pieces of the two key findings I mentioned earlier was that. Not only is social media difficult to use about 20% of participants said that it is the most problematic media channel. And unfortunately, assisted tools do not have the ability to fix that fix the issues themselves. 54% of the participants said that they use assisted tools. When speaking to them further 64% said that they have trouble consuming the content 30% attributed to the content was 34 contributed to the tool. I have a backwards 34% 30% said it was the tool and 34% said it was the content. This clearly illustrates where we have an opportunity to tell. And as I said before the assistive tools are good, but they can't always solve it independently. I personally use a screen reader. And the screen reader is good, but if we don't include the alternative text is not accessible, my screen reader will just say image, or it'll read a string of numbers and there's nothing that I can gain from that there's a visually impaired screen reading user can understand it's not going that image that you may have selected to reinforce your message will fall flat. And so that's something that I really encourage you to think about to think about how can you add can help you improve the content to make it more accessible. There are ways to do it simple ways to add clothes to make your videos more effective by adding close captions transcripts, and even audio description which many people aren't aware of. It's a secondary audio narration that describes a video for people who are visually impaired on start to see more of that. And it's effective, at least from my perspective, personally. All right, so my last question this section because I want to move into I see some questions coming in the chat around resources to share around the different mediums and channels that we use I do want to allow enough time for that. I also want to ask the panelists, especially Elaine and Conrad, what are some essential considerations that you can recommend for persuading leadership or executives at nonprofit mission driven organizations, the value of building and content accessibility because I think that seems to be a big challenge a lot of organizations is sort of making sure that there's that sea level empathy, right, and importance and priority provided to people that are building content and people that are writing emails and building websites and producing thought work and reports and data visualizations and so on. Elaine, would you like to start. So, convincing leadership to do this can go on different ways I mean there's different ways to influence people in general. My organization disability and he tried to leave the carrot, not a stick. So, showing ways that inclusion works, commending great examples of it getting excited about accessibility and innovation. And to do it to show the value proposition of being just being inclusive and accessible. You know, leading with a stick, it is, you know, as Conrad said, well, for example, it's not accessible, but it is not playing with the ADA, you know, especially your website. It's a huge risk financially. But in addition to that there is a reputation risk, you know, if you're. And that goes across any aspect of diversity, when you don't do it right, or you don't do it at all, then people can tell your stakeholders and especially the people that you're trying to reach or if you're fundraising. They can tell in office in authenticity. So, you know, I would encourage you to kind of examine what are the influencing factors that would help you make the case. There are different levers you can pull there is the business case, the ROI, there is the brand side of things with reputation management. There's also just societal pressure. When Black Lives Matters happen, well, you know, the murder of George Floyd that sparked a huge conversation that was needed around social equity. And with that has been a conversation about disability equity and accessibility and I think if you're not doing it now, it's people are going to start asking for it soon. So why not incorporate that into your practice now. That's kind of very quick high level. This is Conrad, and I'll follow up on on that we definitely take the monetary approach when talking to customers, especially C-suite that largely revolve around, you know, KPIs and how is this going to make our organization bigger? How are we going to get more funding? How are we going to impact more? All those are related. So this kind of even goes to simple A-B testing. It's a great way to start as well. If you don't have accessible, truly built into your site or platform, use something like Optimizely or Google even has A-B testing built in with a tag manager. And try out different headlines, try out sites with different descriptions and see what that metric is as far as performance. You truly have to set a baseline and a goal, though, to be able to manage this. So I know a lot of nonprofits use either BlackBod, Convio, or every action for their donations. Right, that's if you're looking at micro donations to build the organization versus large donors, making sure that your donation forms are end to end that you can easily fill out and collect money is huge. And, you know, to be very frank, every action does a very good job with this. Convio does not. So where are most platforms that we see and nonprofits moving towards? We've seen United Nations Foundation move to every action. We've seen feeding America, which is moving to every action. And these are massive orgs and massive amounts of money. So it pays to be accessible. It returns massive dividends, and it has to go through, you know, beyond the technical flags, it has to be rooted in content creation. From that start, building a website is logic. It's creating the content for it is creative and hard, and maintaining that as well. Something else that keeps coming to mind, and I keep forgetting to say, when we're mentioning emails and sending out communications, there should always be two. There should be the nice designy version that, you know, might have 10 images in it and has the flair and everybody thinks it looks really great, but there needs to be a text version as well. So those can be sent identical and they're in parallel. So that way, when you receive an email, those that are visually impaired have the text only version that will read through properly with proper formatting. I mean, how many marketing emails do we get a day that that just have nothing but images and none of them have all tags and I just get five images in a row that make an email that makes no sense. So making sure that there's these two versions of which can be sent in parallel, and even new Google Gmail accounts by default have images turned off because of tracking. And so having that is really, really cool and for people that are old school back in the 90s or 80s for communications, ASCII art and text art is, you know, formatting is is creative into itself and can be really, really neat to showcase as well. Excuse me, John, this is Nina, can I add something to this. Absolutely. I'm referring back to Sean's point about how it's so important to make sure that your website is accessible as you're trying to connect with donors and other organizations is data shows that 73% of consumers will go to a website and