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A Practical Innovation Adoption Cycle

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Published on Sep 12, 2014

Many folk pass through certain stages in adopting an innovative practice.

1 Learn: awareness -- message must be clear
2 Want: interest -- message must appeal to need
3 Discuss: evaluation -- others must agree
4 Choose: decision -- necessary opportunity to commit
5 Act: implementation -- available know-how and materials
6 Adjust: problem solving -- timely help
7 Promote: recommendation -- adoption complete

Adapted from Smith, Donald K., Creating Understanding, Grand Rapids: Zondervan, 1998, 318ff.

www.peopleofyes.com

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