leave it. If it's not accessible, and that 80% of consumers are willing to spend more with an organization that has accessibility built into the websites. And in reference to leadership, how it's worked for us is we have recognized that it's important that there's clear moral imperative. And it was recognized by our CEO because joined CEO because his father was deaf. So we've seen through firsthand how people with disabilities are excluded from communications and the company's conversations with an accessibility evangelist from Microsoft in Europe showed them showed the team that if we make the small incremental changes and the way we communicate, it's doable that these, that these accessibility tools are already out there we just need to make the small changes and the simple small ways to change what we're doing to make it inclusive to bring these people with disabilities into the conversation. And so we created all these tools to show people how to take advantage of these opportunities and make the small changes. Thank you for letting me add that. Yeah, no, that's great. So I know we are running short on time so I would like to move into the house section of our presentation. And I wanted to share a screen that has some slide that has some resources on it. This is by no means an exhaustive list of resources. This is just a different set of tools that you can look at that you can review. It can help you get started. It can help you do things like write better alt tags. It can help you understand some of the inclusive marketing needs and so on. I'll share my screen real quick and we'll talk about a few of these we may not get get to all of them, but I did want to make sure that we left everyone with some places they could go after the webinar to take a look around and review some of these valuable assets. Right. Okay. So these were some of the resources that myself on the three panelists put together. Like I said they're not, it's not inclusive of everything. I want to just share down at the bottom here we have accessible social. This is a toolkit that's been written by Alexa Heinrich she's a graphic designer I believe at St. Petersburg College in Florida. And she started putting together best practices for social media into a book format and essentially turned it into a full website. I definitely recommend checking that out if you're a practitioner of social media. There's a lot of great tooltips in there that apply not just the social but just around doing things better and smarter so that your content can be more inclusive. I also learned about Dolly, which is now on its second version from Conrad. I'd like to hear from Conrad about some of the ways that you think it could be used to help with accessibility. Sure. So, if you're not familiar with Dolly or not seen kind of the hype that's happening right now in kind of the next generation of tech what it is, is that it is a artificial intelligent way to generate images from text prompts, meaning that you describe an image and in about 60 seconds it generates four images from that and it has been trained with millions upon millions of pieces of data. This is probably the biggest leap in image generation technology that we've seen in easily a decade. I think it is going to propel the next evolution of the web and a very, very interesting capacity. There's a few different services around beyond Dolly that do this as well. There's Google has there called Imogen. There's Mid Journey, which you might have heard of. There's now Stable Diffusion and this is going to be an explodingly large part of the next evolution of web. Why this is here in a resource is because you cannot, you don't start with an image. Traditionally what we've had in the past with image recognition is tags. As we see an image, we run it through Amazon's recognition or Google's image search, and it will return back what's in the image. If we see a picture of a dog sitting on the grass next to a sprinkler with a tennis ball, it's going to identify those objects with a certain level of certainty. But what it doesn't do is what we saw from what John shared with the NASA post, which is a much deeper description that has some emotional context to it that has a lot more variability to the description of the image that makes it a reality to us. So Dolly starts that process for us and that we need to describe everything that we want to see in an art style where it is, what colors, and it can be very, very creative. I think it is an amazing tool that will start to generate content from text prompts rather than from finding an image and then having to describe something in it. It's a very, very great utility there. And I think there's also some fun training sessions that could be built around that as well to really educate how alt text can be crafted. You know, take your existing alt text in an image, run it through a system like Dolly and see what it generates and see if you can't improve that image to get something close to the quality of what you might have on your existing site, or with the descriptions. That's, it's a fun one right now Dolly is invite only it is in a beta, but if you search Dolly, it's a combination of Dolly the painter and Wally from Pixar. That's kind of the fun little factor, but search it on Twitter or on Google and you'll see what people are generating there's even been a music video that a friend of mine as a Ross can made just with taking the lyrics of the song. They're doing those through prompts and then animating them together and it is stunning, absolutely stunning. So another great tool there that's not it's accessibility adjacent, I'll put it that way. Thank you Conrad. Well we are almost at time and this there are a lot of different resources here to talk about I was wondering if Elaine or Sina if you had any of any thoughts or recommendations specific about any of these resources that you'd like to share. So Sina absolutely. Um, after thinking about it I think I neglected to share the website that all the resources that I shared with you. The, the, sorry the website is accessible hyphen communications calm and that's where you can find the research, the guidelines, the 21 day challenge, all of that's there. After hearing what Conrad had said about Dolly I'm very excited about it because it feels like it will open up an avenue for blind people to participate in communications. By curating the images and so I'm very excited thank you for sharing that. Thank you. I, I don't have too much to add on the disability and website disability and.org. We have included some communications related resources have a social media kit with video demos on how to input all texts, because it differs from channel to channel. That's very useful. And I think the UN disability inclusive communications guidelines are really helpful so I'll pass those two links to you john so you can include it in the wrap up for everybody. Thank you so I'll add two extra links to this as well so everyone will have a robust toolkit to work from so. But we are at time so I want to thank the panelists for joining us this has been a wonderful webinar I appreciate all of your insights and expertise, and thanks to all the folks that joined us. So thank you so much for your time today. Thank you john. Thank you john. Thanks everyone for joining. Thank you.